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Human Performance Technology
                       HPT




         An Overview
Human Performance Technology


     The best way to
     predict
     the future is to
     help design it”
           Peter F. Drucker
The Role of Training in
            World Class Organization

• Assume a responsibility for Performance

• Focus on Return On Investment not volume

  metrics

• Partner with the Line Organization

• Pro-active Performance Problem Solvers
The Performance Gap


Percentage of companies indicating problems
in obtaining high performance from work
force
Serious problem - 43%
Problem - 55%
No problem - 2%
                      Closing the Human Performance Gap
                      The Conference Board 1994
Primary Causes for
                      Low Performance
  Poor or Insufficient Performance Feedback                                                     60%
               High Individual Stress Levels                           40%
                  No Performance Standards                            39%
               Lack of Clear Individual Goals                        37%
             Reward Not Performance Based                         31%
                Poor Performance Rewarded                         31%
                         No Career Planning                     28%
               Fear of Failure or Punishment                 23%
   Inability to Envision Successful Outcomes                 22%
Lack of or Poor Company-Sponsored Training                17%
     Inability to Concentrate on Task at Hand           14%
                    Low Worker Self-Esteem            9%
                         Low Compensation            8%
                                                0%   10%   20%     30%      40%     50%        60%
                                                           Closing the Human Performance Gap
                                                           The Conference Board 1994
Performance Impact on Business

  % of Work Force




                                      Degree of
                                      Competence
        Minimal     Standard   Exemplary
Performance Improvement
               Potential
% of Work Force




                                    Degree of
                                    Competence
      Minimal     Standard   Exemplary
Human Performance Technology
    Rules for Managing People

• Founded in the behavioral sciences...
  Human Performance Technology (HPT)
  provides managers with a tested set of rules
  for managing people.
• HPT addresses the two major factors in
  managing people INFORMATION and
  INCENTIVE.
What is HPT?


• Modern behavioral science applied to the
  workplace.
• An engineering approach to managing
  people.
• A “Technology” based upon a set of rules.
• It is THE way to manage people
Edge Above
• A means to assure a high performance workforce
• We need to be able to
  – Assures the ongoing relevance of training to the
    business needs of the organization.
  – Positions training as an operations resource to the line
    manager.
  – Tie trainers and their customers together
• Provides a common focus on improved individual
  or group performance.
• Assures congruence between training and the
  business operating units..
What is HPT...

• NOT, just another fad...
• NOT, a programmatic solution...
• A unique blend of bottom-line line business
  acumen and individualistic, self-interested
  common-sense.
• Not an art, but a rules based scientific and
  engineering approach to managing people in
  the workplace.
Where Did HPT Come From...?

• Harvard University early 60’s
  – Skinner, Gilbert, Harless
  – Behavioral Science Labs
  – Did the original science
• Praxis Consulting
  – Rummler, Gilbert
  – Turned science into a practical engineering
    method
What Gilbert Did
• Applied proven behavioral principles to the
  world of work.
  – Six dimensions
  – The objective - PROFIT!
  – Focus on Accomplishment not Behavior
• Recognized the basic American
  motivational driver...enlightened self-
  interest!
• Established a practical set of rules for
  management.
Attributes of HPT (#1)

• HPT is systematic – It is organized, rigorous, and
  applied in a methodical manner. Procedures exists
  that permit practitioners to identify performance
  gaps (problems or opportunities), characterize
  these in measurable or observable ways, analyze
  them, select suitable interventions, and apply these
  in a controlled an monitored manner.
Attributes of HPT (#2)
• HPT is systemic – It perceives identified human
  performance gaps as elements of systems, which
  in turn interface with other systems. It rejects
  accepting apparent causes and solutions without
  also examining other facets of the system.
  Performance is seen as the result of a number of
  influencing variables
  (selection, training, feedback, resources, managem
  ent support, incentives, task interference), all of
  which must be analyzed before appropriate, cost-
  effective interventions are selected and deployed.
Attributes of HPT (#3)
• HPT is grounded in scientifically derived theories and
  the best empirical evidence available – It seeks to
  achieve desired human performance through means
  that have been derived from scientific research, when
  possible, or from documented evidence, when not. It
  rejects enthusiastic, unsubstantiated interventions that
  cannot demonstrate firm theoretical foundations or
  valid performance results. HPT is open to new ideas
  and potentially valuable methods or interventions. It
  requires, however, that these offer systematically
  organized evidence to support their potential value.
Attributes of HPT (#4)
• HPT is open to all means, methods, and media
  – It it not limited by a set of resources of
  technologies that it must apply. On the
  contrary, human performance technology is
  constantly searching for the most effective and
  efficient ways to obtain results at the least
  cost..
Attributes of HPT (#5)
• HPT is focused on achievements that human
  performers and the system value. – It seeks
  bottom-line results – or as Gilbert (1978)
  characterizes these, valuable
  accomplishments, “worthy performance.” The
  focus is not on behavior or on one-sided
  winning. HPT has worthy performance as its
  aim, as perceived by both the performer and
  the organization in which she or he performs.
Summary of Attributes
• HPT is an engineering approach to attaining desired
  accomplishments from human performance.

