Confidential – © 2015 Equinix Inc. Equinix.com 1
IBC Technology in Action
Enabling Cloud Connectivity
in Media Creation,
Production & Distribution
for Endemol Shine Nederland
Rory Murphy
Director Field Marketing, Equinix EMEA
&
Joachim van Collenburg
Director Product Management, euNetworks
Confidential – © 2015 Equinix Inc. Equinix.com 2
Equinix
Connecting The World’s Leading Businesses
euNetworks is a Western European provider of
bandwidth infrastructure services
introduction
© euNetworks private proprietary and commercially confidential
​We own and operate 13
dense fibre based
metropolitan city networks
connected with intercity
backbone covering 45
cities in 10 countries. We
directly connect over 260
data centres across our
footprint
cloud connectivity
cloud access, cloud connectivity and SLA
© euNetworks private proprietary and commercially confidential
​Through the Internet
​IP access provides connectivity to all IAAS, PAAS and SAAS providers
​ Service is available everywhere and connects to all cloud providers
​Available to homeworkers and road warriors, mobile devices
​Remote Peering
​Directly connected to a Internet exchange ( DE-CIX, AMS-IX, LINX,
FRANCE-IX)
​Direct Peering with Cloud providers (you must run BGP and your own
AS)
​Avoids hop count
​Direct Access
​A direct and private connection to a cloud provider
​Predictable performance, High Availability supported by SLA’s
xAAS
cloud access
cloud access, cloud connectivity and SLA
© euNetworks private proprietary and commercially confidential
All statistics referenced are taken from the Ovum research paper “Realising possibilities in the cloud: The need for a trusted broker”
of organizations cite performance
and security as a main concern60%
Is using the public infrastructure only, the most
ideal way connecting to the cloud environment?
Cost per Hour
$42K Cost per hour of an IT outage for
companies with 500+ employees
Direct vs. Internet Access
cloud access, cloud connectivity and SLA
© euNetworks private proprietary and commercially confidential
Direct Internet
Security Small Attack surface Larger Attack surface
Reliability Traffic is exchanged
directly, immune to
DDOS attacks
Traffic is send over
multiple networks which
may suffer from DDOS
Performance Optimized routes,
committed through SLA
Route unknown, no SLA
commitments
Cost €0,80 / Mbps €0,95 / Mbps
EndeMol Shine Netherlands
Case Study
© euNetworks private proprietary and commercially confidential
Private, direct and secure access to an
ecosystem of 12 Cloud Service providers
using euNetworks Media Connect Service
• direct connection into AWS for scaling storage
• direct connection into Microsoft Azure to support
transcoding requirements
• secure bandwidth connection,
with protected network redundancy, committed
latency and jitter for stable access to cloud
applications
• an infrastructure solution designed to scale cost
effectively
• Almost Real Time Transcoding
• Improved Media Distribution
• Decreased IT cost with 30%
• 90% of the IT infrastructure is in the cloud
Confidential – © 2015 Equinix Inc. Equinix.com 8
Global IP Traffic & Service Adoption Drivers
“Stop thinking about making do, and start thinking about how dependence on connectivity will fit into your business model.
It’s hard to imagine a business in our industry that isn’t going to need very fast, very secure and very reliable connectivity
within the next couple of years.” - UK Digital Production Partnership ‘10 Things You Need To Know About Connectivity’ report.
f
Source: CISCO VNI May 2015
Confidential – © 2015 Equinix Inc. Equinix.com 9
Interconnection Helps You Realize the Promise of the Cloud
Equinix is the home of the interconnected cloud
Connection is key to
realizing the promised
business benefits of cloud
• One-to-one connection alone is not
enough, cloud success requires
interconnection
• Interconnection privately and
securely connects multiple clouds
across multiple sites using multiple
forms of access
Interconnection drives
cloud success
• For cloud services users:
Cloud-enable your company by
delivering the security, performance
and choice you need to rely on the
cloud for mission-critical business
• For cloud services providers:
The interconnected cloud gives you
the fastest route to cloud revenue
This is where businesses and leading cloud service providers
around the world come together and securely connect in
many locations in many ways to realize their cloud visions
Confidential – © 2015 Equinix Inc. Equinix.com 10
10
Connecting to Public Cloud & Hybrid Cloud
Public Cloud Access
via Public Internet
Two methods of Public Cloud Access
through Equinix
Enterprise
Customer
Direct through Cross Connects Direct through Cloud Exchange
Cloud Service
Providers
Performance Hub
Private Compute
Infrastructure
Private Storage
Infrastructure
Public Cloud
Providers
Securely leverage the
public cloud
Cloud Exchange for
1:many cloud
connections
Cross Connect for
1:1 cloud
connections
Hybrid Cloud
Deployment
Confidential – © 2015 Equinix Inc. Equinix.com 11
Extend your Digital Media Business
