The document provides step-by-step instructions for using the Visual Website Optimizer tool to create A/B tests of a website. It describes how to create two variations of a website by changing the headline color or main image, then install tracking code to monitor visitor numbers. Test results can be viewed in the tool's reports to determine which version of the site performs better. The goal is to optimize a website through A/B testing of different content variations.

2. Some websites…
2013 WorkWithJoeyAbad.com Going Global by Going Virtual 2

3. make you want to give
out your email address
immediately
32013 WorkWithJoeyAbad.com Going Global by Going Virtual

4. Like this one.
42013 WorkWithJoeyAbad.com Going Global by Going Virtual

5. Some don’t.
52013 WorkWithJoeyAbad.com Going Global by Going Virtual

6. Some websites
62013 WorkWithJoeyAbad.com Going Global by Going Virtual

7. make you want to
press the PLAY button
72013 WorkWithJoeyAbad.com Going Global by Going Virtual

8. Like this one.
82013 WorkWithJoeyAbad.com Going Global by Going Virtual

9. Some don’t.
92013 WorkWithJoeyAbad.com Going Global by Going Virtual

10. Some websites
102013 WorkWithJoeyAbad.com Going Global by Going Virtual

11. make you want to click
“BUY NOW!” button
112013 WorkWithJoeyAbad.com Going Global by Going Virtual

12. Like this one.
122013 WorkWithJoeyAbad.com Going Global by Going Virtual

13. Some don’t.
132013 WorkWithJoeyAbad.com Going Global by Going Virtual

14. Create different
versions of your
website
142013 WorkWithJoeyAbad.com Going Global by Going Virtual

15. to see which performs
better
152013 WorkWithJoeyAbad.com Going Global by Going Virtual