• HP technologist are those who adopt a systems view
  of performance gaps, systematically analysis both gap
  and system and design cost-effective interventions that
  are based on analysis data, scientific knowledge and
  documented precedents, or order to close the gap in
  the most desirable manner.
HPT Benefits
Benefits:
• Language compatible with language of
  organizational decision makers.
• HPT provide map for working through
  performance situations in complicated
  organizational settings.
• Process ensures analysis is completed
  BEFORE reaching conclusions.
HPT Approach

• Problems and opportunities are
  analyzed on three levels:
  – Organization
  – Process
  – Performance
HPT Approach
The Leisurely Theorems

Human competence is a function of worthy performance
(W), which is a function of the ratio of valuable
Accomplishment (A) to costly Behaviour (B)


                                    A
                        ...or, W=
                                    B
Corollaries of the Theorem
Measures of ACCOMPLISHMENT    Measures of BEHAVIOUR

    1. Performance has two aspects (A) Accomplishment
       and (B) Behaviour
    2. Small changes in Behaviour can bring about great
       changes in Accomplishment.

                    A = V
         then W =
                    B   C
HPT Concept:
            Behaviour Accomplishment
                    vs.
• Behaviour                    • Accomplishment
  – the activities we engage     – the outcomes of the
    in                             activities
  – what we see people           – what remains when
    doing                          everyone has left
                                 – easy to manage if
  – difficult to manage            measurement is well
                                   thought out
  – time consuming to            – allows management to
    manage                         focus on deficient
                                   accomplishments only
The Six Dimensions of
                         Performance
•   Information
•   Tools/Resources
•   Incentive
•   Skills/Knowledge
•   Capacity
•   Motivation
The Six Cell
Performance Engineering Model
1 Information    2 Tools/Resources   3 Incentive




4 Skill/Knowledge 5 Capacity         6 Motivation
The Six Cell
Performance Engineering Model
1 Information    2 Tools/Resources   3 Incentive


         Management
4 Skill/Knowledge 5 Capacity         6 Motivation


             Performer
The Six Cell
Performance Engineering Model
1 Information       2 Tools/Resources     3 Incentive
Directional         Hand                  Monetary


   Confirmational             Mind               Barriers
4 Skill/Knowledge 5 Capacity              6 Motivation
Psychomotor      Physical                 Survival


       Cognitive           Intellectual          Values
Method II
Identify problem or opportunity.

• Identify the problem or opportunity
  and determine the project’s scope.
  – A problem is defined as a gap between
    desired and actual performance.
  – An opportunity occurs when current
    performance is meeting standards, but
    there is a chance for improvement by
    expanding or making other changes.
Analyze problem or opportunity.


• Organizational Level Objectives
  1. Develop systems picture of
     organization, showing how various
     functions and processes are related.
  2. Analyze performance data to identify gaps
     and name critical processes.
Analyze problem or opportunity.

• Process Level Objectives
  1. Identify process steps that are not being
     performed properly.
  2.Determine actions required to improve
    operation of the processes.
  3.Identify the jobs that are crucial to the
    successful operation of the processes and
    need further analysis.
Analyze problem or opportunity


• Performer Level Objectives
 – Identify the appropriate
   corrective actions to improve
   job outputs.
Design or develop appropriate
                              intervention
• Design and develop recommended changes and
  treatments that were specified in the analysis
  step. Examples include:
  – Modifying organizational strategy
  – Redesigning processes
  – Redesigning jobs
  – Designing new measurement system
  – Designing new performance management system
  – Designing/updating training
Implement and maintain.

