The document discusses how digital technologies are shaping the future of animal health. It notes that agricultural technology has become more connected, smart, precise, software-based and data-rich. Food and agriculture startups attracted more funding in 2015 than 2014. At the same time, society demands greater food access, safety, traceability, transparency and sustainability. The emergence of digital business models is blurring digital and physical worlds. Companies are moving toward greater digital value creation through augmented products and digital ecosystems. New digital technologies in animal health focus on welfare monitoring, activity tracking, and sensor technologies.

1. Deloitte 14th Global Chemicals Think Thank
December 1st 2016
Brightlands
How will Digital Shape
the Future of Animal Health
Patrick Attallah
@patrickattallah

2. Agricultural technology has moved on from
what it used to be …
Slide # 1 DSM Digital Shaping the Future of Animal Health – Deloitte Chemicals Think Tank Dec. 1st 2016 – @patrickattallah

3. to become: connected, smart, precise,
software based and data rich.
Slide 2 DSM Digital Shaping the Future of Animal Health – Deloitte Chemicals Think Tank Dec. 1st 2016 – @patrickattallah

4. Food and agriculture technology startups attracted
$4.6 billion in funding last year, vs. $2.3 billion in 2014,
according to AgFunder
The Agriculture Tech Market Startups
Slide 3 DSM Digital Shaping the Future of Animal Health – Deloitte Chemicals Think Tank Dec. 1st 2016 – @patrickattallah

5. At the same time our
society is asking for:
Food Access
Food Safety
Traceability
Transparency
Animal Welfare
Sustainability
Avoidance of waste
Slide 4 DSM Digital Shaping the Future of Animal Health – Deloitte Chemicals Think Tank Dec. 1st 2016 – @patrickattallah

6. 40% of the world’s population will be
severely affected by climate change
Slide 5 DSM Digital Shaping the Future of Animal Health – Deloitte Chemicals Think Tank Dec. 1st 2016 – @patrickattallah

7. Social media and Food
63% of 13-32-year-olds have posted a photo of food or
drinks they or someone else was having on social media
Slide 6 DSM Digital Shaping the Future of Animal Health – Deloitte Chemicals Think Tank Dec. 1st 2016 – @patrickattallah

8. The Internet of Food?
or
The Internet of Animal Health Thing
#IoAHT
Slide 7 DSM Digital Shaping the Future of Animal Health – Deloitte Chemicals Think Tank Dec. 1st 2016 – @patrickattallah

9. Why digital is an opportunity for farmers?
Source: Smart Pig Farming and Health by by Heiner Lehr
Slide 8 DSM Digital Shaping the Future of Animal Health – Deloitte Chemicals Think Tank Dec. 1st 2016 – @patrickattallah

10. Emergence of Digital Business
Business as normal has undergone and will continue to undergo a number of disruptions
The creation of new business designs reached by blurring
digital & physical worlds
SOURCE: Gartner, 2016
Slide 9 DSM Digital Shaping the Future of Animal Health – Deloitte Chemicals Think Tank Dec. 1st 2016 – @patrickattallah

11. Companies are moving towards greater digital value creation, from
augmented products to serving digital ecosystems
Source: PWC – 2016 Global Industry 4.0 Survey
Slide 10 DSM Digital Shaping the Future of Animal Health – Deloitte Chemicals Think Tank Dec. 1st 2016 – @patrickattallah

12. By acquiring in 2014, Climate Corp., a data science company
Monsanto Has Reinvented Its Business with Farmers
Slide 11 DSM Digital Shaping the Future of Animal Health – Deloitte Chemicals Think Tank Dec. 1st 2016 – @patrickattallah

13. The Fitbit for Cow (made in Pakistan)
New technology is focusing on emerging developments in:
• welfare biomarkers (e.g. stress and metabolic diseases),
• activity-based welfare assessment (e.g. oestrus and lameness detection)
• sensors of temperature and pH (e.g. calving alert and rumen function)
Slide 12 DSM Digital Shaping the Future of Animal Health – Deloitte Chemicals Think Tank Dec. 1st 2016 – @patrickattallah

