The document discusses the role of interconnection and cloud connectivity in enhancing media creation, production, and distribution for companies like Endemol Shine Nederland, facilitated by Eunetworks. It highlights the importance of direct and secure cloud access, reducing IT costs, and improving performance and reliability through advanced networking solutions. The text emphasizes that evolving connectivity requirements necessitate collaboration and infrastructure adjustments among digital media enterprises to fully leverage cloud capabilities.

1. Confidential – © 2015 Equinix Inc. Equinix.com 1
IBC Technology in Action
Enabling Cloud Connectivity
in Media Creation,
Production & Distribution
for Endemol Shine Nederland
Rory Murphy
Director Field Marketing, Equinix EMEA
&
Joachim van Collenburg
Director Product Management, euNetworks

2. Confidential – © 2015 Equinix Inc. Equinix.com 2
Equinix
Connecting The World’s Leading Businesses

3. euNetworks is a Western European provider of
bandwidth infrastructure services
introduction
© euNetworks private proprietary and commercially confidential
​We own and operate 13
dense fibre based
metropolitan city networks
connected with intercity
backbone covering 45
cities in 10 countries. We
directly connect over 260
data centres across our
footprint

4. cloud connectivity
cloud access, cloud connectivity and SLA
© euNetworks private proprietary and commercially confidential
​Through the Internet
​IP access provides connectivity to all IAAS, PAAS and SAAS providers
​ Service is available everywhere and connects to all cloud providers
​Available to homeworkers and road warriors, mobile devices
​Remote Peering
​Directly connected to a Internet exchange ( DE-CIX, AMS-IX, LINX,
FRANCE-IX)
​Direct Peering with Cloud providers (you must run BGP and your own
AS)
​Avoids hop count
​Direct Access
​A direct and private connection to a cloud provider
​Predictable performance, High Availability supported by SLA’s
xAAS

5. cloud access
cloud access, cloud connectivity and SLA
© euNetworks private proprietary and commercially confidential
All statistics referenced are taken from the Ovum research paper “Realising possibilities in the cloud: The need for a trusted broker”
of organizations cite performance
and security as a main concern60%
Is using the public infrastructure only, the most
ideal way connecting to the cloud environment?
Cost per Hour
$42K Cost per hour of an IT outage for
companies with 500+ employees

6. Direct vs. Internet Access
cloud access, cloud connectivity and SLA
© euNetworks private proprietary and commercially confidential
Direct Internet
Security Small Attack surface Larger Attack surface
Reliability Traffic is exchanged
directly, immune to
DDOS attacks
Traffic is send over
multiple networks which
may suffer from DDOS
Performance Optimized routes,
committed through SLA
Route unknown, no SLA
commitments
Cost €0,80 / Mbps €0,95 / Mbps

7. EndeMol Shine Netherlands
Case Study
© euNetworks private proprietary and commercially confidential
Private, direct and secure access to an
ecosystem of 12 Cloud Service providers
using euNetworks Media Connect Service
• direct connection into AWS for scaling storage
• direct connection into Microsoft Azure to support
transcoding requirements
• secure bandwidth connection,
with protected network redundancy, committed
latency and jitter for stable access to cloud
applications
• an infrastructure solution designed to scale cost
effectively
• Almost Real Time Transcoding
• Improved Media Distribution
• Decreased IT cost with 30%
• 90% of the IT infrastructure is in the cloud

8. Confidential – © 2015 Equinix Inc. Equinix.com 8
Global IP Traffic & Service Adoption Drivers
“Stop thinking about making do, and start thinking about how dependence on connectivity will fit into your business model.
It’s hard to imagine a business in our industry that isn’t going to need very fast, very secure and very reliable connectivity
within the next couple of years.” - UK Digital Production Partnership ‘10 Things You Need To Know About Connectivity’ report.
f
Source: CISCO VNI May 2015