• Successfully implement and maintain
  the various solutions.
  – Keys:
    • Planning the sequence of implementation.
    • Top management's support.
Evaluate.

• Gather data on performance to assess
  whether the treatment(s) is producing
  the desired results.
  1. If treatment is successful, then tracking
     continues as part of ongoing management.
  OR
  2. Performance/evaluation data provides additional
     insight into changes required; treatment is
     altered/changed and reevaluated.
Interventions




Source: Dean R. Spitzer, The Design and Development of High Impact
Interventions (Chapter 9, Handbook Human Performance
Technology).
Performance Centered Solutions
               Comprehensive Solutions Using
                Performance Centered Design
            External                          Linked         Integrated

           Increased Time                               Increased Power
                                                                 User Interface

      Courses                                                    Language
                                Tutorials         Advisors          Metaphor
               CBT
                                                                  Logic Rules
                 Peers                Reference        Coaches
                                                                     Task
                   Hotlines                     Help     Wizards     Sequencing
Court esy of Ariel P CS , 1999. Copyright .
Performance Centered Design




Source: Gloria Gery, Performance Support Conference
(1998), Weaving Together the Richness of Our Experience
(presentation).
Performance Centered Design




Source: Gloria Gery, Performance Support Conference
(1998), Weaving Together the Richness of Our Experience
(presentation).
A Case Study



KG PCS
               Source:
               INSYS 551
               Sangchul Oh
Background
– The KG PCS sells cellular phones and maintains
  telecommunication services
– The organization of this company consists of an executive
  manager, managers of sales, manufacture, and engineering
  departments. Also there are product manager group which
  coordinates the product process.
– Engineering department coordinates job process and
  develops new product. Commercial department takes sales
  order.
– The product managers coordinate this workflow and they
  help to produce and sale.
Company Biography

• Profile
  – The KG PCS is an affiliate of the KG Group. The
    capital of the company is US$700 million. The KG
    PCS was established in 1996.
  – The number of cellular phone service subscribers is
    2 million at present.
  – The company wants to promote its enhanced
    cellular phone services.
Company Biography

• Vision Statement
  – The KG PCS seeks to enhance the company's productivity
    by improving their job skills. Also the KG PCS seeks to
    establish an exclusive relationship with PCS subscribers. To
    do this, the KG PCS set the vision like below:
      To lead next-generation technological development
      To seek joint growth with manufacturers
      To support and foster the growth of small and medium-size
       businesses
      To provide universal services
Company Biography

• Mission Statement
  – The goal of the KG PCS is to provide the
    subscribers nation wide and quality service. To do
    this, the KG PCS set the mission like below:
     Nationwide service coverage
     Superior call quality
     Most competitive price plans
     Variety and exclusiveness of value added services
     User friendly service provider
Company Biography

• Value Statement
  – The KG PCS defines its value by the firm commitment to
    customer satisfaction.
• Aims and goals
   To accomplish welfare telecommunication.
   To raise the international competitiveness to a world class
    level
   To gain new customers by enhancing service.
   To increase the sales with high profit
Problem
– The role of product manager is to coordinate the
  tasks that are divided into three departments.
– As economy was recovered, the sales order was
  increased rapidly. Product managers asked the
  manufacturing department to product the sales
  order as much as the commercial department took.
– The amount was beyond the capacity of
  manufacturing department. So manufacturing
  department could not produce the amount on due
  date. It leaded to loss of a lot of money in KG PCS.
Intervention
• Data
  – Provide product managers with information about
    market analysis. Actual records help them forecast
    the appropriate amount of product
• Incentives
  – Provide them authority to control the departments.
    The product managers will be confident of their
    jobs if they aware that they have the right to
    control each department.
Intervention
• Knowledge
  – Provide them decision making simulation system
    to practice forecasting future market trends.
    Provide them job aids about their coordination and
    investigation skills
• Capacity
  – Select product managers who           have   long
    experience related to the task.
Intervention


• Motives
  – Provide them with chance to promote in
    accordance with their task results.
Intervention
• At the policy level
     • mission
        – provide the superior quality service to the customers
     • The role of product managers
        – is to coordinate each department’ needs and to match the
          sales orders with the amount of the manufacturing product.
     • The lack of real data
        – caused the product managers not to match the sales order with
          the amount of the product.
        – So a great deal of sales loss happened.
Intervention


