2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Plevra xəstəlikləri
Plevra xəstəlikləri döş qəfəsi yaralanmalarında tez-tez rast gəlinir.
Plevranın zədələnməsi plevra boşluğuna havanın daxil olması nəticəsində açıq,
qapalı və klapanlı pnevmotoraksın, qansızma zamanı isə hemotoraksın
yaranmasına gətirib çıxarır.
Yaralılarda daha tez-tez rast gəlinən forma isə hemopnevmotoraksdır. Bu bəzən
plevra empieması ilə fəsadlaşır və özünü hemotoraks, pnevmotoraks,
hemopnevmotoraks, plevrit və onların müştərək əmələ gəlməsi şəklində özünü
göstərir.
Hemopnevmotoraks odlu silah yaralanmalarında ən çox rast gəlinən plevra
zədələnməsi sayılır.
3. Klinika
döş qəfəsində
kəskin ağrı,
təngnəfəslik, kəskin sianoz,
boyun
venalarının
şişkinliyi,
zədələnmiş
tərəfdə döş
qəfəsinin
genişlənməsi,
qabırğaarası
sahələrin
hamarlaşması,
zədələnmiş
tərəfin tənəffüs
aktında geri
qalması,
taxipnoe,
taxikardiya,
səstitrəməsinin
zədələnmiş
ağciyər tərəfində
zəifləməsi,
hemotoraks
nahiyəsində
perkutor səsin
kütləşməsi,
hava yığılan
nahiyədə isə
timpanik səs
diqqəti cəlb edir.
4. Rentgenoloji müayinədə
maye yığılmış zonada intensiv homogen horizontal xətlə müəyyən
edilmiş sərhədə malik kölgəliklər və ondan yuxarıda isə işıqlı
zonalar aşkar edilir.
5. Hemotoraks
Hemotorakslar kiçik, orta, böyük və total şəkildə müşahidə oluna bilər.
Kiçik hemotorakslarda qan yalnız sinuslara yığılır. Orta hematorakslarda plevra
boşluğuna yığılan qan kürək sümüyünün ortasına kimi qalxır. Böyük
hematorakslarda yığılmış qanın səviyyəsi kürəyin üst bucağı səviyyəsində olur.
Total hematorakslarda isə plevra boşluğu bütünlüklə qanla dolur.
Plevra boşluğunda toplanmış qan qismən laxtalanır, lakin müəyyən müddətdən
sonra yenə mayeləşir. Bir sıra hallarda isə mayeləşmə getmir və “laxtalanmış
hematoraks” müşahidə olunur.
Plevra daxilinə yığılan qan ağciyəri basaraq nəfəsalmaya maneçilik törədir,
divararalığı orqanlarını, o cümlədən ürəyi əks tərəfə basır. Bu isə öz növbəsində
artan anemiya, hipovelemiya fonunda ürək-damar və tənəffüs çatmamazlığı verir.
6. Plevra boşluğuna yığılmış qan təzə halda alınıb, reinfuziya edilməlidir. Köhnə qan
isə bəzən iltihablaşmış olur. Bu kimi hallarda yaralıda yüksək hərarət, əhval-
ruhiyyənin pisləşməsi müşahidə olunur.
Hematoraksın irinləməsi zamanı N.N.Petrov və F.Ə.Əfəndiyev sınaqları müsbət
olur.
N.N.Petrov sınağı: sınaq şüşəsinə 2 ml punktat tökülür və distillə su ilə 5 dəfə
durulaşdırılır, 3-4 dəqiqə ərzində qarışdırılır. Irinləmə əlamətləri olmadıqda şəffaf,
homogen maye alınır. Mayedə bulanıqlığın olması irinləməni göstərir.
F.Ə.Əfəndiyev sınağı: sınaq şüşəsinə 3-5 ml punktat tökülür və 2 saat müddətində
saxlanılır, yaxud sentrafuqada qarışdırılır. Irinləmə olmadıqda qanın maye hissəsi
ilə çöküntü 1/1-ə nisbətində olur. Infeksiyalaşmış hemotoraksda bu nisbət 3/1 və
daha çox olur, plazmanın rəngi dəyişir.
7.
8. Pnevmotoraks
Qapalı , açıq və klapanlı olur.
Plevra boşluğuna daxil olan hava ağciyərin
kollapsına (büzüşməsinə) və divararalığının əks
tərəfə basılmasına səbəb olur. Divararalığının yerini
dəyişməsi hər bir nəfəsalma və nəfəsvermə aktında
təkrar olunur. Bu, ağciyərlərin ventilyasiyasını və
ürəyə normal qan axınını pozur, həmçinin reflektor
sahələrin qıcıqlanmasına səbəb olur.
9.
10. Hava zədələnmiş hissədən plevra boşluğuna daxil olur, lakin
sonralar yara kanalı tutulur. Beləliklə qapalı pnevmotoraks
meydana çıxır. Qapalı pnevmotorakslarda hava öz-özünə
sorulur, yaralının vəziyyəti qismən yaxşılaşır.
Açıq pnevmotoraksla müşahidə olunan döş qəfəsi
yaralanmaları zamanı hava nəfəsalma aktında xaricdən daxilə,
plevra boşluğuna, nəfəsvermə zamanı isə daxildən xaricə
keçir.