As interconnectivity between digital media enterprises grows, business requirements are changing
Issues for Digital Media Businesses
• To realise the benefits of interconnection, digital media
enterprises need to evolve their skills and working practices
and to co-operate and collaborate with others
• They also need to put in place the infrastructure to support
interconnectivity, including networking technology and
software
• As interconnectivity grows, the need for interoperability
between different systems and processes will increase
• High-bandwidth, low-latency platforms that can leverage
economics of cloud can support faster collaboration within
and between companies will increase in importance
euNetworks & Digital Media via Equinix
• Pre-deployed connectivity enabling rapid
service turn up across our footprint with
service level agreements
• Reliable, private & dedicated connectivity
with options between key media hubs
• Compelling economics, with scalable
connectivity packages ranging from 1Gb
Ethernet to dedicated Fibre and 10 to
100Gb Wavelength solutions
• Direct connection to cloud platforms,
including AWS and Microsoft Azure
Confidential – © 2015 Equinix Inc. Equinix.com 12
Introducing Equinix Media & Entertainment Ecosystem (EMEE)
Bring the Asset to the Production Ecosystem via Direct Connect
DAILIES INGRESS
Remote User
Work on data as it resides
in centralized, federated storage:
Access data using
Low latency, High performance
connection
DISTRIBUTION
WAN services,
Mobile Network,
CDN
PRODUCER CREATIVE FINANCIAL
BACKER
CREATIVE
VFX GRAPHICS SOUND
GRADE QC
EXPORT/
DELIVERY
Remote User
VENDOR PRODUCER VENDOR EDITING
EMEE™
MetroE CarrierPrimary Storage
AWS Cloud
Services
EME
Ecosystem
Confidential – © 2015 Equinix Inc. Equinix.com 13
A New Level of Interconnection is Required to Compete
Interconnection gives you the
ability to integrate partners,
customers, employees and
geographies in any connected
manner required to accelerate
your business performance
and create new opportunities.
More
Real-time
More
Scalable
More
Instantaneous
More
Reliable
More
Secure
More
Ecosystem-ready
In the interconnected era, more interconnection = more competitive advantage
Confidential – © 2015 Equinix Inc. Equinix.com 14
IBC Technology in Action
Enabling Cloud Connectivity
in Media Creation,
Production & Distribution
QUESTIONS?
Rory Murphy
Director Field Marketing, Equinix EMEA
&
Joachim van Collenburg
Director Product Management, euNetworks
Confidential – © 2015 Equinix Inc. Equinix.com 15
Rory Murphy
rory.murphy@eu.equinix.com
+44 (0)7557 804 222

IBC 2015 Technology In Action Presentation

  • 1.
    Confidential – ©2015 Equinix Inc. Equinix.com 1 IBC Technology in Action Enabling Cloud Connectivity in Media Creation, Production & Distribution for Endemol Shine Nederland Rory Murphy Director Field Marketing, Equinix EMEA & Joachim van Collenburg Director Product Management, euNetworks
  • 2.
    Confidential – ©2015 Equinix Inc. Equinix.com 2 Equinix Connecting The World’s Leading Businesses
  • 3.
    euNetworks is aWestern European provider of bandwidth infrastructure services introduction © euNetworks private proprietary and commercially confidential ​We own and operate 13 dense fibre based metropolitan city networks connected with intercity backbone covering 45 cities in 10 countries. We directly connect over 260 data centres across our footprint
  • 4.
    cloud connectivity cloud access,cloud connectivity and SLA © euNetworks private proprietary and commercially confidential ​Through the Internet ​IP access provides connectivity to all IAAS, PAAS and SAAS providers ​ Service is available everywhere and connects to all cloud providers ​Available to homeworkers and road warriors, mobile devices ​Remote Peering ​Directly connected to a Internet exchange ( DE-CIX, AMS-IX, LINX, FRANCE-IX) ​Direct Peering with Cloud providers (you must run BGP and your own AS) ​Avoids hop count ​Direct Access ​A direct and private connection to a cloud provider ​Predictable performance, High Availability supported by SLA’s xAAS
  • 5.
    cloud access cloud access,cloud connectivity and SLA © euNetworks private proprietary and commercially confidential All statistics referenced are taken from the Ovum research paper “Realising possibilities in the cloud: The need for a trusted broker” of organizations cite performance and security as a main concern60% Is using the public infrastructure only, the most ideal way connecting to the cloud environment? Cost per Hour $42K Cost per hour of an IT outage for companies with 500+ employees
  • 6.
    Direct vs. InternetAccess cloud access, cloud connectivity and SLA © euNetworks private proprietary and commercially confidential Direct Internet Security Small Attack surface Larger Attack surface Reliability Traffic is exchanged directly, immune to DDOS attacks Traffic is send over multiple networks which may suffer from DDOS Performance Optimized routes, committed through SLA Route unknown, no SLA commitments Cost €0,80 / Mbps €0,95 / Mbps
  • 7.