• The problem can be solved if the
  product manager have the actual data
  to analyze the current market trends.
  Also the training program is needed.
Intervention
– At the strategy level
   • provide the product manager proper information on
     inventory management
   • They don’t have any accountability for their work.
     They don’t have experiences in the area. It is because
     most of the selected are from many other departments.
     They don’t have sufficient careers in the coordinate
     fields.
   • They need more affluent resources to manage and
     coordinate the inventory systems.
Intervention
• Tactical level
     • The product managers are lack of confidence because
       the company does not provide them authority to control
       the product process.
     • They do not believe that they can coordinate several
       departments because they have not possessed the right
       to control each department.
     • Provide them authority to control the departments.
       The product managers will be confident of their
       jobs if they aware that they have the right to control
       each department.
End of Case Study




               Source:
            INSYS 551
           Sangchul Oh
HPT Challenges
Challenges:
• Management typically searches for a
  quick fix and prefer simple answers and
  simple solutions.
• Management appears to need changes
  and improvements to be packaged and
  conveyed as a "program"; HP treatments
  seldom fit neatly into a "program".
HPT Approach

• Let’s take our first example again. Wearing
  your HPT             :
  – What would be your approach to this scenario?
  – What intervention(s) would you likely recommend?
     • An outside organization is contracted to help market and
       sell your company’s products. The contractor is not
       familiar with the products. The internal marketing
       organization has come to us with a request to develop sales
       training for this contractor. Since our services are often
       undersold in contracts, we see this as opportunity to help
       the company and our department.
Current Approach & HPT


• Let’s compare/contrast our current
  approach and the HPT approach
  – How are they similar?
  – How are they different?
Intervention
      Performance Analysis                                     Selections and Design
                                                                    Appraisal Systems
                                                                   Career Development
  Organizational           Desired        Cause Analysis                 Coaching
Mission, Strategy &       Workforce                                   Culture Change
                                          Lack of:                     Compensation
      Goals              Performance
                                          •Consequences,              Documentation
                                                                      Environmental
                                          Incentives and
                                                                           Factors
                                          Rewards                     Health/Wellness
                                          •Data, Information       Information Systems
                                          and Feedback                    Job Aids
                            Gap           •Environmental             Job/Work Design
                                                                        Leadership
                                          Support,
                                                                      Organizational
                                          Resources and
                                                                           Design
                                          Tools                    Performance Support
                                          •Individual                     Staffing
                                          Capacity                      Supervision
Work, Organizational,   Actual State of
                                          •Motives and                Team Building
  and Competitive         Workforce       Expectations             Training & Education
                                                                         and others
    Environment          Performance      •Skills and
                                          Knowledge




                                                   Implementation and
                        Evaluation
                                                   Change Management
Blount (1980) Says:

• “I believe that the untapped and
  unapplied proven potential for
  improvement in our business, in our
  people, in our products, in our service, in
  our customer relations through human
  performance technology is absolutely
  awesome.”
jalasayanan@gmail.com
  Improved human performance can result in
  dramatic increases in productivity and worker’s
  satisfaction.


  Go for it.
Thanks for being with me
          today!

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Human Performance Technology - What Is Hpt

