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With thanks from Carolyn O’Hara –
Harvard Business Review (30/07/2014)
HOW TO TELL A GREAT STORY
What the experts
say:
• You won’t be heard
unless you tell a
story
• Create ‘sticky
memories’ by
attaching emotions to
events
• Everyone has the
ability to become
better story tellers
• What does your audience want you to share with them?
• What are your values?
• Settle on the ‘ultimate message’ – what illustrates this the most?
• What do you want to leave your audience with?
All my life I have loved the flavours of ‘Vintage’
I have loved simple ‘food’
I have loved ‘music’
& I have loved vintage ‘cars’
MINE YOUR OWN EXPERIENCES
FOCUS ON
FAMILY, FOOD AND FUN
DON’T MAKE YOURSELF THE HERO
BATTLE OVER
CONFIDENCE
SELF-DOUBT
HIGHLIGHT A STRUGGLE
Not everything has to be leave you here
KEEP IT SIMPLE
• Do consider your audience
• Identify a moral message that you want to impart
• Find some form of inspiration in your life to
illustrate this
• Do NOT assume that this is all beyond you
• Do NOT give yourself the feature role
• Do NOT over complicate with either data or
comparisons
PRACTICE, PRACTICE, PRACTICE
How To Tell a Great Story Aug 14

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How To Tell a Great Story Aug 14

  • 1. With thanks from Carolyn O’Hara – Harvard Business Review (30/07/2014) HOW TO TELL A GREAT STORY
  • 2. What the experts say: • You won’t be heard unless you tell a story • Create ‘sticky memories’ by attaching emotions to events • Everyone has the ability to become better story tellers
  • 3. • What does your audience want you to share with them? • What are your values? • Settle on the ‘ultimate message’ – what illustrates this the most? • What do you want to leave your audience with?
  • 4. All my life I have loved the flavours of ‘Vintage’ I have loved simple ‘food’ I have loved ‘music’ & I have loved vintage ‘cars’ MINE YOUR OWN EXPERIENCES
  • 5. FOCUS ON FAMILY, FOOD AND FUN DON’T MAKE YOURSELF THE HERO
  • 7. Not everything has to be leave you here KEEP IT SIMPLE
  • 8. • Do consider your audience • Identify a moral message that you want to impart • Find some form of inspiration in your life to illustrate this • Do NOT assume that this is all beyond you • Do NOT give yourself the feature role • Do NOT over complicate with either data or comparisons PRACTICE, PRACTICE, PRACTICE