Tom Theys - How to crack a strategic leap 2015

So-Called Digital Planner

A digital planner has learned that matching luggage is outdated, conversations should be listened to and participation encouraged, media consumption should be reduced to create original content, and that strategies are developed after briefs and launches rather than during. Interactive behaviors are still human behaviors and possibilities should be generated through crowd-sourcing work rather than seeding which, while it may work, is considered cheating.

URBAN DREAMERS // Module 01 - Sessie 8

Hype 2015 - assignment Jan, Eline & Michael.

The document discusses positioning Brussels as a city that inspires innovation and creative ideas. It notes that some of Brussels' flaws, like unpredictable urban planning, could stimulate creativity by prompting people to find solutions. The goal is to get people in Brussels to see the city as a place of opportunity and inspiration for new digital businesses, by highlighting how the city's weaknesses present opportunities to solve problems and add value. The proposed approach involves a communications campaign using outdoor and digital platforms to raise awareness of the creative potential in the city's flaws and irregularities.

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This document provides a summary of Julia Lee's thoughts and experiences while in a cocoon of personal development. It discusses how imaginal cells develop during metamorphosis and how the cocoon represents Julia's struggle for inner growth and evolution. The cocoon is also used as a metaphor for how people and ideas can come together to create something new, despite their unusual nature. The document expresses Julia's fascination with cocoons and imaginal cells, and how the cocoon symbolizes her commitment to continued personal growth and development.

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