How to use russian social media in tourism
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Julia Trushina is a social media marketing consultant based in Russia who has worked with companies in Finland, Denmark, and Slovenia to implement around 70 social media projects over the past 5 years. She has a PhD in Marketing and has given presentations and trainings on using Russian social media for tourism marketing. The top social networks in Russia are VKontakte, Odnoklassniki, and YouTube. Trushina recommends that tourism companies targeting Russian travelers create useful content like lists, share posts from travelers, and engage with questions on sites like LiveJournal to promote their destinations and services.
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How to use russian social media in tourism
- 1. How to use Russian social media in tourism Julia Trushina Russian Social Media Marketing Consultant Balt tour Forum 2014 Riga, Latvia
- 2. About Julia Trushina •Social media marketing consultant •PhD in Marketing •One of the first social media marketing specialist on Russian market •Working with companies from Finland, Denmark and Slovenia • Implementation around 70 projects during 5 last years •Internet Marketing and Tourism conferences speaker
- 3. About Julia Trushina Trainings and seminars: •"Social media marketing and sales of Finnish travel services for Russian customers" (2012) •"Marketing in Russian social media for Finnish companies" (2011) • “How could the psychologist use social media effective way?" (2010) •“Personal branding in social media "(2010)
- 4. Top social networks in Russia Average daily reach © Julia Trushina, Russian Social Media Marketing Consultant TNS Web Index, users (MM) December 2013, Reach, Russia 0+, 12-64 age
- 6. Too much info in newsfeed
- 7. Useful tips: how to do
- 8. Tasty food
- 9. Plan for the day in the city
- 10. List with useful links
- 14. Target on the Travelers
- 15. Share the posts from the travelers
- 16. Make the lists with useful content
- 18. Competitions
- 20. Travel communities in Livejournal.com
- 22. Blogger posts are in Yandex
- 23. What to do in Russian social media? Create useful content Make the lists Share travelers posts Reply questions
- 24. Julia Trushina Russian Social Media Consultant http://destinationmarketing.ru/