SlideShare a Scribd company logo
How to Use the Alphabet
to Create a Year’s Worth of
    Marketing Content
     from Ashley Acker, Ph.D.
Discover
   how to
   use the
power of…




                                     …to fill your
                                     marketing
                                     calendar
             Photo by Leo Reynolds   for the next
                                     365 days.
If content marketing is one of your strategies for
increasing your brand's awareness and driving
traffic to your website, regularly publishing
content in your area of expertise is critical.




                                     Photo by Robert S. Donovan
Do	
  YOU	
  ever	
  struggle	
  
 coming	
  up	
  with	
  ideas	
  
for	
  new	
  blogs,	
  ar8cles,	
  
  emails	
  or	
  videos	
  on	
  a	
  
         consistent	
  basis?	
  




                           Photo by megandafille
The Solution


A       An A to Z series based on
         your area of expertise.
                                       Z
  Publish 1 letter every other week
    and you’re busy for the next 52 weeks!
Photo by Daniel Y. Go
AN EXAMPLE…
Expert Status: Nutritionist
Passion: Ending childhood
obesity.
Mission: Educating parents on
how to feed their children
quickly and inexpensively with
wholesome, healthy foods.




         Photo by karimian
AN EXAMPLE…
                                 Application: A video series is
Expert Status: Nutritionist      called, “A Parent’s A to Z Guide
Passion: Ending childhood        for Ending Childhood Obesity.”
obesity.
Mission: Educating parents on
how to feed their children
quickly and inexpensively with
wholesome, healthy foods.




         Photo by karimian
AN EXAMPLE…
                                 Application: A video series is
Expert Status: Nutritionist      called, “A Parent’s A to Z Guide
Passion: Ending childhood        for Ending Childhood Obesity.”
obesity.
Mission: Educating parents on
how to feed their children
quickly and inexpensively with   A = Aerobic Activity	
  
wholesome, healthy foods.




         Photo by karimian
AN EXAMPLE…
                                 Application: A video series is
Expert Status: Nutritionist      called, “A Parent’s A to Z Guide
Passion: Ending childhood        for Ending Childhood Obesity.”
obesity.
Mission: Educating parents on
how to feed their children
quickly and inexpensively with   A = Aerobic Activity	
  
wholesome, healthy foods.
                                 B = Body Mass Index	
  




         Photo by karimian
AN EXAMPLE…
                                 Application: A video series is
Expert Status: Nutritionist      called, “A Parent’s A to Z Guide
Passion: Ending childhood        for Ending Childhood Obesity.”
obesity.
Mission: Educating parents on
how to feed their children
quickly and inexpensively with   A = Aerobic Activity	
  
wholesome, healthy foods.
                                 B = Body Mass Index	
  
                                 C = Carbohydrates	
  



         Photo by karimian
AN EXAMPLE…
                                 Application: A video series is
Expert Status: Nutritionist      called, “A Parent’s A to Z Guide
Passion: Ending childhood        for Ending Childhood Obesity.”
obesity.
Mission: Educating parents on
how to feed their children
quickly and inexpensively with   A = Aerobic Activity	
  
wholesome, healthy foods.
                                 B = Body Mass Index	
  
                                 C = Carbohydrates	
  
                                 D = Diabetes	
  
                                                 … and so on.	
  
         Photo by karimian
Use this content creation strategy to
       create any type of series or course:


               OS           PODCASTS
        VI   DE
                  AND MORE!
       BLOG                         B OOK
              S                   CHAP
                                       TER     S
Pick what comes naturally for you,
something you enjoy doing and something
you'll do consistently over time.
	
  
Always think of ways to recycle your
content into something fresh and new.


                    Repurpose your
                    26-part series into
                    an e-book, webinar,
                    or downloadable
                    product.
Want even more ideas for creating
amazing content for your business?

                             Grab Entrepreneur
                             Jungle’s weekly Wild
                             Guide, a program for
                             coaches who want to
                             grow their business
                             and leverage their
                             time, but don’t know
                             where to begin.


   http://entrepreneurjungle.com/wildguide
Connect with Entrepreneur Jungle
Online: http://EntrepreneurJungle.com
Twitter: http://twitter.com/ashleyacker
Facebook: http://facebook.com/entrepreneurjungle


              Brought to you by Ashley Acker, Ph.D.
                 Ashley helps booked solid health coaches
                 leverage their time and transition from 1:1
                 coaching to 1:Many by packaging their
                 expertise into signature products and
                 custom online courses.

