This document outlines a 10 step process for developing and implementing a new service enhancement or initiative within a hospital department. It begins with identifying an area of critical service deficiency, consulting widely within the department and other services, establishing the history and need for the proposed change, formulating options, costing the proposal, identifying potential funding sources, lobbying support among managers and staff, maintaining advocacy over time, recruiting the right personnel, and showcasing the benefits once implemented. Examples are provided for initiatives proposed or implemented in a pediatric department. The overall message is to take a strategic "bird's eye view" approach and network broadly rather than working in isolation when seeking to drive service improvements.