According to a recent Return Path study, in the second half of 2011, global inbox placement rates were at a record low - 76.5 percent. In other words, nearly a quarter of all commercial emails never arrived in the inbox. Yikes!
Here is the final part of a two-part webinar series on email deliverability presented by James Thompson of Infusionsoft, Tom Sather of Return Path, and DJ Waldow of Waldow Social.
Email spoofing and phishing increased by 220% in 2021. With such high numbers, cyber-criminals are taking advantage of opportunities to spoof emails and phish for valuable information and credentials. As a result, the average cost of a data breach in 2021 was $4.24 million!
According to a recent Return Path study, in the second half of 2011, global inbox placement rates were at a record low - 76.5 percent. In other words, nearly a quarter of all commercial emails never arrived in the inbox. Yikes!
Here is part one of a two-part webinar series on email deliverability presented by James Thompson of Infusionsoft, Tom Sather of Return Path, and DJ Waldow of Waldow Social.
Check out the line recording here:
Understand how a SPAM filter works. In this interactive webinar, we follow the path of an email from your server to the recipient's inbox and explain the end-to-end trials and tribulations of an email message as it flows from your outbox to (hopefully) the recipients inbox. This webinar is more technical than our previous email marketing webinars.-
Topics Covered:
• How current enterprise email filters work
• Tips to avoid getting accidentally blocked
• Tracking an email from send to delivery with possible pitfalls along the way
Presenters: Craig Stouffer, GM | Pinpointe and Mark Feldman, Marketing VP | NetProspex
Whitepaper: Email Marketing Tips - How a SPAM Filter Works (Q & A)Pinpointe On-Demand
Whitepaper - Questions & Answers about how an Enterprise SPAM Filter Works – This accompanies our Webinar that can be viewed on demand at:
http://www.pinpointe.com/resources
How to Improve Email Deliverability Services Professionally.pptxSubhash Jain
It will give you an additional advantage.
According to an expert email deliverability consultant, the purpose of creating a subdomain is to enable domain-specific monitoring.
https://www.samyakonline.net/email-deliverability-services.php
The Complete Guide to B2B Email Marketing: Create more effective B2B email campaigns with these six steps:
By Sales Force-Pardot
Complete Guide to B2B Email Marketing will walk you through the entire process of creating effective,targeted emails — from planning and designing to sending and optimizing — in six straightforward steps:
Step 1: Authentication & Deliverability
Step 2: Template Design
Step 3: Email Content
Step 4: Testing & Optimization
Step 5: Sending Best Practices
Step 6: Tracking & Reporting
Take a Guided Tour with Pardot:
http://www2.pardot.com/interactive-guided-tour?url_called=70130000000mARf
Email campaigns are the lifeblood of most industries.docxPatricia Rountree
here are several reasons why emails may end up in the spam folder. Reasons include filters, email appliances and human error. As an email marketer, it’s crucial to follow best practices to avoid it. Email delivery to the inbox is more likely to occur when you use complete sender information, create good content, have a great subject line,
MailScan MX is a cloud-based email protection solution that can be installed with no impact to your existing mail system. The service provides high filtering accuracy, with false positive (legitimate email misclassified as spam) e-mails at less than 4/1,000,000, and KVH backs this accuracy with SLAs covering the filtering of 99.9% of SPAM.
For more details, visit www.kvh.co.jp
Mastering Email Deliverability: Strategies for Lowering Bounce RatesBiznift
The email bounce rate is a critical metric that directly impacts the performance of cold email campaigns. Understanding the types and causes of bounces, implementing effective strategies, and staying abreast of technological advancements are essential for successful bounce rate management. By implementing these straightforward techniques and strategies, you can reduce your email bounce rate, optimize your email deliverability, and improve the effectiveness of your cold email campaigns.
Visit : https://www.biznift.com/
Q&A: Your Toughest Email Infrastructure Questions AnsweredSendGrid
When SendGrid’s email experts Carly Brantz and Ken Apple answered your toughest email infrastructure questions, their conversation sparked more questions that they were unable to answer during the webinar. Later, they took the time to respond to some of them.
According to a recent Return Path study, in the second half of 2011, global inbox placement rates were at a record low - 76.5 percent. In other words, nearly a quarter of all commercial emails never arrived in the inbox. Yikes!
Here is the final part of a two-part webinar series on email deliverability presented by James Thompson of Infusionsoft, Tom Sather of Return Path, and DJ Waldow of Waldow Social.
Email spoofing and phishing increased by 220% in 2021. With such high numbers, cyber-criminals are taking advantage of opportunities to spoof emails and phish for valuable information and credentials. As a result, the average cost of a data breach in 2021 was $4.24 million!
According to a recent Return Path study, in the second half of 2011, global inbox placement rates were at a record low - 76.5 percent. In other words, nearly a quarter of all commercial emails never arrived in the inbox. Yikes!
Here is part one of a two-part webinar series on email deliverability presented by James Thompson of Infusionsoft, Tom Sather of Return Path, and DJ Waldow of Waldow Social.
