This document outlines IBM UK's advertising plans for the third quarter of 2012. It details messaging plans by month for different business units, including Thought Leadership, Smarter Commerce, Technology Leadership, Mid Market, and Express Seller. The plans include paid search, print, online banners, video, and outdoor advertising to promote solutions like Watson/data analytics, Zozotown, and System x Intel across July, August, and September.

1. IBM UK 2012 Q3 Advertising
Overview

2. Thought Leadership
2 © 2011 IBM Corporation

3. Thought Leadership Q3 Messaging Plan
July August September
Watson/data analytics
Smarter
Commerce
Video on Demand
Online Banner 30 sec TV videos:
Split Second, All in the Cloud,
Version
And Smarter Commerce
formats (TBC)
Taxi Screens:Split Second,
Print
ECN Live Outcomes All in the Cloud,
(digital OOH) Smarter Commerce
and City within a City
3 Paid Search Activity to Support all Campaigns © 2011 IBM Corporation

4. Technology Leadership
4 © 2011 IBM Corporation

5. LOB Q3 Messaging Plan
July August September
Smarter Commerce
Zozotown
Print
Paid Search Activity to Support all Campaigns
5 © 2011 IBM Corporation

6. MM/BPS Q3 Messaging Plan
July August September
M2BP Print EIS Channel
Print
M2BP
Banners
EIS Channel
Banners
(TBC)
Paid Search Activity to Support all Campaigns
(IOD)
print, posters
6 Case refs - © 2011 IBM Corporation

7. Offerings
7 © 2011 IBM Corporation

8. Mid Market Q3 Messaging Plan
July August September
Engines LP - Creative
Manager driving to relevant
Solutions homepages
Paid Search Activity to Support all Campaigns
8 landing page © 2011 IBM Corporation

9. Express Seller Q3 Messaging Plan
System x Intel
(Print & Banners)
Storage
Print
Paid Search Activity to Support all Campaigns
9 © 2011 IBM Corporation

10. 10 © 2011 IBM Corporation