This document discusses social media monitoring and provides screenshots from a social media monitoring tool. It thanks the reader and provides a URL for a social media monitoring company called Social Insider located in the Czech Republic.
The document discusses Extracting, Transforming, and Loading (ETL) processes for data in Digital Humanities projects. It describes extracting data from both structured and unstructured sources like databases and websites. Transformation involves cleaning and standardizing data. The document recommends tools for extracting, transforming and loading data, including Google Docs, Yahoo Pipes, Google Refine, and Google Fusion Tables. It concludes with a promise to demonstrate ETL processes.
This document discusses social media monitoring and provides screenshots from a social media monitoring tool. It thanks the reader and provides a URL for a social media monitoring company called Social Insider located in the Czech Republic.
The document discusses Extracting, Transforming, and Loading (ETL) processes for data in Digital Humanities projects. It describes extracting data from both structured and unstructured sources like databases and websites. Transformation involves cleaning and standardizing data. The document recommends tools for extracting, transforming and loading data, including Google Docs, Yahoo Pipes, Google Refine, and Google Fusion Tables. It concludes with a promise to demonstrate ETL processes.
Ways to understand fans - social network analysisJosef Šlerka
The document discusses ways to understand audiences and segment them based on their online behavior and transaction data. It provides examples of segmenting audiences from universities based on their Facebook affinities and interests. Specific segments are described, such as "Urban Yuppie" males and females who are students and enjoy social media and brands, as well as "Men Without Money" who engage in passive entertainment and betting due to lack of funds. The analysis combines social media and transactions data to develop insights into audience preferences and behaviors.
Parallel Polis Revisited: Way from concept of Parallel Polis to Distributed R...Josef Šlerka
This document discusses the concept of a "parallel polis" or parallel society that existed underground during communist rule in Czechoslovakia, and proposes how its principles could be adapted to form a "distributed republic" in the current context. Specifically:
- The parallel polis created alternative structures for culture, education, information, politics and economy that were independent of the authoritarian state.
- Today a distributed republic could connect dissident groups globally using technology, providing dual citizenship outside geographical boundaries and self-governance.
- It would focus on empowering marginalized groups and testing the limits of individual freedoms, while accepting that different rights are interconnected. Developing accessible education and applied science would help level technological disparities.
Ways to understand fans - social network analysisJosef Šlerka
The document discusses ways to understand audiences and segment them based on their online behavior and transaction data. It provides examples of segmenting audiences from universities based on their Facebook affinities and interests. Specific segments are described, such as "Urban Yuppie" males and females who are students and enjoy social media and brands, as well as "Men Without Money" who engage in passive entertainment and betting due to lack of funds. The analysis combines social media and transactions data to develop insights into audience preferences and behaviors.
Parallel Polis Revisited: Way from concept of Parallel Polis to Distributed R...Josef Šlerka
This document discusses the concept of a "parallel polis" or parallel society that existed underground during communist rule in Czechoslovakia, and proposes how its principles could be adapted to form a "distributed republic" in the current context. Specifically:
- The parallel polis created alternative structures for culture, education, information, politics and economy that were independent of the authoritarian state.
- Today a distributed republic could connect dissident groups globally using technology, providing dual citizenship outside geographical boundaries and self-governance.
- It would focus on empowering marginalized groups and testing the limits of individual freedoms, while accepting that different rights are interconnected. Developing accessible education and applied science would help level technological disparities.
This document discusses information warfare in the Czech Republic. It provides an overview of Czech media, including data on web and Facebook audience overlap from Reuters reports. It examines Aeronet, one of the most famous websites in the Czech Republic that spreads disinformation. A case study looks at the website Lithium and its role in spreading hoaxes and disinformation around the 2017 Czech legislative election. Research found that 6% of voters changed their vote after exposure to Lithium's disinformation, with 2% switching to support the ruling ANO party and others moving to opposition parties. The document concludes that disinformation represents a real problem in the Czech Republic.
1) The study analyzed the Twitter networks of 446 Czech journalists to determine how they follow each other and who influences them.
2) It found that journalists primarily follow others from their own media organizations and those covering similar topics, indicating influence comes more from proximity than shared interests.
3) The top influencers identified were other Czech journalists from major media outlets, with politicians and state institutions also among the most followed accounts. Few external voices from other perspectives were followed.
Pro další bude pro nás oblast umělé inteligence především oblast snažení v niž chceme vytvořit takové počítačové systém, které se chovají jako inteligentní jadnatelé neboli agenti.
