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- 2. ABOUT US At Contoso,we empower schools to foster collaborative thinking to further drive education and innovation. By closing the loop on STEM education, we help schools build a curriculum that will help students succeed in college. 1/7/20XX Pitch deck 2
- 3. MARKET GAP Schools needto implement STEM curriculum but are using old or outdated books or educational materials CUSTOMERS 10% increase from college recruitment that focus on STEM classes FINANCIALS STEM students received over $2 million dollars in grants PROBLEM 1/7/20XX Pitch deck 3 COSTS Lack of strong STEM education can remove students from the running when it comes to college recruitment USABILITY Schools want something that’s easy to adopt and simple to use for their students DESIGN Current study tools are hard to use and inaccessible for some demographics
- 4. CLOSE THE GAP Ourcurriculum makes learning STEM easier, and no other curriculum on the market offers the same benefits SOLUTION 1/7/20XX Pitch deck 4 TARGET AUDIENCE Teachers and educators EASY TO USE A simple curriculum that gives students the information they need in order to succeed in college COST SAVINGS Reduce costs for schools to finance complex technology that they don’t need
- 5. UNIQUE Only curriculum specificallydedicated to helping both schools and students PRODUCT OVERVIEW 1/7/20XX Pitch deck 5 FIRST TO MARKET First beautifully designed tool that's both stylish and focused on STEM education AUTHENTIC Designed with the help and input of students and teachers in STEM field
- 6. 1/7/20XX Pitch deck6 PRODUCT BENEFITS Simple and efficient to use Quick customer service assistance Free 90-day customer support
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- 8. RESEARCH We based ourresearch on market trends and data from over 1,000 schools BUSINESS MODEL ABSTRACT We believe students need new study materials to help them succeed DESIGN Study tools are easy to use and accessible for all demographics 1/7/20XX Pitch deck 8
- 9. $3B Opportunity to build Fullyinclusive market Total addressable market MARKET OVERVIEW $2B Freedom to invent Selectively inclusive market Serviceable available market $1B Few competitors Specifically targeted market Serviceable obtainable market 1/7/20XX Pitch deck 9
- 10. MARKET COMPARISON BILLION BILLION BILLION 3 2 1 Opportunity tobuild Addressable market Freedom to invent Serviceable market Few competitors Addressable market 1/7/20XX Pitch deck 10
- 11. Our curriculum ispriced below that of other tools in the education market Simple and easy to use, compared to the complex tools of the competitors Affordability is the main draw for educators to adopt our products Company A Product is more expensive Companies B & C Product is expensive and inconvenient to use Companies D & E Product is affordable, but inconvenient to use 1/7/20XX 11 OUR COMPETITION CONTOSO COMPETITORS Pitch deck
- 12. CONVENIENT INCONVENIENT EXPENSIVE Competitor A Competitor E CompetitorD Competitor C Competitor B AFFORDABLE CONTOSO LTD. OUR COMPETITION 1/7/20XX Pitch deck 12
- 13. FEB 20XX Roll outproduct to local schools to establish new STEM curriculum 1/7/20XX Pitch deck 13 MAY 20XX Release to regional school districts and monitor trends in each school OCT 20XX Gather feedback from teachers and continue to expand availability of the product SCALING FOR THE FUTURE
- 14. KEY METRICS Clients Orders Gross revenue Net revenue 20XX10 1100 $10,000 $7,000 20XX 20 200 $20,000 $16,000 20XX 30 300 $30,000 $25,000 20XX 40 400 $40,000 $30,000 REVENUE BY YEAR 20XX 20XX 20XX 20XX $0 $10,000 $20,000 $30,000 $40,000 1/7/20XX Pitch deck 14 TRACTION
- 15. 20XX JAN FEBMAR APR 20XX MAY JUN JUL OCT AUG SEP NOV DEC JAN FEB MAR APR MAY JUN JUL OCT AUG SEP NOV DEC TWO-YEAR ACTION PLAN 1/7/20XX Pitch deck 15 July, 20XX Gather feedback Deliver to students Test with schools Regional launch Draft blueprints Run focus groups
- 16. YEAR 1 YEAR2 YEAR 3 INCOME Users 50,000 400,000 1,600,000 Sales 500,000 4,000,000 16,000,000 Average price per sale 75 80 90 Revenue @ 15% 5,625,000 48,000,000 216,000,000 Gross profit 5,625,000 48,000,000 216,000,000 EXPENSES Sales & marketing 5,062,500 38,400,000 151,200,000 70% Customer service 1,687,500 9,600,000 21,600,000 10% Product development 562,500 2,400,000 10,800,000 5% Research 281,250 2,400,000 4,320,000 2% Total expenses 7,593,750 52,800,000 187,920,000 1/7/20XX Pitch deck 16 FINANCIALS
- 17. 1/7/20XX Pitch deck17 MEET THE TEAM MIRJAM NILSSON Chief Executive Officer TAKUMA HAYASHI President FLORA BERGGREN Chief Operations Officer RAJESH SANTOSHI VP Marketing
- 18. 7/1/20XX Pitch deck18 MEET THE FULL TEAM TAKUMA HAYASHI President FLORA BERGGREN Chief Operations Officer GRAHAM BARNES VP Product ELIZABETH MOORE Product Designer MIRJAM NILSSON Chief Executive Officer RAJESH SANTOSHI VP Marketing ROWAN MURPHY SEO Strategist ROBIN KLINE Content Developer
- 19. FUNDING 1/7/20XX Pitch deck19 14,000 Amount obtained through other investors $12,000 Revenue obtained from STEM grants and public donations $82,000 Number of shares converted into USD $32,000 Liquid cash we have on hand ANGEL INVESTMENTS SHARES CASH GRANTS AND DONATIONS
- 20. At Contoso, webelieve in giving 110%. By expanding STEM education tools, we help schools build a curriculum that will aid student success in college. We thrive because of our market knowledge and a great team behind our curriculum. As our CEO says, "Efficiencies will come from proactively transforming how we do business." 1/7/20XX Pitch deck 20 SUMMARY
- 21. Mirjam Nilsson 1/7/20XX Pitchdeck 21 mirjam@contoso.com www.contoso.com 206-555-0146 THANK YOU