1. Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Year Comment
Garner
Hype
Cycle
Technology
Trigger
Peak of Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
productivity 1995 Branded, based on opinions
Kubler
Ross
Change
Cycle Shock Excitement/Denial
Frustration &
Depression Experimentation
Decision &
Integration 1969
Psychiatrist Kubler Ross
book & research
Dunning &
Kruger
Effect Ignorance Mount "Stupid" Valley of despair
Slope of
Enlightenment
Plateau of
sustainability 1995
Peer reviewed research,
empirical evidence
Info Imp
Tripe Cycle On the rise Peak Overload
Getting Back to
normal Continuation 2019
Made up on an old beer
mat