Açıq
pnevmotoraks
Qapalı
pnevmotoraks
11. Klapanlı pnevmotoraks
Pnevmotoraksların ən ağırı və qorxulusu qapaqlı pnevmotorakslardır. Bu, zədə
nahiyəsində “qapağın” əmələ gəlməsi nəticəsində baş verir. Nəfəsalma momentində
xarici atmosfer havası plevra boşluğuna daxil olur. Qapağın əmələ gəlməsi havanın
kənara çıxmasına imkan vermir. Qapaq xarici və daxili ola bilər. Xarici qapaq döş
qəfəsinin yarası, yaxud yara kanalı nahiyəsində əmələ gəlir. Daxili qapaq rolunu isə
zədələnmiş bronx divarı, yaxud ağciyər toxuması oynaya bilər. Plevra daxilinə havanın
proqressiv şəkildə toplanması boşluqda gərginlik yaradır, divararalığı və diafraqma əks
tərəfə basılır. Bu növ pnevmotorkslar gərgin pnevmotorakslar da adlanır.
Qapaqlı pnevmotorakslarda plevradaxili gərginlik son həddə çıtdıqda artıq xaricdən
hava daxil olması kəsilir. Əgər xəstə sağ qalarsa , sonradan havanın qismən sorulması
nəticəsində plevra boşluğundakı gərginlik bir qədər azalır və hava yenidən daxilə
(plevra boşluğuna) keçir. Buna fasiləli qapaqlı pnevmotoraks da deyilir.
12. Döş orqanlarının
sağlam tərəfə
yerdəyişməsi
Qapaqlı pnevmotoraks
Qapaqlı pnevmotoraks
Gərgin pnevmotoraks
1. mediastinumun sağlam tərəfə
yerdəyişməsi
2. diafraqmanın aşağıya doğru
yerdəyişməsi
3. interkostal boşluqların
genişlənməsi
13. İlk- və həkiməqədərki tibbi yardım
Yara kənarları antiseptik məhlullarla silinib, aseptik sarınmalıdır.
Xüsusilə açıq və qapaqlı pnevmotoraklarda “nəfəs alan yaralar”
okluzion sarğılarla kip bağlanılmalıdır.
Tənəffüs çatmazlığı zamanı ağız boşluğu və udlaq yad
cisimlərdən, qan laxtaları və selikdən təmizlənməli, udlağa “S”-
vari boru keçirilməli, adi üsullarla və portativ aparatlarla süni
tənəffüs verilməlidir. Göstəriş əsasında yaralılara analgetiklər,
tənəffüs analeptikləri və ürək dərmanları yeridilməli və onlar
döyüş zonasından çıxarılmalıdırlar. Tənəffüs çatmazlığı olanlar
yarımoturaq vəziyyətində daşınılmalıdır.
14. İlk həkim yardımı
Burada əvvəllər qoyulmuş sarğılara nəzarət olunur, onun kipliyi yoxlanılır. Yaralılara
analgetiklər, tetanus əleyhinə zərdab, yaxud anatoksin, antibiotiklər, göstəriş əsasında
ürək dərmanları və tənəffüs analeptikləri yeridilməli, asfiksiya hallarında nəfəs
yollarının keçiriciliyi təmin olunmalıdır.
Gərgin pnevmotorakslar zamanı plevra boşluğu II qabırğağarası sahədən
(medioklavikulyar xətt boyunca) punksiya olunmalı və iynə leykoplastırla dəriyə fiksə
olunmalıdır. Punksiya məqsədilə qalın iynələrdən istifadə olunmalıdır ki, onun mənfəzi
tutulmasın. Qapaq məqsədilə iynənin arxasına rezin əlcəkdən kəsilmiş barmaq, yaxud
şar keçirilməlidir. Göstəriş əsasında ağciyərlər ventilyasiya olunmalıdır.
Soyuq mövsümdə yaralılar soyuqlamadan, isti mövsümdə isə günvurmadan
qorunmalıdır. Massiv qanitirməsi olan yaralılara qan və qanəvəzedicilər
köçürülməlidir. Bütün bunlar vaxt itirilmədən həyata keçirilməlidir.
15. İxtisaslı yardım mərhələsi
Bu plevra boşluğunun drenajının həyata keçirilməsi, dövr edən
qanın həcminin bərpasından, tənəffüs və ürək-damar sistemləri
funksiyasının yaxşılaşdırılması, eləcə də şok əleyhinə kompleks
tədbirlərin həyata keçirilməsindən ibarətdir.
Kiçik hemotorakslar zamanı fəal cərrahi müdaxilə tələb
olunmur və qanaxma davam etmirsə, plevral qansızmalar
sonralar asanlıqla sorulur. Orta hematorakslar isə, öz-özünə
sorulmur, sonrakı müddətlərdə bu, fibrinoz bitişmələr verə bilər,
yaxud da boşluğa yığılmış qan irinləyə bilər. Ona görə də bu
kimi hallarda toraksentez olunmalı və alımış qanın reunfuziyası
təşkil edilməlidir.
16. Təcili operativ müdaxiləyə ehtiyacı olan yaralılar cərrahi əməliyyat otağına
ilk növbədə, yaxud növbədənkənar verilməlidirlər. Təcili olaraq mərkəzi
venalar kateterizə olunmalı, traxeya intubasiya olunmalı, asfiksiya aradan
qaldırılmalıdır. Aşkar pnevmotoraksı və hemotoraksı olan yaralılara
torakosentez həyata keçirilməli, plevra boşluğundan alınmış qan reinfuziya
olunmalıdır. Profuz plevradaxili qanaxmalarda (ürəyin və böyük damarların
zədələnməsində və perikardın tamponadasında) təcili torakotomiya yerinə
yetirilməlidir.
Torakosentez borusundan saatda 300 ml-dən artıq qan gəlməsi
torakotomiyaya birbaşa göstərişdir. Operativ müalicənin vacibliyi ön plana
keçdiyi konkret hallarda konservativ müalicəyə vaxt itirmək olmaz
