Retargeting is a technique that allows brands to retarget potential customers who visited their website but did not convert by showing them targeted ads. It works by collecting cookies from visitor browsers to analyze their interests and display relevant ads. The goal is to identify new prospects by showing them content related to products or pages they previously viewed in order to encourage conversion. Retargeting reports in the admin level allow analysis of campaign performance.

2.  Retargeting is a technique which allows you to keep your
brand in front of the potential customers even after they left
your website. It helps to reconsider your offer when they need
it.
 The main objective of this campaign is to target the specific
visitors with specific ads with goals of convincing them to
convert as new customers.
 These campaigns work because it enables you to show these
visitor ads that have already shown the interest in your
product. It is most often used to describe the online display
ads that are shown to visitors who came to your website, but
navigated away without acting.
www.reviveadservermod.com/targeting

3. Product Information:
 The retargeting for internet business/shopping basket items
module enables you to serve the promotions just to the clients
who have recently drawn in with your image on the web.
 You can serve the promotions to any individual who has been
to your site and left or who've invested the energy perusing on
explicit item pages.
Retargeting storage type:
 Shopping based
 View based
 Based on the target type, revive adserver collects the cookies
from the visitor browser.
www.reviveadservermod.com/targeting

4.  This technique is purely based on the prior behaviour of the
consumers which means it displays the ads to a specific
people or audience by analysing their previous interests.
 The ultimate goal of retargeting is to identify the new
prospects and displaying the relevant content.
 When you look up the online behaviour, you can get to know
the data or clues about a particular person’s interest or needs.
For the retargeting rules, intent data forms the criteria
www.reviveadservermod.com/targeting

5.  Frequency capping enabled for product
 Dynamic banner which is created for retargeting campaign
with default template automatically and the user can create a
dynamic banner with their own template json key as macro to
replace the value from product json response.
 Visitor access the detailed view of the products in ecommerce
site and product gather the service receive request, they will
write the visitor interested product details like id, product
category in the visitor cookie. Ecommerce site owner
provides the product gather service; this is used to collect the
interested product browsed by user in their ecommerce
website.
 Visitor requests for the advertising via zone.
www.reviveadservermod.com/targeting

6.  If the revive adserver receives the ad request from the zone,
its verify the user browser for product cookie details.
 If the product cookie details available in the user browser,
revive adserver collects the user interested product
information from visitor cookie and it need to satisfy the
targeted limitation.
 Product request send to product gather service using the
advertiser and product id. Product gather service provides the
product information in json.
 Revive adserver update the dynamic banner json key as
macro to replace the dynamic product information and return
the banner
www.reviveadservermod.com/targeting

7.  Banner gets deliver for retargeted campaign as per the default
algorithm if the banner gets clicked that campaign banner gets
retargeted.
 It still reaches the successful conversion. Once conversion
achieved, it would deliver like the default algorithm.
 Successful conversion achieved that product or category
added to block list automatically for the week time that
encourages the other campaign banner delivery.
 Retargeting reports are available in the admin level.
www.reviveadservermod.com/targeting