The online shopping market in Pakistan has grown significantly in recent years, increasing from $10 million in 2013 to $15 million in 2014 and $22 million currently, representing a 100% increase. The market has great potential for further growth. Some advantages of online shopping include convenience and time savings, lower fuel and transportation costs, avoiding sales tax, and safer shopping during times of security issues. Proper research, awareness of deals, and customer service are important factors for successful online shopping.