  • 2. Human Performance Technology The best way to predict the future is to help design it” Peter F. Drucker
  • 3. The Role of Training in World Class Organization • Assume a responsibility for Performance • Focus on Return On Investment not volume metrics • Partner with the Line Organization • Pro-active Performance Problem Solvers
  • 4. The Performance Gap Percentage of companies indicating problems in obtaining high performance from work force Serious problem - 43% Problem - 55% No problem - 2% Closing the Human Performance Gap The Conference Board 1994
  • 5. Primary Causes for Low Performance Poor or Insufficient Performance Feedback 60% High Individual Stress Levels 40% No Performance Standards 39% Lack of Clear Individual Goals 37% Reward Not Performance Based 31% Poor Performance Rewarded 31% No Career Planning 28% Fear of Failure or Punishment 23% Inability to Envision Successful Outcomes 22% Lack of or Poor Company-Sponsored Training 17% Inability to Concentrate on Task at Hand 14% Low Worker Self-Esteem 9% Low Compensation 8% 0% 10% 20% 30% 40% 50% 60% Closing the Human Performance Gap The Conference Board 1994
  • 6. Performance Impact on Business % of Work Force Degree of Competence Minimal Standard Exemplary
  • 7. Performance Improvement Potential % of Work Force Degree of Competence Minimal Standard Exemplary
  • 8. Human Performance Technology Rules for Managing People • Founded in the behavioral sciences... Human Performance Technology (HPT) provides managers with a tested set of rules for managing people. • HPT addresses the two major factors in managing people INFORMATION and INCENTIVE.
  • 9. What is HPT? • Modern behavioral science applied to the workplace. • An engineering approach to managing people. • A “Technology” based upon a set of rules. • It is THE way to manage people
  • 10. Edge Above • A means to assure a high performance workforce • We need to be able to – Assures the ongoing relevance of training to the business needs of the organization. – Positions training as an operations resource to the line manager. – Tie trainers and their customers together • Provides a common focus on improved individual or group performance. • Assures congruence between training and the business operating units..
  • 11. What is HPT... • NOT, just another fad... • NOT, a programmatic solution... • A unique blend of bottom-line line business acumen and individualistic, self-interested common-sense. • Not an art, but a rules based scientific and engineering approach to managing people in the workplace.
  • 12. Where Did HPT Come From...? • Harvard University early 60’s – Skinner, Gilbert, Harless – Behavioral Science Labs – Did the original science • Praxis Consulting – Rummler, Gilbert – Turned science into a practical engineering method
  • 13. What Gilbert Did • Applied proven behavioral principles to the world of work. – Six dimensions – The objective - PROFIT! – Focus on Accomplishment not Behavior • Recognized the basic American motivational driver...enlightened self- interest! • Established a practical set of rules for management.
  • 14. Attributes of HPT (#1) • HPT is systematic – It is organized, rigorous, and applied in a methodical manner. Procedures exists that permit practitioners to identify performance gaps (problems or opportunities), characterize these in measurable or observable ways, analyze them, select suitable interventions, and apply these in a controlled an monitored manner.
  • 15. Attributes of HPT (#2) • HPT is systemic – It perceives identified human performance gaps as elements of systems, which in turn interface with other systems. It rejects accepting apparent causes and solutions without also examining other facets of the system. Performance is seen as the result of a number of influencing variables (selection, training, feedback, resources, managem ent support, incentives, task interference), all of which must be analyzed before appropriate, cost- effective interventions are selected and deployed.
  • 16. Attributes of HPT (#3) • HPT is grounded in scientifically derived theories and the best empirical evidence available – It seeks to achieve desired human performance through means that have been derived from scientific research, when possible, or from documented evidence, when not. It rejects enthusiastic, unsubstantiated interventions that cannot demonstrate firm theoretical foundations or valid performance results. HPT is open to new ideas and potentially valuable methods or interventions. It requires, however, that these offer systematically organized evidence to support their potential value.
  • 17. Attributes of HPT (#4) • HPT is open to all means, methods, and media – It it not limited by a set of resources of technologies that it must apply. On the contrary, human performance technology is constantly searching for the most effective and efficient ways to obtain results at the least cost..
  • 18. Attributes of HPT (#5) • HPT is focused on achievements that human performers and the system value. – It seeks bottom-line results – or as Gilbert (1978) characterizes these, valuable accomplishments, “worthy performance.” The focus is not on behavior or on one-sided winning. HPT has worthy performance as its aim, as perceived by both the performer and the organization in which she or he performs.
  • 19. Summary of Attributes • HPT is an engineering approach to attaining desired accomplishments from human performance. • HP technologist are those who adopt a systems view of performance gaps, systematically analysis both gap and system and design cost-effective interventions that are based on analysis data, scientific knowledge and documented precedents, or order to close the gap in the most desirable manner.
