Iceberg
Jisun Kim Nayoon Kim
Yurae Kim Yoonji Lee
CONCEPT
Elevator in movie “Inception” :Exploring Cobb’s unconsciousness
CONCEPT of “iceberg"
Time passes. Every good moments, whether we like it or not, are doomed to end. People we like to
hang out with, places we like to visit, after few years we find them gone, or changed. We hold on to few
special moments in our life by recording them with a camera, but photos and videos are not enough to
give us a feeling of re-living the moments.
Our service – “Iceberg” , gives back such special moments and memories to people. By capturing a
special moment with 360 degree camera, they can freeze that moment to last forever. With Iceberg and
VR gears, people can jump into frozen time in their life and re-live that moment forever, meeting
forgotten people, visiting places that no longer exists, so on. What’s more, they can share not only their
memories memories but their experience with others.
The Iceberg is like a memory palace. To explain, when people put on VR gear, they will see themselves
inside an elevator. This, we got idea from the movie Inception. In the movie, Cobb’s memories are
stored in separate floors of the building, and the looker can move from one memory to another by
using the elevator. Similarly, users of Iceberg will also designate, store their moments into certain floors.
So when they want to revisit certain moment, they can press the button to the floor that contains that
memory, and can literally ‘visit’ their memories. Initial Idea of Iceberg is utilizing elevator, but if the
service expands, maybe people can have personalized space of their own to store their memories. In
that case, like a memory palace, people will be able to architect their own memory archive.
CAPTURING MOMENTS REVISITING
USER RESEARCH
In-depth Interview Diary Study + Interview Desk Research
USER RESEARCH
In-depth interview with 3 potential users helped us clear out requirements
After carefully examining the interview, we figured users requirements is to
have new methods of saving their memories that can gives them more
realistic feelings and experience.
“I would like to go back to the time when I was travelling with my friends
and family … Those days remain as good memories and I would like to go
back to those times and re-live the moments even just for a while.” 

-Gabee (interviewer)
USER SCENARIO
Jihyun, a senior university student in Yonsei Univ, has lots in her mind now that she’s
about to graduate. It is more so since she has been struggling to organize things to
write on her resume. Looking back, she had done tons of stuff but most of them seems
too fuzzy and unorganized in her head. She starts  out on the “Iceberg Service” and
spends time browsing and searching the floors, watching clips she saved in each of
floor. Then finally she settles on a floor where she stored her memory with her ex-
boyfriend. They used to do extracurricular works together that can possibly be related
to the position she’s applying for. She goes to floors which have videos of the time
when she was with her ex, picking up few more activities she can write on her resume.
Finally she can complete her resume with detailed description of her previous works.
Mr.Kim is a businessman who is about to retire. Since his son and daughter recently got
married, Mr Kim is spending lonely time at home. While Mr.Kim was watching  “슈퍼맨이 돌
아왔다”, those little kids in the show reminded him of his son and daughters. Then, he
starts out on the “Iceberg Service” with his wife, visiting 5th floor and spends time
watching a clip of his children’s childhood. Watching his son and daughter running around
the playground was so vivid that they feel like they travelled back in time. Then, they visits
2nd floor to watch the moment of marriage proposal. Watching Mr.Kim’s proposal,
Mrs.Kim teases him. They laugh at each other. Finally, they visits 3rd floor and watches
the moment of their marriage. They couldn’t believe how time flew so fast. They talks
about how they are lucky to have each other and wiped tears. Using “Iceberg Service”,
they no longer spend boring time at home.
Jihyun Kim (23)
College student
Jonghyun Kim (58)
   Business man
SKETCHES
SKETCHES
SKETCHES
NARRATIVE STORYBOARD
HTA
WIREFRAME
opening video
selecting sb’s iceberg selecting a random VR memory instruction VR memory video
whose iceberg do you want to explore? where do you want to go?
skip
natietuji montieig banaties
select a random floor number
1 2 3 1 2 3
please wear VR set now
main
my iceberg
starting over
explore another
flioor
explore other
icebergs
your iceberg
your iceberg
friends’iceberg
side menu
your iceberg your iceberg
yunjiLee
myIceberg
setting
FAQ
share
yunjiljjh@gmail.com
ice cubes
15.02.23 15.05.13 15.09.02
16.08.2316.02.2316.01.26
add new
add friends
friends who own Icebergs
15.02.23 15.05.13 15.09.02
16.08.2316.02.2316.01.26
log in with Facebook
add friends
move to user devce directory
PROTOTYPE
http://lucylucylol3.wix.com/iceberg
DESIGN PANEL

