This document discusses how HP is helping three generations of employees work together through unified communications and collaboration (UC&C) tools. It notes that while UC&C technology is mature, vendors typically focus sales at the IT level rather than how the tools benefit employees. The document then examines how different generations (Baby Boomers, Gen X, Gen Y) communicate and use different tools, and how HP provides a range of mobile and collaboration solutions to meet varied employee needs, along with best practices for implementing UC&C.

1. HP + UC&C
Impacting 3 Generations
March 3, 2010
Mike van Eerd,
Sales Director EMEA, Hewlett-Packard
© 2009 Hewlett-Packard Development Company, L.P
© The information herein is subject to change without notice.
2009 HP Confidential

2. “There are three types of people: those
who make it happen, those who watch
it happen, and those who wonder
what happened.“
© 2009 HP Confidential

3. The Obstacle
Forrester indicated in Jun/09
that all UC&C vendors suffer
from the same problem: they sell
at IT level and do a technology
push.
This leads to long sales cycles,
small PoC or pilots, and no roll-
outs.
© 2009 HP Confidential

4. What is UC&C?
People working together
– UC&C is about people working together
• people can talk easily,
• when they want,
• using the tools that fit them best
– UC&C makes a lot of business sense to R&D, supply Chain,
Sales, HR, Real Estate, etc.
– UC&C Technology is mature
© 2009 HP Confidential

5. ‘people working together’
– what drives individuals to seek contact with others, and why would
you want to communicate?
• 'the purpose of communication is to provoke a response'
• 'people want to be heard, to be appreciated and to be wanted. they also desire to
complete tasks and to achieve goals.'
• 'the purpose of communication is to send your message effectively to the
receiver/reader. Communication links people who believe in a common cause, together
with a view to strengthen relationships.'
– So communication is about
1. Informing
2. seek a response
3. strengthen relationships
– 1+2 are rational, 3 is emotional
© 2009 HP Confidential

6. Question for the audience
– Who was born after 1980?
– Between 1964 and 1980?
– Between 1946 and 1964?
– Before 1946?
© 2009 HP Confidential

7. Corporate Demography
– demographic breakdown: (CH, 2009)
• 17% under 14yrs
• 12% Millennials (1980 - 2003)
• 31% Generation X (1964 - 1980)
• 25% Baby Boomers (1946 - 1964)
• 15% over 65yrs
– Millennials as group too small to compensate for loss of Baby Boomers
Graph: Bundesamt für Statistik, Demografisches Porträt der
© 2009 HP Confidential
Schweiz Ausgabe 2005, pg 23

8. Generational Differences
Baby Boomers Generation X Generation Y
# connections 20 80 200+
Work style 9-5 culture work-life balance always online
Job Job for life Multiple employers “What do you offer me?”
Life event Summer of 1968 Nov/89: Berlin wall Sep/01: New York WTC
Hierarchy formal breaking down barriers flat world
dream company government, engineering banking Google
Communicate 1-1 1-n n-n
collaborate, my
Knowledge knowledge = power knowledge matters the 1st to share 'the king'
Conf calls, voice mail,
email, Skype, Chat, SMS, short emails,
tools F2F, email, high-end video XING/LinkedIn, blogs, pictures, Facebook
attention span this week today next 5 minutes
© 2009 HP Confidential

9. Comms tools
Who talks to whom?
And how?
receive Baby Boomer Gen X Gen Y
Send
Baby Boomer 1-1, F2F, high-end Email, VC, calls, company
VC, twitter (PR?) webcast, VM, newsletters,
newsletters, email, call
Gen X Call, email LinkedIn, blogs, IM, email, SMS,
mobile, conf calls, call
Presence,
VirtualRoom
Gen Y email IM, email, SMS IM, SMS, <100
word emails,
FaceBook
© 2009 HP Confidential

10. “Men and women want to do a good
job, and if they are provided the
proper environment, they will do so.”
– W. Hewlett
© 2009 HP Confidential

11. Practical Example: HP
How we did it
– Active mobile workplace policy
•Everybody has laptop, VPN into HP network
•35% of work spaces are flex desks (and % keeps growing)
•Culture is to measure on results, peer feedback
•Large porttfolio Web-based training available; any time, any place
• Voice
•OCS for peer-2-peer, internal conf calls (external soon added)
•External conference call provider
•Phones moving towards IP (Avaya, Cisco, etc.)
• Collaboration stimulated
•Everybody can create a Sharepoint site, share documents, link a (dispersed) team
•Desktop sharing tools ie VirtualRoom for everyone
•Collaborate.hp.com; etiquette, tools, ideas, best practices
•HP WaterCooler; find peers, forums, blogs, wikis
•HP HALO in most offices for high-end video meetings
© 2009 HP Confidential

12. Some Best Practices
– 3 reasons why people connect: inform, seek a response, strengthen
relationship.
– Work anyplace, anytime, using the tools that fit you best. Think: mobile
workplace (using Win7 migration as compelling event)
– shifting demographies impact organisations; total workload stays
equal with less employees. Provide tools to be more effective.
– Different Groups have different communication needs; none fits all
– Offer a palette of tools, and leave it to employees to pick what they
like. Mgmt: Lead by example.
– Your employees are bringing in the tools today anyhow. That is
unmanageable, leads to exposure & costs.
– Your sponsors are in the business. Find them. Talk to them. They
support you.
© 2009 HP Confidential

13. Conclusions
– Corporate culture changes are predictable
Provide people the tools, and they will use it on their own.
– Technology is pretty much mature, it works
Pick what you like.
– The value is there and tangible
HP as example
– HP has the portfolio & skills to make it work for you
servers, storage, networks, devices, business relevance,
consulting/deployment, support, maintenance
© 2009 HP Confidential

14. “Coming together is a beginning;
keeping together is progress; working
together is success.”
© 2009 HP Confidential

15. Thank You!
© 2009 HP Confidential