  • 20. HPT Benefits Benefits: • Language compatible with language of organizational decision makers. • HPT provide map for working through performance situations in complicated organizational settings. • Process ensures analysis is completed BEFORE reaching conclusions.
  • 21. HPT Approach • Problems and opportunities are analyzed on three levels: – Organization – Process – Performance
  • 23. The Leisurely Theorems Human competence is a function of worthy performance (W), which is a function of the ratio of valuable Accomplishment (A) to costly Behaviour (B) A ...or, W= B
  • 24. Corollaries of the Theorem Measures of ACCOMPLISHMENT Measures of BEHAVIOUR 1. Performance has two aspects (A) Accomplishment and (B) Behaviour 2. Small changes in Behaviour can bring about great changes in Accomplishment. A = V then W = B C
  • 25. HPT Concept: Behaviour Accomplishment vs. • Behaviour • Accomplishment – the activities we engage – the outcomes of the in activities – what we see people – what remains when doing everyone has left – easy to manage if – difficult to manage measurement is well thought out – time consuming to – allows management to manage focus on deficient accomplishments only
  • 26. The Six Dimensions of Performance • Information • Tools/Resources • Incentive • Skills/Knowledge • Capacity • Motivation
  • 27. The Six Cell Performance Engineering Model 1 Information 2 Tools/Resources 3 Incentive 4 Skill/Knowledge 5 Capacity 6 Motivation
  • 28. The Six Cell Performance Engineering Model 1 Information 2 Tools/Resources 3 Incentive Management 4 Skill/Knowledge 5 Capacity 6 Motivation Performer
  • 29. The Six Cell Performance Engineering Model 1 Information 2 Tools/Resources 3 Incentive Directional Hand Monetary Confirmational Mind Barriers 4 Skill/Knowledge 5 Capacity 6 Motivation Psychomotor Physical Survival Cognitive Intellectual Values
  • 31. Identify problem or opportunity. • Identify the problem or opportunity and determine the project’s scope. – A problem is defined as a gap between desired and actual performance. – An opportunity occurs when current performance is meeting standards, but there is a chance for improvement by expanding or making other changes.
  • 32. Analyze problem or opportunity. • Organizational Level Objectives 1. Develop systems picture of organization, showing how various functions and processes are related. 2. Analyze performance data to identify gaps and name critical processes.
  • 33. Analyze problem or opportunity. • Process Level Objectives 1. Identify process steps that are not being performed properly. 2.Determine actions required to improve operation of the processes. 3.Identify the jobs that are crucial to the successful operation of the processes and need further analysis.
  • 34. Analyze problem or opportunity • Performer Level Objectives – Identify the appropriate corrective actions to improve job outputs.
  • 35. Design or develop appropriate intervention • Design and develop recommended changes and treatments that were specified in the analysis step. Examples include: – Modifying organizational strategy – Redesigning processes – Redesigning jobs – Designing new measurement system – Designing new performance management system – Designing/updating training
  • 36. Implement and maintain. • Successfully implement and maintain the various solutions. – Keys: • Planning the sequence of implementation. • Top management's support.
  • 37. Evaluate. • Gather data on performance to assess whether the treatment(s) is producing the desired results. 1. If treatment is successful, then tracking continues as part of ongoing management. OR 2. Performance/evaluation data provides additional insight into changes required; treatment is altered/changed and reevaluated.
  • 38. Interventions Source: Dean R. Spitzer, The Design and Development of High Impact Interventions (Chapter 9, Handbook Human Performance Technology).
  • 39. Performance Centered Solutions Comprehensive Solutions Using Performance Centered Design External Linked Integrated Increased Time Increased Power User Interface Courses Language Tutorials Advisors Metaphor CBT Logic Rules Peers Reference Coaches Task Hotlines Help Wizards Sequencing Court esy of Ariel P CS , 1999. Copyright .
  • 40. Performance Centered Design Source: Gloria Gery, Performance Support Conference (1998), Weaving Together the Richness of Our Experience (presentation).
  • 41. Performance Centered Design Source: Gloria Gery, Performance Support Conference (1998), Weaving Together the Richness of Our Experience (presentation).
  • 42. A Case Study KG PCS Source: INSYS 551 Sangchul Oh
  • 43. Background – The KG PCS sells cellular phones and maintains telecommunication services – The organization of this company consists of an executive manager, managers of sales, manufacture, and engineering departments. Also there are product manager group which coordinates the product process. – Engineering department coordinates job process and develops new product. Commercial department takes sales order. – The product managers coordinate this workflow and they help to produce and sale.
  • 44. Company Biography • Profile – The KG PCS is an affiliate of the KG Group. The capital of the company is US$700 million. The KG PCS was established in 1996. – The number of cellular phone service subscribers is 2 million at present. – The company wants to promote its enhanced cellular phone services.
  • 45. Company Biography • Vision Statement – The KG PCS seeks to enhance the company's productivity by improving their job skills. Also the KG PCS seeks to establish an exclusive relationship with PCS subscribers. To do this, the KG PCS set the vision like below:  To lead next-generation technological development  To seek joint growth with manufacturers  To support and foster the growth of small and medium-size businesses  To provide universal services
