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© I Like Bec - Università Ca’ Foscari Venezia 2011/2012
Obiettivi e Target



Obiettivi: ampliare il bacino di utenza ed incrementare il
numero di contatti sui social networksviluppare una
community di utenti della biblioteca.




Target: mondo Ca’ Foscari (studenti e professori)  studenti
di altre università  liberi professionisti  aziende.




         © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
Campagna “I Like Bec”




© I Like Bec - Università Ca’ Foscari Venezia 2011/2012
Fase Conoscitiva


         post it
newsletter


             link
                                        poster


mail studenti & sms

     © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
Fase Conoscitiva


         post it
newsletter


             link
                                        poster


mail studenti & sms

     © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
Fase Informativa



lcome Page di Facebook


       Skype

                                 LinkedIn


        © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
Fase Informativa



lcome Page di Facebook


       Skype

                                 LinkedIn


        © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
Fase Informativa



lcome Page di Facebook


       Skype

                                 LinkedIn


        © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
Fase di Coinvolgimento

 Advergame

         nuove acquisizion



oncorso fotografico



       © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
Fase di Coinvolgimento

  Advergame
      nuove acquisizioni
                 app.
oncorso fotografico
                                     foursquare

catino del libro facebook


        © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
Fase di Coinvolgimento

 Advergame

         nuove acquisizion



oncorso fotografico



       © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
Fase di Coinvolgimento

 Advergame

         nuove acquisizion



oncorso fotografico



       © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
Fase di Coinvolgimento

 Advergame

         nuove acquisizion



oncorso fotografico



       © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
Fase di Coinvolgimento



        app.


                        foursquare


rcatino del libro facebook


        © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
Fase di Coinvolgimento



        app.


                        foursquare


rcatino del libro facebook


        © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
Budget




© I Like Bec - Università Ca’ Foscari Venezia 2011/2012
Risultati attesi


1. Triplicare il numero di contatti Facebook sulla
pagina.




2. Instaurare una relazione con il 20-30% delle
aziende convenzionate con Ca' Foscari.




        © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
...e tu?


© I Like Bec - Università Ca’ Foscari Venezia 2011/2012

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I Like Bec

  • 1. © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
  • 2. Obiettivi e Target Obiettivi: ampliare il bacino di utenza ed incrementare il numero di contatti sui social networksviluppare una community di utenti della biblioteca. Target: mondo Ca’ Foscari (studenti e professori) studenti di altre università liberi professionisti aziende. © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
  • 3. Campagna “I Like Bec” © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
  • 4. Fase Conoscitiva post it newsletter link poster mail studenti & sms © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
  • 5. Fase Conoscitiva post it newsletter link poster mail studenti & sms © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
  • 6. Fase Informativa lcome Page di Facebook Skype LinkedIn © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
  • 7. Fase Informativa lcome Page di Facebook Skype LinkedIn © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
  • 8. Fase Informativa lcome Page di Facebook Skype LinkedIn © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
  • 9. Fase di Coinvolgimento Advergame nuove acquisizion oncorso fotografico © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
  • 10. Fase di Coinvolgimento Advergame nuove acquisizioni app. oncorso fotografico foursquare catino del libro facebook © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
  • 11. Fase di Coinvolgimento Advergame nuove acquisizion oncorso fotografico © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
  • 12. Fase di Coinvolgimento Advergame nuove acquisizion oncorso fotografico © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
  • 13. Fase di Coinvolgimento Advergame nuove acquisizion oncorso fotografico © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
  • 14. Fase di Coinvolgimento app. foursquare rcatino del libro facebook © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
  • 15. Fase di Coinvolgimento app. foursquare rcatino del libro facebook © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
  • 16. Budget © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
  • 17. Risultati attesi 1. Triplicare il numero di contatti Facebook sulla pagina. 2. Instaurare una relazione con il 20-30% delle aziende convenzionate con Ca' Foscari. © I Like Bec - Università Ca’ Foscari Venezia 2011/2012
  • 18. ...e tu? © I Like Bec - Università Ca’ Foscari Venezia 2011/2012