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A Evolução dos Influenciadores, por Hamilton Mattos
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As mídias sociais são resultados da evolução tecnológica que transforma o indivíduo num meio com poder de audiência e potencial para influenciar opiniões e comportamentos. A partir do momento que este indivíduo passa a dominar, cada vez mais, o uso dos novos meios de comunicação e interação (blogs, facebook, instagram, snapchats, youtube, foruns etc) quebra a hegemonia dos grandes veículos de comunicação e agentes clássicos de socialização (festas, bares, escolas, praias, instituições etc) e cria novos ambientes e formas de influenciar e se relacionar.
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