  • 46. Company Biography • Mission Statement – The goal of the KG PCS is to provide the subscribers nation wide and quality service. To do this, the KG PCS set the mission like below: Nationwide service coverage Superior call quality Most competitive price plans Variety and exclusiveness of value added services User friendly service provider
  • 47. Company Biography • Value Statement – The KG PCS defines its value by the firm commitment to customer satisfaction. • Aims and goals  To accomplish welfare telecommunication.  To raise the international competitiveness to a world class level  To gain new customers by enhancing service.  To increase the sales with high profit
  • 48. Problem – The role of product manager is to coordinate the tasks that are divided into three departments. – As economy was recovered, the sales order was increased rapidly. Product managers asked the manufacturing department to product the sales order as much as the commercial department took. – The amount was beyond the capacity of manufacturing department. So manufacturing department could not produce the amount on due date. It leaded to loss of a lot of money in KG PCS.
  • 49. Intervention • Data – Provide product managers with information about market analysis. Actual records help them forecast the appropriate amount of product • Incentives – Provide them authority to control the departments. The product managers will be confident of their jobs if they aware that they have the right to control each department.
  • 50. Intervention • Knowledge – Provide them decision making simulation system to practice forecasting future market trends. Provide them job aids about their coordination and investigation skills • Capacity – Select product managers who have long experience related to the task.
  • 51. Intervention • Motives – Provide them with chance to promote in accordance with their task results.
  • 52. Intervention • At the policy level • mission – provide the superior quality service to the customers • The role of product managers – is to coordinate each department’ needs and to match the sales orders with the amount of the manufacturing product. • The lack of real data – caused the product managers not to match the sales order with the amount of the product. – So a great deal of sales loss happened.
  • 53. Intervention • The problem can be solved if the product manager have the actual data to analyze the current market trends. Also the training program is needed.
  • 54. Intervention – At the strategy level • provide the product manager proper information on inventory management • They don’t have any accountability for their work. They don’t have experiences in the area. It is because most of the selected are from many other departments. They don’t have sufficient careers in the coordinate fields. • They need more affluent resources to manage and coordinate the inventory systems.
  • 55. Intervention • Tactical level • The product managers are lack of confidence because the company does not provide them authority to control the product process. • They do not believe that they can coordinate several departments because they have not possessed the right to control each department. • Provide them authority to control the departments. The product managers will be confident of their jobs if they aware that they have the right to control each department.
  • 56. End of Case Study Source: INSYS 551 Sangchul Oh
  • 57. HPT Challenges Challenges: • Management typically searches for a quick fix and prefer simple answers and simple solutions. • Management appears to need changes and improvements to be packaged and conveyed as a "program"; HP treatments seldom fit neatly into a "program".
  • 58. HPT Approach • Let’s take our first example again. Wearing your HPT : – What would be your approach to this scenario? – What intervention(s) would you likely recommend? • An outside organization is contracted to help market and sell your company’s products. The contractor is not familiar with the products. The internal marketing organization has come to us with a request to develop sales training for this contractor. Since our services are often undersold in contracts, we see this as opportunity to help the company and our department.
  • 59. Current Approach & HPT • Let’s compare/contrast our current approach and the HPT approach – How are they similar? – How are they different?
  • 60. Intervention Performance Analysis Selections and Design Appraisal Systems Career Development Organizational Desired Cause Analysis Coaching Mission, Strategy & Workforce Culture Change Lack of: Compensation Goals Performance •Consequences, Documentation Environmental Incentives and Factors Rewards Health/Wellness •Data, Information Information Systems and Feedback Job Aids Gap •Environmental Job/Work Design Leadership Support, Organizational Resources and Design Tools Performance Support •Individual Staffing Capacity Supervision Work, Organizational, Actual State of •Motives and Team Building and Competitive Workforce Expectations Training & Education and others Environment Performance •Skills and Knowledge Implementation and Evaluation Change Management
  • 61. Blount (1980) Says: • “I believe that the untapped and unapplied proven potential for improvement in our business, in our people, in our products, in our service, in our customer relations through human performance technology is absolutely awesome.”
  • 62. jalasayanan@gmail.com Improved human performance can result in dramatic increases in productivity and worker’s satisfaction. Go for it. Thanks for being with me today!