14. Feed Sensor
Cough Sensor
Activity
Sensor
Weight
Sensor
Air Quality
Sensor
Traceability
Slide 13 DSM Digital Shaping the Future of Animal Health – Deloitte Chemicals Think Tank Dec. 1st 2016 – @patrickattallah

15. Slide 14 DSM Digital Shaping the Future of Animal Health – Deloitte Chemicals Think Tank Dec. 1st 2016 – @patrickattallah

16. The Digital YolkFan™ is the first color sensor
specially developed to assess egg yolk color
objectively. It features highly sensitive LED
sensors and its own light source, meaning egg
yolk color can be measured without any light
interference.
Slide 15 DSM Digital Shaping the Future of Animal Health – Deloitte Chemicals Think Tank Dec. 1st 2016 – @patrickattallah

17. 16 https://youtu.be/XP9FgoqoKyw

18. 17
Data-Driven Business Model for Precision Livestock Farming (PLF)
Slide 17 DSM Digital Shaping the Future of Animal Health – Deloitte Chemicals Think Tank Dec. 1st 2016 – @patrickattallah
Source: Accenture

19. Project Work-streams
Technology development: The Including the development
and evaluation of new apps, sensors and related products that monitor and
measure animal health, the environment in which animals live their lives in,
and where relevant, the value chain that leads from animals through
processors to retailers and consumers.
Big data opportunities:
Application of Big Data to the IoAHT: New devices and data promise to
transform animal health services and business. Success depends upon the
development and application of new methods and models to deliver valid
and relevant evidence to decision-makers throughout the animal health
community.
The Veterinary Health Innovation Engine
(vHive) is a new partnership between the
University of Surrey and Zoetis Centre for
Digital Innovation
Slide 18 DSM Digital Shaping the Future of Animal Health – Deloitte Chemicals Think Tank Dec. 1st 2016 – @patrickattallah

20. Feed
Feed
Processor
Feed
Additive
Producer
Farm
Primary
Meet
Processor
Feed Input
Producer
Feed Input Feed Production Feed Use Food Use
Feed input safety check
Feedback meat quality
Feedback feed input quality Feedback feed quality
Animal health checks
Feed safety checks
IoT + Data Analytics = more Knowledge + Early indicators = Animal Welfare
Slide 19 DSM Digital Shaping the Future of Animal Health – Deloitte Chemicals Think Tank Dec. 1st 2016 – @patrickattallah
Source: Smart Pig Farming and Health by by Heiner Lehr

21. Short term indicator: feed intake & health indicator
 Allows detection of health problems
 Allows early treatment of minimum of animals
Long term: growth and conversion rate
 Allows detection of structural problems
 Chain feedback allows measuring efficiency of
feed and additive intake.
IoT + Data Analytics = more Knowledge + Early indicators = Animal Welfare
Happy consumer
Slide 20 DSM Digital Shaping the Future of Animal Health – Deloitte Chemicals Think Tank Dec. 1st 2016 – @patrickattallah

22. Clean Cow
Will use a combination of
IoT and data analytics to
measure methane emission.
Every day a diary cow emit some
500 liters of methane – a potent
greenhouse gas. These emissions
not only pollute the environment,
they also consume 10% of the
energy a cow could otherwise use
for milk production.
Slide 21 DSM Digital Shaping the Future of Animal Health – Deloitte Chemicals Think Tank Dec. 1st 2016 – @patrickattallah

23. 22 https://youtu.be/iW89EU_-2q4

24. Digital is leading transformation in many
industries and in ours
Chemical Industry at the beginning of the Digital journey.
Great opportunity to still differentiate.
Slide 23 DSM Digital Shaping the Future of Animal Health – Deloitte Chemicals Think Tank Dec. 1st 2016 – @patrickattallah