9. Confidential – © 2015 Equinix Inc. Equinix.com 9
Interconnection Helps You Realize the Promise of the Cloud
Equinix is the home of the interconnected cloud
Connection is key to
realizing the promised
business benefits of cloud
• One-to-one connection alone is not
enough, cloud success requires
interconnection
• Interconnection privately and
securely connects multiple clouds
across multiple sites using multiple
forms of access
Interconnection drives
cloud success
• For cloud services users:
Cloud-enable your company by
delivering the security, performance
and choice you need to rely on the
cloud for mission-critical business
• For cloud services providers:
The interconnected cloud gives you
the fastest route to cloud revenue
This is where businesses and leading cloud service providers
around the world come together and securely connect in
many locations in many ways to realize their cloud visions

10. Confidential – © 2015 Equinix Inc. Equinix.com 10
10
Connecting to Public Cloud & Hybrid Cloud
Public Cloud Access
via Public Internet
Two methods of Public Cloud Access
through Equinix
Enterprise
Customer
Direct through Cross Connects Direct through Cloud Exchange
Cloud Service
Providers
Performance Hub
Private Compute
Infrastructure
Private Storage
Infrastructure
Public Cloud
Providers
Securely leverage the
public cloud
Cloud Exchange for
1:many cloud
connections
Cross Connect for
1:1 cloud
connections
Hybrid Cloud
Deployment

11. Confidential – © 2015 Equinix Inc. Equinix.com 11
Extend your Digital Media Business
As interconnectivity between digital media enterprises grows, business requirements are changing
Issues for Digital Media Businesses
• To realise the benefits of interconnection, digital media
enterprises need to evolve their skills and working practices
and to co-operate and collaborate with others
• They also need to put in place the infrastructure to support
interconnectivity, including networking technology and
software
• As interconnectivity grows, the need for interoperability
between different systems and processes will increase
• High-bandwidth, low-latency platforms that can leverage
economics of cloud can support faster collaboration within
and between companies will increase in importance
euNetworks & Digital Media via Equinix
• Pre-deployed connectivity enabling rapid
service turn up across our footprint with
service level agreements
• Reliable, private & dedicated connectivity
with options between key media hubs
• Compelling economics, with scalable
connectivity packages ranging from 1Gb
Ethernet to dedicated Fibre and 10 to
100Gb Wavelength solutions
• Direct connection to cloud platforms,
including AWS and Microsoft Azure

12. Confidential – © 2015 Equinix Inc. Equinix.com 12
Introducing Equinix Media & Entertainment Ecosystem (EMEE)
Bring the Asset to the Production Ecosystem via Direct Connect
DAILIES INGRESS
Remote User
Work on data as it resides
in centralized, federated storage:
Access data using
Low latency, High performance
connection
DISTRIBUTION
WAN services,
Mobile Network,
CDN
PRODUCER CREATIVE FINANCIAL
BACKER
CREATIVE
VFX GRAPHICS SOUND
GRADE QC
EXPORT/
DELIVERY
Remote User
VENDOR PRODUCER VENDOR EDITING
EMEE™
MetroE CarrierPrimary Storage
AWS Cloud
Services
EME
Ecosystem

13. Confidential – © 2015 Equinix Inc. Equinix.com 13
A New Level of Interconnection is Required to Compete
Interconnection gives you the
ability to integrate partners,
customers, employees and
geographies in any connected
manner required to accelerate
your business performance
and create new opportunities.
More
Real-time
More
Scalable
More
Instantaneous
More
Reliable
More
Secure
More
Ecosystem-ready
In the interconnected era, more interconnection = more competitive advantage

14. Confidential – © 2015 Equinix Inc. Equinix.com 14
IBC Technology in Action
Enabling Cloud Connectivity
in Media Creation,
Production & Distribution
QUESTIONS?
Rory Murphy
Director Field Marketing, Equinix EMEA
&
Joachim van Collenburg
Director Product Management, euNetworks

15. Confidential – © 2015 Equinix Inc. Equinix.com 15
Rory Murphy
rory.murphy@eu.equinix.com
+44 (0)7557 804 222