The document provides details about an Ice watch including its characteristics such as size, case material, dial, movement, time indication, water resistance, and warranty. It also discusses ideas and slogans for marketing the watch as young, sportive and cool. The document outlines plans for using television, internet, banners, spam, billboards and flyers as media and estimates timetables of 2 months to develop the logo and 1 month to create video advertisements. It lists goals of making money and supporting Amnesty International and emphasizing recognizability of the ice theme across all advertisements and logo.