16. Go to
http://visualwebsiteopti
mizer.com
162013 WorkWithJoeyAbad.com Going Global by Going Virtual

17. 172013 WorkWithJoeyAbad.com Going Global by Going Virtual

18. Click “TRY IT FOR
FREE”
182013 WorkWithJoeyAbad.com Going Global by Going Virtual

19. Enter your details
192013 WorkWithJoeyAbad.com Going Global by Going Virtual

20. Full Name
202013 WorkWithJoeyAbad.com Going Global by Going Virtual

21. Email
212013 WorkWithJoeyAbad.com Going Global by Going Virtual

22. Password
222013 WorkWithJoeyAbad.com Going Global by Going Virtual

23. Click Create my Free
Account
232013 WorkWithJoeyAbad.com Going Global by Going Virtual

24. This page appears
242013 WorkWithJoeyAbad.com Going Global by Going Virtual

25. Click “Create Test”
252013 WorkWithJoeyAbad.com Going Global by Going Virtual

26. Or “Create Test” here
262013 WorkWithJoeyAbad.com Going Global by Going Virtual

27. Choose A/B Test
272013 WorkWithJoeyAbad.com Going Global by Going Virtual

28. Enter your website’s URL
282013 WorkWithJoeyAbad.com Going Global by Going Virtual

29. Click “Create Test”
292013 WorkWithJoeyAbad.com Going Global by Going Virtual

30. 302013 WorkWithJoeyAbad.com Going Global by Going Virtual

31. Your website will be
displayed
312013 WorkWithJoeyAbad.com Going Global by Going Virtual

32. This is your original website
322013 WorkWithJoeyAbad.com Going Global by Going Virtual

33. Also called “Control”
332013 WorkWithJoeyAbad.com Going Global by Going Virtual

34. Let us create
2 variations.
342013 WorkWithJoeyAbad.com Going Global by Going Virtual

35. Let’s us call the
first variation
“Orange Headline”
352013 WorkWithJoeyAbad.com Going Global by Going Virtual

36. Hover your mouse
over the red text
362013 WorkWithJoeyAbad.com Going Global by Going Virtual

37. Also called “Control”
372013 WorkWithJoeyAbad.com Going Global by Going Virtual

38. A blue outline will appear
382013 WorkWithJoeyAbad.com Going Global by Going Virtual

39. Click “Edit”
392013 WorkWithJoeyAbad.com Going Global by Going Virtual

40. This box will appear
402013 WorkWithJoeyAbad.com Going Global by Going Virtual

41. Highlight all texts
412013 WorkWithJoeyAbad.com Going Global by Going Virtual

42. Choose font color orange
422013 WorkWithJoeyAbad.com Going Global by Going Virtual

43. Click DONE
432013 WorkWithJoeyAbad.com Going Global by Going Virtual

44. To name this
variation, click on the
gear icon
442013 WorkWithJoeyAbad.com Going Global by Going Virtual

45. Beside Variation 1
452013 WorkWithJoeyAbad.com Going Global by Going Virtual

46. Click on the Edit pencil
icon
462013 WorkWithJoeyAbad.com Going Global by Going Virtual

47. Type “Orange Headline”
472013 WorkWithJoeyAbad.com Going Global by Going Virtual

48. Press Enter
482013 WorkWithJoeyAbad.com Going Global by Going Virtual

49. Let’s now create a
second variation
492013 WorkWithJoeyAbad.com Going Global by Going Virtual

50. Click “+Add Variation”
502013 WorkWithJoeyAbad.com Going Global by Going Virtual

51. Scroll down to
where the picture
is
512013 WorkWithJoeyAbad.com Going Global by Going Virtual

52. For example, this one
522013 WorkWithJoeyAbad.com Going Global by Going Virtual

53. Click the Change image
532013 WorkWithJoeyAbad.com Going Global by Going Virtual

54. Change Image box appears
542013 WorkWithJoeyAbad.com Going Global by Going Virtual

55. Click Browse
552013 WorkWithJoeyAbad.com Going Global by Going Virtual

56. Choose the desired file
562013 WorkWithJoeyAbad.com Going Global by Going Virtual

57. Click Open
572013 WorkWithJoeyAbad.com Going Global by Going Virtual

58. Click DONE
582013 WorkWithJoeyAbad.com Going Global by Going Virtual

59. To name this
variation, click on the
gear icon
592013 WorkWithJoeyAbad.com Going Global by Going Virtual

60. Beside Variation 2
602013 WorkWithJoeyAbad.com Going Global by Going Virtual

61. Click on the Edit pencil
icon
612013 WorkWithJoeyAbad.com Going Global by Going Virtual

62. Type “change to
researchworkfromhome”
622013 WorkWithJoeyAbad.com Going Global by Going Virtual

63. Press Enter
632013 WorkWithJoeyAbad.com Going Global by Going Virtual

64. You now have
two variations:
642013 WorkWithJoeyAbad.com Going Global by Going Virtual

65. “Orange Headline”
652013 WorkWithJoeyAbad.com Going Global by Going Virtual

66. “Change to
researchworkfromhome”
662013 WorkWithJoeyAbad.com Going Global by Going Virtual

67. Click Next Step
672013 WorkWithJoeyAbad.com Going Global by Going Virtual

68. This screen will appear
682013 WorkWithJoeyAbad.com Going Global by Going Virtual

69. Let’s track how
many visitors
692013 WorkWithJoeyAbad.com Going Global by Going Virtual

70. For example, type in
the URL
702013 WorkWithJoeyAbad.com Going Global by Going Virtual

71. Click Next
712013 WorkWithJoeyAbad.com Going Global by Going Virtual

72. Change Test Name
722013 WorkWithJoeyAbad.com Going Global by Going Virtual

73. Type in Notes
732013 WorkWithJoeyAbad.com Going Global by Going Virtual

74. Click Create Your Test
742013 WorkWithJoeyAbad.com Going Global by Going Virtual

75. This screen will appear
752013 WorkWithJoeyAbad.com Going Global by Going Virtual

76. Click
View code to be installed
762013 WorkWithJoeyAbad.com Going Global by Going Virtual

77. Scroll down to the VWO
tracking code
772013 WorkWithJoeyAbad.com Going Global by Going Virtual

78. Select ALL and press “CTRL
+ C” to copy
782013 WorkWithJoeyAbad.com Going Global by Going Virtual

79. Open another tab
792013 WorkWithJoeyAbad.com Going Global by Going Virtual

80. Go to
wordpress.com
802013 WorkWithJoeyAbad.com Going Global by Going Virtual

81. 812013 WorkWithJoeyAbad.com Going Global by Going Virtual

82. Login
822013 WorkWithJoeyAbad.com Going Global by Going Virtual

83. Click Landing Pages
832013 WorkWithJoeyAbad.com Going Global by Going Virtual

84. Select the
Sales Page
you want to track
842013 WorkWithJoeyAbad.com Going Global by Going Virtual

85. Click page to open
852013 WorkWithJoeyAbad.com Going Global by Going Virtual

86. Scroll down
862013 WorkWithJoeyAbad.com Going Global by Going Virtual

87. Until you see “Scripts”
872013 WorkWithJoeyAbad.com Going Global by Going Virtual

88. Click your mouse under
“Header Scripts”
882013 WorkWithJoeyAbad.com Going Global by Going Virtual

89. Press “Ctrl + V”
to paste the
code
892013 WorkWithJoeyAbad.com Going Global by Going Virtual

90. It will look like this
902013 WorkWithJoeyAbad.com Going Global by Going Virtual

91. Switch back to
visualwebsiteopti
mizer.com
912013 WorkWithJoeyAbad.com Going Global by Going Virtual

92. You have now
installed the code
922013 WorkWithJoeyAbad.com Going Global by Going Virtual

93. Click
“Start Test Now”
932013 WorkWithJoeyAbad.com Going Global by Going Virtual

94. You’ll see
“Running” activated
942013 WorkWithJoeyAbad.com Going Global by Going Virtual

95. To view a
summary
of the testing,
952013 WorkWithJoeyAbad.com Going Global by Going Virtual

96. Click Reports
962013 WorkWithJoeyAbad.com Going Global by Going Virtual

97. Scroll down for more details
972013 WorkWithJoeyAbad.com Going Global by Going Virtual

98. Now you know
how to optimize
your website!
982013 WorkWithJoeyAbad.com Going Global by Going Virtual

99. 992013 WorkWithJoeyAbad.com Going Global by Going Virtual
I must
say…

100. Happy Testing!

1002013 WorkWithJoeyAbad.com Going Global by Going Virtual