The document provides guidance on using einvitations to enhance event attendance, emphasizing the importance of crafting effective invitations, personalizing them, and employing follow-up strategies. Tips include using compelling subject lines, concise and engaging language, and incorporating visuals, along with reminders and incentives for RSVPs. It also highlights the need to measure success through metrics like open rates, RSVPs, and guest feedback to improve future events.

1. How to Use eInvitations to Generate Event Attendance
Events are a great way to bring people together, but getting people to attend can
be a challenge. Traditional paper invitations can be expensive, time-consuming,
and may not reach your entire audience. This is where eInvitations come in. In
this article, we’ll discuss crafting an effective invitation, personalization,
follow-up strategies, and measuring success.
Crafting an Effective eInvitation
Crafting an effective eInvitation is crucial to generating event attendance. Here
are some tips to make your eInvitation stand out:
• Use attention-grabbing subject lines: Your subject line should be
compelling and informative. It should entice the reader to open the email
and read on.
• Keep it concise: Your eInvitation should be short and to the point,
highlighting the most important details of the event, such as the date,
time, location, and RSVP deadline.
• Use clear and engaging language: Your invitation should be written in
clear, engaging language that captures the tone and excitement of your
event.
• Include visuals: Use visuals, such as images, videos, or graphics, to make
your invitation more visually appealing and memorable.

2. Personalizing Your eInvitations to Boost Attendance
Personalizing your eInvitations can increase attendance rates by making your
guests feel valued and special. Here are some ways to personalize your
invitations:
• Use their name: Address your guests by name to make the invitation feel
more personal.
• Segment your list: Segment your guest list based on interests, location, or
previous event attendance, and tailor your invitation accordingly.
• Use personalization tokens: Some eInvitation platforms offer
personalization tokens, which allow you to insert unique information into
each invitation, such as the guest’s name, city, or previous attendance.
Follow-up Strategies to Encourage RSVPs and Attendance
• Send reminders: Send reminders a few days before the event to guests
who haven’t RSVP’d yet. This will help them remember to RSVP and
also build excitement for the event.
• Provide additional information: Provide additional information about the
event, such as parking information, dress code, or special guests, to entice
guests to attend.
• Offer incentives: Offer incentives, such as early bird discounts or special
giveaways, to encourage guests to RSVP and attend.
Measuring the Success of Your eInvitation Campaign
Measuring the success of your eInvitation campaign is essential to improving
future events. Here are some metrics to track:
• Open and click-through rates: Track the number of guests who opened
the invitation and clicked on links to your event website or registration
page.
• RSVP and attendance rates: Measure the number of guests who RSVP’d
and attended the event to determine how effective your invitation was at
generating attendance.
• Feedback and engagement: Collect feedback from guests about their
experience with the invitation and the event itself to identify areas for
improvement.

3. In conclusion, eInvitations are a cost-effective, timesaving, and environmentally
friendly way to generate event attendance. By crafting an effective invitation,
personalizing your invitations, following up with guests, and measuring success,
you can maximize attendance rates and ensure the success of your event.
Useful Links
• Tips to Host Successful Virtual Event
• Holiday Party Ideas
• Other Resources