The perfect nurturing email has six basic parts: The Headline, Opening, Story, Segue, Call to Action and Close. Let’s break down the structure of the email, explain the purpose of each part and what you need to do to build relationships. In addition, we will cover the best practices for native storyselling on the email platform like: The psychology behind the structure of the email Who you should be targeting in your email messages How your emails should look so your clients do not see them as spam What frequency you should email to increase engagement The right length for your email How to use “your own voice” to build relationships Which platforms to use for email How to make your emails stand out from your competitors