This document outlines 7 beliefs that a Hill Investment Group client holds about investing and the market. The client believes that no one can accurately predict the market long-term; that picking individual stocks or managers is risky and it is better to invest broadly in the market; and that delegating investments to someone who understands their goals and situation reduces stress and improves returns. The client also believes evidence shows that a passive, low-cost approach outperforms other strategies; focusing on asset allocation and expenses is important; and maintaining a long-term perspective is key despite short-term volatility.

1. As a Hill Investment Group Client,
I Believe…
1. That no one can accurately predict the market:
§ in advance,
§ consistently,
§ or for decades at a time.
2. That trying to pick individual stocks or active managers is a loser’s game. Winners buy
the world in bulk at a fair price and let capitalism work its magic.
3. That delegating the activity and attention of my personal investing to someone that
knows me:
§ is liberating,
§ has higher expected returns, and
§ frees me to pursue my unique abilities.
4. Investing based on the data and evidence shown in decades of market returns and peer-
reviewed academic research beats:
§ picking stocks,
§ gurus,
§ black boxes, and
§ Las Vegas.
5. Focusing on the things that matter and that I can control are most important, e.g.:
§ asset allocation,
§ spending, and
§ investment expenses.
6. That managing my investing behavior is MORE important than tracking short-term
investment performance.
7. That there will always be an apocalypse du jour, so “taking the long
view” reminds me that the multi-decade trend of the global
stock market is UP.