This document provides tips for writing effective property descriptions for vacation rentals. It emphasizes using descriptive, enthusiastic language to excite potential guests about the property and location. Descriptions should be at least a few sentences and highlight amenities and nearby attractions, while maintaining honesty. Including an owner's bio helps build credibility and branding the property for a target audience can attract the right guests. Accuracy, addressing FAQs, and getting inspiration from competitors are also recommended for optimal property descriptions.
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Profiting Through Picture Perfect Listing DescriptionsShelly Moreau
An updated report – For ambitious Realtors and Agents who understand how important your message is to buyers; and the impact a good listing description delivers.
In this report, you'll discover:
- How taking advantage of a complete team of professionals increases your time to take care of what's essential as a real estate professional;
- Why good listing descriptions are essential to attracting authentic interest;
- How a unique marketing system helps you, and impresses sellers;
- How to accomplish your sales goals and write like a pro; And...
- BONUS TIPS you can implement for immediate impact on your own listing descriptions.
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An agent’s listing presentation makes a huge difference when it comes down to clients deciding which agent to list with. Of course, in addition to gaining a client, having listings is also a great way for agents to advertise and attract more clients.
Monica Or from Star Quality Hospitality Consultancy presents a Masterclass on "How to Turn around a Failing Business" - based on her model in her book "Star Quality Hospitality - The Key to a Successful Hospitality Business" - An Amazon Best Seller
Profiting Through Picture Perfect Listing DescriptionsShelly Moreau
An updated report – For ambitious Realtors and Agents who understand how important your message is to buyers; and the impact a good listing description delivers.
In this report, you'll discover:
- How taking advantage of a complete team of professionals increases your time to take care of what's essential as a real estate professional;
- Why good listing descriptions are essential to attracting authentic interest;
- How a unique marketing system helps you, and impresses sellers;
- How to accomplish your sales goals and write like a pro; And...
- BONUS TIPS you can implement for immediate impact on your own listing descriptions.
7 Steps to Winning a Listing Presentation, Every TimeDesignation Hub
An agent’s listing presentation makes a huge difference when it comes down to clients deciding which agent to list with. Of course, in addition to gaining a client, having listings is also a great way for agents to advertise and attract more clients.
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The challenge can be overcome, though. With a few basic guidelines to follow and an added twist of your own hotel’s personality, you can create homepage copy that draws in guests and makes them want more.
We’ve created a guide to great copy that resonates with your guests, creates vivid mental pictures and draws on their emotions.
Check it out!
Homepage copy: it’s easy to do, but it’s hard to do right.
Finding language that is interesting and reflects your hotel’s unique features is difficult enough. When you add in the challenge of writing about your hotel in a compelling way, without overusing adjectives or underusing punctuation, it can feel like a job more suited to a Pulitzer winner than a hotelier.
The challenge can be overcome, though. With a few basic guidelines to follow and an added twist of your own hotel’s personality, you can create homepage copy that draws in guests and makes them want more.
We’ve created a guide to great copy that resonates with your guests, creates vivid mental pictures and draws on their emotions.
Check it out!
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Finding language that is interesting and reflects your hotel’s unique features is difficult enough. When you add in the challenge of writing about your hotel in a compelling way, without overusing adjectives or underusing punctuation, it can feel like a job more suited to a Pulitzer winner than a hotelier.
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How to write amazing descriptions of your vacation rental and boost your bookings
1. How to write amazing
descriptions of your
Vacation Rental and boost
your bookings...
2. Why Property Description Matters?
Increased competition – Marketing is a whole
new battle
They convert lookers into bookers
Matter to first-time VR owners & Seasoned
owners alike
Writing it can be tricky and intimidating
3. Aim for More...
Property descriptions should be descriptive
Two-line description shows lack of effort – can be off-putting for
potential guests
Descriptions should highlight in-depth knowledge
Well written descriptions bring credibility
Get potential guests excited about their vacation
Reduce FAQ’s
Shouldn’t be too long but should be interesting:
Instead of a simple description, ‘2 bedrooms, 1 bathroom, panoramic
views, kitchen diner’, go for:
‘Let yourself be swept away by an endless view of ocean and sand as
soon as you step through the door. You can cook, or enjoy the setting
sun and create unforgettable memories’
4. Branding...
Branding helps in attracting the right target
audience
The first step to branding is to identify your
target audience
Property description should be aligned with your
branding and should attract the target audience
It should not be generic – shows lack of effort
Specialized description increases your chances
amidst competition
5. Budget Property & Honesty..
The target audience for budget segment is
larger than luxury segment
Be honest in your property descriptions
Don’t get tempted to exaggerate – can
bring you negative reviews
Add a comprehensive list of amenities
available – Ensure the property has base
essentials
Property is not only about luxurious
furnishings
Highlight nearby attractions to enhance
property’s chances
6. Owner’s bio...
Including the owner’s bio is always a good
idea
Brings accountability and credibility
Adds a personal touch
Makes your property more professional
Should be aligned with the property
Should convey the lifestyle offered by the
property
Shouldn’t be too long or irrelevant
7. Nitty-Gritty of Property Descriptions...
Accuracy:
• Grammatically-correct
• Use Spell-check
• Get them Proof-read
• Professional
FAQ’s:
• Use FAQ’s to your advantage
• Answer them in your property description
• Shows that you care
• Prevents you the hassle of answering them
again and again
Get inspired:
• Check out competitive descriptions
• Do not plagiarize
• Assess the standards
• Try matching them, or bettering them
• You can get new ideas for your description
What not to do:
• Don’t mislead your potential guests
• Don’t use all CAPS
• Don’t overuse exclamation marks
• Don’t exaggerate