The document describes a proposed digital camera called the iCam. The iCam would have WiFi capabilities, a photo editing app, and the ability to add music to slideshows from iTunes. It would allow users to edit and share photos directly from the camera. The iCam aims to provide a convenient all-in-one solution for taking, editing, and sharing photos and videos while aligning with Apple's mission of delivering innovative products for creativity. Its target market includes creative individuals looking for quality and convenience in a camera.

1. iCAM

2. iCam
 The iCam
 A digital camera that would be slim and unique.The camera
would have wifi and video capabilities. It would also include
a Photo shop app, so users can edit photos right from the
camera with an option to add music to a slideshow from
their iTunes account.
 The iCam and Apple’s Mission Statement
 “Apple is committed to bringing the best personal
computing experience to students, educators, creative
professionals and consumers around the world through its
innovative hardware, software and Internet offerings."
 The iCam will allow individuals to be creative with their
pictures while using the most innovative products available.

3. iCam’s Features
 WiFi –This will allow customers to send their photos to a photo processing
center, facebook, twitter, etc.
 Video –Customers will be able to take video clips
 Slideshow –Customers will be able to organize their photos in albums, create
slideshows of selected photos with music.
 iTunes –Allows customers to attach music to their slideshows
 Edit Feature –Customers will be able to edit their photos and videos from their
iCam’s.
 SD Memory Card –Customers can import pictures from their SD Memory Card
to their PC’s.
 Security –Allows customers to feel comfortable with using aWiFi camera. It
has a password protected viewing system which requires the owner to scan
their fingerprint in order to gain access to all the footages
 Additional Features -Weather resistant, night vision, built in pan- tilt zoom
feature, high speed USB 2.0 throughput and built-in high sensitive
microphone

4. Benefits of the iCam
 The major benefit of the iCam is that it allows the user to perform all
their photo needs on one convenient device.
 Users will be able to avoid unnecessary steps to develop their photos such as
physically going to a processing store to upload their photos on a store’s system
or uploading photos to their PC’s and from their uploading to a processing photo
center’s website. With the iCam, printing pictures is a one step process.
 Users will also be able to edit their photos right on their iCam using the photo
shop application rather than having to upload photos to a PC’s photo shop or a
processing center’s photo shop.
 The iCam also provides slideshow , movie and iTunes applications so that the user
can be creative right from their camera.
 The user will not have to purchase separate applications to edit and
be creative with their photos due to the iCam providing all these
applications
 The iCam is touch screen to allow for easy use and navigation

5. Anticipated Market
 This sophisticated digital camera is not just
for the faint hearted, it’s been designed to
meet the needs of individuals who are
creative and looking for convenience. If you
enjoy pure quality , then this iCam is for you.
Our target market is made up of those
individuals who are looking for convenience,
quality and perfection.

6. The Diagram below demonstrates some of the capabilities the
iCam provides to its consumers.