4. LOH přitáhli pozornost televizních diváků a
internetových uživatelů
27.7 – 12.8.2012
5x 62 %
lidí, kteří tou dobou
vyšší byli
sledovanost u obrazovky
CT4 Sport než
ve stejném období 1,6
loňského roku milionů
nejsledovanější
diváků
okamžik Zdroj: ATO-MEDIARESEARCH,
Internet
+ 79 %
1,3 x počet PV v kategorii
vyšší počet
RU internetu
Sport
1,5x
v kategorii delší doba
Sport strávená na Zdroj: NetMonitor
sportovních
serverech
5. LOH přitahují pozornost sponzorů - ČOV
27.7 – 12.8.2012
ČESKÝ
OLYMPIJSKÝ
VÝBOR Inzerce
ČOV
-‐ přidružení
zadavatelé
450
400
Tisk 350
21
852
648
Kč
300
Počet
250
TV
200
150
7
390
295
Kč
Outdoor 100
4
776
300
Kč
50
0
zadavatel
Zdroj:
Admosphere,
s .r.o.
(monitoring
INTERNETU
zdroj:
SPIR-‐MEDIARESEARCH,a.s.,
ceny
TV
dle
s ledovanosti
z droj:
ATO-‐MEDIARESEARCH,a.s.)
6. Sponzoři LOH 2012 - poměr standardní
reklamy a reklamy s tématikou LOH
Období : 1.6.-22.8.2012
ALPINE
PRO ČESKÁ
POJIŠŤOVNA ČEZ
5
530
491Kč
LOH
2012
LOH
2012 37
162
427
Kč
LOH
2012
37
302
043
Kč
30
1 97 981
29
162
938
Kč
Kč
Standard
Standard
Standard
313
066
Kč
GE
MONEY
BANK PILSNER
URQUELL RWE
110
188
978
Kč
LOH
2012
LOH
2012 10
401
516 LOH
2012
27
810
877
Kč
Kč
15
174
973
Kč
8
127
759
Kč
11
998
350
Kč
Standard Standard
Standard
7. A jak to vnímá veřejnost?
Sponzoring je
Spíše pozitivně….“NEMÁM PROBLÉM“ dobrý,bez
sponzorů by se
některé akce
q 30% respondentů jsou společnosti, které nemohly ani konat.
sponzorovaly ČOV sympatické
q 25% vnímá reklamy olympijských sponzorů
pozitivněji než ostatní reklamy
Jaké značky jsou nejsilněji spojeny s LOH??? Být
sponzorem
olympijských
§ Coca Cola, Adidas (Nike, Puma…) her je určitě
velmi
prestižní
§ MacDonald, myslím,že je to
dobrý skutek
Sponzoring mi
§ Škoda, ČEZ, Alpine Pro, Pilsner Urquell… nevadí, ale nemusel
by být tolik viditelný.
Zdroj: MEDIARESEARCH, NET Panel , íjen 2012
15. Alpine Pro- autor olympijské
kolekce
» Produktově zaměřená kampaň v rádiu“
» 17.5. – 2.6.2012
» Nakupte v prodejně Alpine Pro a získejte zdarma
oficiální vybavení eských olympioniků“
» 80 spotů
» 27 min vysílacího času
» 1 242 720 Kč (dle ceníkových cen)
Aktivní marketing na internetu
AKCE ŠÁTEK = Kup si jakýkkoliv produkt
v ALPINE PRO a Tvé jméno se stane součástí
designu šátků z oficiální olympijské kolekce,
které obléknou naši reprezentanti v Londýně.
Zdroj: ATO-MEDIARESEARCH, Admosphere, s.r.o.
25. ČEZ + Petra Kvitová
Kampaň ČEZ - Generální partner českého olympijského týmu
23.7.2012 – 12.8.2012
„Malé i velké sny potřebují spoustu energie“
» 523 spotů
» 3 hod. 2 min vysílacího času
» 10 351 590 Kč (dle ceníkových cen)
» GRP 683
» 78% obyvatel ČR 15+
Zdroj: ATO-MEDIARESEARCH, Admosphere, s.r.o.
26. Pilsner Urquell+ Emil Zátopek
Kampaň Pilsner Urquell Hrdý partner českého olympijského
týmu
9.7.2012 – 13.8.2012
Ty správné hodnoty přetrvávají – Emil Zátopek
» 746 spotů
» 6 hodin 13 min. vysílacího času
» 19 782 599 Kč (dle ceníkových cen)
» GRP 1079
» 86% obyvatel ČR 15+
Zdroj: ATO-MEDIARESEARCH, Admosphere, s.r.o.