    EndeMol Shine Netherlands CaseStudy © euNetworks private proprietary and commercially confidential Private, direct and secure access to an ecosystem of 12 Cloud Service providers using euNetworks Media Connect Service • direct connection into AWS for scaling storage • direct connection into Microsoft Azure to support transcoding requirements • secure bandwidth connection, with protected network redundancy, committed latency and jitter for stable access to cloud applications • an infrastructure solution designed to scale cost effectively • Almost Real Time Transcoding • Improved Media Distribution • Decreased IT cost with 30% • 90% of the IT infrastructure is in the cloud
  • 8.
    Confidential – ©2015 Equinix Inc. Equinix.com 8 Global IP Traffic & Service Adoption Drivers “Stop thinking about making do, and start thinking about how dependence on connectivity will fit into your business model. It’s hard to imagine a business in our industry that isn’t going to need very fast, very secure and very reliable connectivity within the next couple of years.” - UK Digital Production Partnership ‘10 Things You Need To Know About Connectivity’ report. f Source: CISCO VNI May 2015
  • 9.
    Confidential – ©2015 Equinix Inc. Equinix.com 9 Interconnection Helps You Realize the Promise of the Cloud Equinix is the home of the interconnected cloud Connection is key to realizing the promised business benefits of cloud • One-to-one connection alone is not enough, cloud success requires interconnection • Interconnection privately and securely connects multiple clouds across multiple sites using multiple forms of access Interconnection drives cloud success • For cloud services users: Cloud-enable your company by delivering the security, performance and choice you need to rely on the cloud for mission-critical business • For cloud services providers: The interconnected cloud gives you the fastest route to cloud revenue This is where businesses and leading cloud service providers around the world come together and securely connect in many locations in many ways to realize their cloud visions
  • 10.
    Confidential – ©2015 Equinix Inc. Equinix.com 10 10 Connecting to Public Cloud & Hybrid Cloud Public Cloud Access via Public Internet Two methods of Public Cloud Access through Equinix Enterprise Customer Direct through Cross Connects Direct through Cloud Exchange Cloud Service Providers Performance Hub Private Compute Infrastructure Private Storage Infrastructure Public Cloud Providers Securely leverage the public cloud Cloud Exchange for 1:many cloud connections Cross Connect for 1:1 cloud connections Hybrid Cloud Deployment
  • 11.
    Confidential – ©2015 Equinix Inc. Equinix.com 11 Extend your Digital Media Business As interconnectivity between digital media enterprises grows, business requirements are changing Issues for Digital Media Businesses • To realise the benefits of interconnection, digital media enterprises need to evolve their skills and working practices and to co-operate and collaborate with others • They also need to put in place the infrastructure to support interconnectivity, including networking technology and software • As interconnectivity grows, the need for interoperability between different systems and processes will increase • High-bandwidth, low-latency platforms that can leverage economics of cloud can support faster collaboration within and between companies will increase in importance euNetworks & Digital Media via Equinix • Pre-deployed connectivity enabling rapid service turn up across our footprint with service level agreements • Reliable, private & dedicated connectivity with options between key media hubs • Compelling economics, with scalable connectivity packages ranging from 1Gb Ethernet to dedicated Fibre and 10 to 100Gb Wavelength solutions • Direct connection to cloud platforms, including AWS and Microsoft Azure
  • 12.
    Confidential – ©2015 Equinix Inc. Equinix.com 12 Introducing Equinix Media & Entertainment Ecosystem (EMEE) Bring the Asset to the Production Ecosystem via Direct Connect DAILIES INGRESS Remote User Work on data as it resides in centralized, federated storage: Access data using Low latency, High performance connection DISTRIBUTION WAN services, Mobile Network, CDN PRODUCER CREATIVE FINANCIAL BACKER CREATIVE VFX GRAPHICS SOUND GRADE QC EXPORT/ DELIVERY Remote User VENDOR PRODUCER VENDOR EDITING EMEE™ MetroE CarrierPrimary Storage AWS Cloud Services EME Ecosystem
  • 13.
    Confidential – ©2015 Equinix Inc. Equinix.com 13 A New Level of Interconnection is Required to Compete Interconnection gives you the ability to integrate partners, customers, employees and geographies in any connected manner required to accelerate your business performance and create new opportunities. More Real-time More Scalable More Instantaneous More Reliable More Secure More Ecosystem-ready In the interconnected era, more interconnection = more competitive advantage
  • 14.
    Confidential – ©2015 Equinix Inc. Equinix.com 14 IBC Technology in Action Enabling Cloud Connectivity in Media Creation, Production & Distribution QUESTIONS? Rory Murphy Director Field Marketing, Equinix EMEA & Joachim van Collenburg Director Product Management, euNetworks
  • 15.
    Confidential – ©2015 Equinix Inc. Equinix.com 15 Rory Murphy rory.murphy@eu.equinix.com +44 (0)7557 804 222