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How to Use the Alphabet to Create a Year's Worth of Marketing Content

  • 1. How to Use the Alphabet to Create a Year’s Worth of Marketing Content from Ashley Acker, Ph.D.
  • 2. Discover how to use the power of… …to fill your marketing calendar Photo by Leo Reynolds for the next 365 days.
  • 3. If content marketing is one of your strategies for increasing your brand's awareness and driving traffic to your website, regularly publishing content in your area of expertise is critical. Photo by Robert S. Donovan
  • 4. Do  YOU  ever  struggle   coming  up  with  ideas   for  new  blogs,  ar8cles,   emails  or  videos  on  a   consistent  basis?   Photo by megandafille
  • 5. The Solution A An A to Z series based on your area of expertise. Z Publish 1 letter every other week and you’re busy for the next 52 weeks!
  • 7. AN EXAMPLE… Expert Status: Nutritionist Passion: Ending childhood obesity. Mission: Educating parents on how to feed their children quickly and inexpensively with wholesome, healthy foods. Photo by karimian
  • 8. AN EXAMPLE… Application: A video series is Expert Status: Nutritionist called, “A Parent’s A to Z Guide Passion: Ending childhood for Ending Childhood Obesity.” obesity. Mission: Educating parents on how to feed their children quickly and inexpensively with wholesome, healthy foods. Photo by karimian
  • 9. AN EXAMPLE… Application: A video series is Expert Status: Nutritionist called, “A Parent’s A to Z Guide Passion: Ending childhood for Ending Childhood Obesity.” obesity. Mission: Educating parents on how to feed their children quickly and inexpensively with A = Aerobic Activity   wholesome, healthy foods. Photo by karimian
  • 10. AN EXAMPLE… Application: A video series is Expert Status: Nutritionist called, “A Parent’s A to Z Guide Passion: Ending childhood for Ending Childhood Obesity.” obesity. Mission: Educating parents on how to feed their children quickly and inexpensively with A = Aerobic Activity   wholesome, healthy foods. B = Body Mass Index   Photo by karimian
  • 11. AN EXAMPLE… Application: A video series is Expert Status: Nutritionist called, “A Parent’s A to Z Guide Passion: Ending childhood for Ending Childhood Obesity.” obesity. Mission: Educating parents on how to feed their children quickly and inexpensively with A = Aerobic Activity   wholesome, healthy foods. B = Body Mass Index   C = Carbohydrates   Photo by karimian
  • 12. AN EXAMPLE… Application: A video series is Expert Status: Nutritionist called, “A Parent’s A to Z Guide Passion: Ending childhood for Ending Childhood Obesity.” obesity. Mission: Educating parents on how to feed their children quickly and inexpensively with A = Aerobic Activity   wholesome, healthy foods. B = Body Mass Index   C = Carbohydrates   D = Diabetes   … and so on.   Photo by karimian
  • 13. Use this content creation strategy to create any type of series or course: OS PODCASTS VI DE AND MORE! BLOG B OOK S CHAP TER S Pick what comes naturally for you, something you enjoy doing and something you'll do consistently over time.  
  • 14. Always think of ways to recycle your content into something fresh and new. Repurpose your 26-part series into an e-book, webinar, or downloadable product.
  • 15. Want even more ideas for creating amazing content for your business? Grab Entrepreneur Jungle’s weekly Wild Guide, a program for coaches who want to grow their business and leverage their time, but don’t know where to begin. http://entrepreneurjungle.com/wildguide
  • 16. Connect with Entrepreneur Jungle Online: http://EntrepreneurJungle.com Twitter: http://twitter.com/ashleyacker Facebook: http://facebook.com/entrepreneurjungle Brought to you by Ashley Acker, Ph.D. Ashley helps booked solid health coaches leverage their time and transition from 1:1 coaching to 1:Many by packaging their expertise into signature products and custom online courses.