Check out the line recording here:
Understand how a SPAM filter works. In this interactive webinar, we follow the path of an email from your server to the recipient's inbox and explain the end-to-end trials and tribulations of an email message as it flows from your outbox to (hopefully) the recipients inbox. This webinar is more technical than our previous email marketing webinars.-
Topics Covered:
• How current enterprise email filters work
• Tips to avoid getting accidentally blocked
• Tracking an email from send to delivery with possible pitfalls along the way
Presenters: Craig Stouffer, GM | Pinpointe and Mark Feldman, Marketing VP | NetProspex
Whitepaper: Email Marketing Tips - How a SPAM Filter Works (Q & A)Pinpointe On-Demand
Whitepaper - Questions & Answers about how an Enterprise SPAM Filter Works – This accompanies our Webinar that can be viewed on demand at:
http://www.pinpointe.com/resources
How to Improve Email Deliverability Services Professionally.pptxSubhash Jain
It will give you an additional advantage.
According to an expert email deliverability consultant, the purpose of creating a subdomain is to enable domain-specific monitoring.
https://www.samyakonline.net/email-deliverability-services.php
The Complete Guide to B2B Email Marketing: Create more effective B2B email campaigns with these six steps:
By Sales Force-Pardot
Complete Guide to B2B Email Marketing will walk you through the entire process of creating effective,targeted emails — from planning and designing to sending and optimizing — in six straightforward steps:
Step 1: Authentication & Deliverability
Step 2: Template Design
Step 3: Email Content
Step 4: Testing & Optimization
Step 5: Sending Best Practices
Step 6: Tracking & Reporting
Take a Guided Tour with Pardot:
http://www2.pardot.com/interactive-guided-tour?url_called=70130000000mARf
Email campaigns are the lifeblood of most industries.docxPatricia Rountree
here are several reasons why emails may end up in the spam folder. Reasons include filters, email appliances and human error. As an email marketer, it’s crucial to follow best practices to avoid it. Email delivery to the inbox is more likely to occur when you use complete sender information, create good content, have a great subject line,
MailScan MX is a cloud-based email protection solution that can be installed with no impact to your existing mail system. The service provides high filtering accuracy, with false positive (legitimate email misclassified as spam) e-mails at less than 4/1,000,000, and KVH backs this accuracy with SLAs covering the filtering of 99.9% of SPAM.
For more details, visit www.kvh.co.jp
Mastering Email Deliverability: Strategies for Lowering Bounce RatesBiznift
The email bounce rate is a critical metric that directly impacts the performance of cold email campaigns. Understanding the types and causes of bounces, implementing effective strategies, and staying abreast of technological advancements are essential for successful bounce rate management. By implementing these straightforward techniques and strategies, you can reduce your email bounce rate, optimize your email deliverability, and improve the effectiveness of your cold email campaigns.
Visit : https://www.biznift.com/
Q&A: Your Toughest Email Infrastructure Questions AnsweredSendGrid
When SendGrid’s email experts Carly Brantz and Ken Apple answered your toughest email infrastructure questions, their conversation sparked more questions that they were unable to answer during the webinar. Later, they took the time to respond to some of them.
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How to stop hackers from sending emails as you or your domain
1. Email spoofing:
Why you need to be concerned
What you can do to drastically reduce it
2. Email Spoofing
Is the creation of emails with a
forged sender address – typically
yours!
3. Email spoofing
SPAM and phishing
emails frequently use
“spoofed” email to
spread viruses and
steal personal
information.
4. Is your email is being spoofed?
You’ll see many returned emails
(bounced) in your inbox (or
SPAM/Junk folder) that you never
sent
5. Is your email being spoofed?
You get emails sent to yourself – that you never sent!
6. So what?
Every time an email is sent
with your domain being
spoofed – it’s another win for
the hackers!
7. What steps can you take to do your part?
• Education is vital. Share this education with others: friends, family, co-workers,
business associates, Facebook, LinkedIn, etc.
8. What steps can you take to do your part?
Beyond education, set-up as many
automated functions as possible to
pre-filter emails before you see them.
9. What steps can you take to do your part?
Sender Policy Framework
(SPF) should be carefully
configured for all your
email domains. It doesn’t
require an advanced
college degree – but it
helps to know the little
“tricks of the trade”.
10. Prevention
Reportedly, about 60% of email
domains already have SPF setup.
However, our research shows only
about half of them are configured
properly.
11. Configuring SPF
SPF allows you to
specify which
hosts are allowed,
or pre-approved to
send email on
behalf of one of
your domains
12. Improperly configured
It probably has a setting like:
v=spf1 +a +mx +ip4:(your IP address) ?all
v=spf1: Identifies this as an SPF record SPF
version 1
a Authorizes the host(s) listed in the
domain’s A record to send email
mx The MX records are tested in order
of MX priority
ip4: The IP address of your mail server.
Additional ones are spaced
?all The SPF record specifies explicitly
that nothing can be said about
validity
13. What it should be
v=spf1 +a +mx +ip4:(IP address of email server) ~all
Changing the ?all to ~all is the one little change that makes a huge
difference.
The difference between the ~ and ? is that the ~ denotes that the list is
all inclusive and no other servers are authorized to send email
For email servers that check SPF records this will dramatically reduce
the amount of bounce-backs, spoofing and forged emails sent using
your domain
14. 1. You need to take every step possible to prevent SPAM
2. Take some simple steps and realize how much better email is
3. Share this with friends – the more people who participate the more
effective this becomes
15. If you have questions, connect with us on Twitter and
ask us – we’ll help you as much as possible
@wewatch #stopspam