IABC Detroit May Event – What the C-Suite Needs and Expects from Communicators Stimulating IABC Detroit presentation May 23 by Meritor Communications VP Krista Sohm on “What the C-Suite Needs and Expects from Communicators.” Thanks, Meritor, for hosting.

1. Krista Sohm
Vice President, Communications
Meritor, Inc.
What the C-Suite Needs and
Expects from Communicators

6. Meritor’s List
•Strategic Imperatives
•Bandwidth
•Boil the Ocean
•Parking Lot
•Pushing Rope
Soon to Arrive
•Recontextualize
•Powerpointless
•Coopetition
•Macromanager
•Reverse Infallibility
Check out theofficelife.com for a complete listing.

8. Stay up-to-date on current events

9. What did the National Transportation Safety Board recommend lowering?
A. The IRS's targeting of conservative groups
B. The deaths of four Americans in Benghazi
C. The Justice Department's seizure of Associated Press phone records
D. Sexual assaults in the military
The White House hoped to diffuse which ongoing scandal by releasing about 100 pages of emails?
The CEO of which clothing retailer drew criticism after claiming to only want
“cool kids” to wear its brand?
Who is Sarah Hall Ingram?
Which famous athlete has retired from his or her sport?

11. • Senior level executive changes
• Corporate restructuring
• Divestitures
• Accidents, fatalities, bomb treats, fires
• Lawsuits
• Groundwater contamination
• Plant closings
• List goes on…

13. Always do more than what is expected –
before anyone asks for it

14. Be confident of your position;
act like the expert

15. ∙ Media relations
∙ Digital strategy
∙ Social media
∙ Newsletters
∙ Community relations
∙ Governmental affairs
∙ Brand
∙ Advertising
∙ Shows & exhibits
∙ Speaking engagements
∙ Product promotion
∙ Speeches
∙ Corporate events
∙ Employee communications
∙ Charitable trust
Our real value is in relationships,
connections, advice, counsel and excellent
management of crisis situations.
Expected
to manage

16. “The most important work we do
is that which no one knows we did.”