Iceberg Final Presentation

  • 1.
    Iceberg Jisun Kim NayoonKim Yurae Kim Yoonji Lee
  • 2.
    CONCEPT Elevator in movie“Inception” :Exploring Cobb’s unconsciousness
  • 3.
    CONCEPT of “iceberg" Timepasses. Every good moments, whether we like it or not, are doomed to end. People we like to hang out with, places we like to visit, after few years we find them gone, or changed. We hold on to few special moments in our life by recording them with a camera, but photos and videos are not enough to give us a feeling of re-living the moments. Our service – “Iceberg” , gives back such special moments and memories to people. By capturing a special moment with 360 degree camera, they can freeze that moment to last forever. With Iceberg and VR gears, people can jump into frozen time in their life and re-live that moment forever, meeting forgotten people, visiting places that no longer exists, so on. What’s more, they can share not only their memories memories but their experience with others. The Iceberg is like a memory palace. To explain, when people put on VR gear, they will see themselves inside an elevator. This, we got idea from the movie Inception. In the movie, Cobb’s memories are stored in separate floors of the building, and the looker can move from one memory to another by using the elevator. Similarly, users of Iceberg will also designate, store their moments into certain floors. So when they want to revisit certain moment, they can press the button to the floor that contains that memory, and can literally ‘visit’ their memories. Initial Idea of Iceberg is utilizing elevator, but if the service expands, maybe people can have personalized space of their own to store their memories. In that case, like a memory palace, people will be able to architect their own memory archive.
  • 4.
  • 5.
    USER RESEARCH In-depth InterviewDiary Study + Interview Desk Research
  • 6.
    USER RESEARCH In-depth interviewwith 3 potential users helped us clear out requirements After carefully examining the interview, we figured users requirements is to have new methods of saving their memories that can gives them more realistic feelings and experience. “I would like to go back to the time when I was travelling with my friends and family … Those days remain as good memories and I would like to go back to those times and re-live the moments even just for a while.” 
 -Gabee (interviewer)
  • 7.
    USER SCENARIO Jihyun, asenior university student in Yonsei Univ, has lots in her mind now that she’s about to graduate. It is more so since she has been struggling to organize things to write on her resume. Looking back, she had done tons of stuff but most of them seems too fuzzy and unorganized in her head. She starts  out on the “Iceberg Service” and spends time browsing and searching the floors, watching clips she saved in each of floor. Then finally she settles on a floor where she stored her memory with her ex- boyfriend. They used to do extracurricular works together that can possibly be related to the position she’s applying for. She goes to floors which have videos of the time when she was with her ex, picking up few more activities she can write on her resume. Finally she can complete her resume with detailed description of her previous works. Mr.Kim is a businessman who is about to retire. Since his son and daughter recently got married, Mr Kim is spending lonely time at home. While Mr.Kim was watching  “슈퍼맨이 돌 아왔다”, those little kids in the show reminded him of his son and daughters. Then, he starts out on the “Iceberg Service” with his wife, visiting 5th floor and spends time watching a clip of his children’s childhood. Watching his son and daughter running around the playground was so vivid that they feel like they travelled back in time. Then, they visits 2nd floor to watch the moment of marriage proposal. Watching Mr.Kim’s proposal, Mrs.Kim teases him. They laugh at each other. Finally, they visits 3rd floor and watches the moment of their marriage. They couldn’t believe how time flew so fast. They talks about how they are lucky to have each other and wiped tears. Using “Iceberg Service”, they no longer spend boring time at home. Jihyun Kim (23) College student Jonghyun Kim (58)    Business man
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
    WIREFRAME opening video selecting sb’siceberg selecting a random VR memory instruction VR memory video whose iceberg do you want to explore? where do you want to go? skip natietuji montieig banaties select a random floor number 1 2 3 1 2 3 please wear VR set now main my iceberg starting over explore another flioor explore other icebergs your iceberg your iceberg friends’iceberg side menu your iceberg your iceberg yunjiLee myIceberg setting FAQ share yunjiljjh@gmail.com ice cubes 15.02.23 15.05.13 15.09.02 16.08.2316.02.2316.01.26 add new add friends friends who own Icebergs 15.02.23 15.05.13 15.09.02 16.08.2316.02.2316.01.26 log in with Facebook add friends move to user devce directory
  • 14.
  • 15.