These are ways you can execute 2-day deliveries to your customers.

1. Offer 2-day shipping
TO YOUR CUSTOMERS
A STEP-BY-STEP GUIDE

2. TWO-DAY SHIPPING WILL GIVE
YOUR BUSINESS A HUGE
COMPETITIVE ADVANTAGE.

3. You maintain
customer loyalty.

4. People will be more inclined to buy
from you because of fast delivery.

5. This can be done for your business
in 4 steps.

6. Step 1:
Weigh your options

7. You can work with Amazon FBA

8. They’ll tell you where to send products so
they can offer 2-day shipping to their
Prime customers.

9. This works great if you use Amazon services.

10. Or you can try to replicate FBA. This is where
it gets tricky.

11. Step 2:
Ask yourself these questions before you DIY.

12. What types of customers are most sensitive to
2-day shipping?

13. Where do your customers live?
Figure out your top cities.

14. What types of orders do you want to offer it?
(e.g. orders over $35, orders going to major
cities, etc.)

15. What are your top order profiles? For
example, in our analysis of our
customers...

16. ...we found the top 5 profiles account for 70%+ of
all orders. Query your orders by SKU & quantity.
Figure out the top SKU/Quantity mixes.

17. What percent margin do you want
shipping to account for? Or are you
willing to lose money on some orders to
offer 2-day shipping to every customer?

18. Look at your volume over the course
of the year and show an estimate of
growth going forward.

19. Once you’ve answered those
questions, think about how you
want to store inventory.

20. Step 3:
Negotiate with your vendors

21. Tell them you what you expect to grow
into and the time frame for it.

22. Ask your carriers about zone-skipping for
your top cities.

23. So you can start shipping those volumes
separately and get even better pricing.

24. Step 4:
Expand your network to lower
costs

25. Talk to warehouses near your
top 3 cities.

26. Have your main facility pre-pack the top 3–5
order profiles.

27. Send them to warehouses near those
cities to label and ship to your
customers.

28. Most warehouses will be okay. There’s
little work and all they’re doing is label +
ship.

29. Make sure the boxes are clearly marked. You can
get branded packaging from places like Lumi.

30. You know what to do now :)
If you have questions, ask us
on Twitter! @ShotputInc