You've heard press releases are great for a multitude of reasons. Now learn how to release a press release yourself - or get a list of free press release distribution services as well as paid press release distribution services.
How to Release a Press Release: Distributing a News Release - are you ready to release your press release?
Here's how to release a press release: 2 Possible Scenarios
1. Press Release Ready - You have a press release written and ready for release / distribution
2. Press Release NOT Ready - You still need a press release written as well as distributed (released)
Scenario #1: Press Release Ready
You have a press release that you either Wrote yourself or you Paid someone to write it for you
Now Decide: Paid vs Free Press Release Distribution
Free Press Release Distribution - PROS
- Cheap
Paid Press Release Distribution - PROS
- Massive distribution
- Trackable Results
- Lives Forever
- Picked up by credible news sources
- No ads
Scenario #2: Press Release NOT Ready
No Press Release to Release?
3 Choices...
1. Write the Press Release yourself
2. Pay to have a Press Release written
3. Pay to have it written AND distributed
Write Press Release Yourself - Only attempt if you're a good writer and know how to write press releases
Pay to Have Someone Write Your Press Release - Use outsourcing companies such as Fiverr, oDesk or eLancer
Keep in mind: YOU GET WHAT YOU PAY FOR!
Free Press Release Distribution Sites
PRlog.org
PR.com
OnlinePRnews.com
i-Newswire.com
PR-inside.com
NOTE: Submit to more than one above to ensure your press release gets distributed
Paid Press Release Distribution Sites
PRNewswire.com
PRWeb.com
BusinessWire.com
NOTE: Only need to use 1 paid distribution service
#1 Choice for Press Release Writing AND Distribution: PRESS RELEASE MONKEY
PressReleaseMonkey.com -- your one stop press release shop
Press release professionally written and distributed for $99 w/ coupon
Go to PressReleaseMonkey.com, enter coupon code: 50OFFR6 at checkout for $50 off professional Press Release writing & distribution
2. READY FOR RELEASE?
2 Possible Scenarios:
Press
Release Ready - You have a press
release written and ready for release /
distribution
Press Release NOT Ready - You still need a
press release written as well as distributed
(released)
3. SCENARIO #1: PRESS RELEASE READY
You have a press release that you either
Wrote
yourself
OR
Paid someone to write for you
Now Decide:
Paid vs Free Distribution
4. FREE PRESS RELEASE DISTRIBUTION
PROS
CONS
Cheap
Limited
Tools
Limited
Distribution
May not include
option for Photos /
Video / HTML
Limited Life
5. PAID PRESS RELEASE DISTRIBUTION
PROS
CONS
Massive
Costs
distribution
Trackable Results
Lives Forever
Picked up by
credible news
sources
No ads
Money
6. SCENARIO #2: PRESS RELEASE NOT READY
No Press Release to Release?
3 Choices…
①
Write the Press Release yourself
②
Pay to have a Press Release written
③
Pay to have it written AND distributed
7. WRITE PRESS RELEASE YOURSELF
Only
attempt if you’re a good writer and know
how to write press releases
PROS
CONS
You know your
company best
Cheaper
More Control
Not proper format
Reads like an ad
NotSEO’d
Not Objective
Doesn’t Get Picked Up
8. PAY TO HAVE SOMEONE WRITE YOUR PRESS
RELEASE
Use
outsourcing companies such as Fiverr, oDesk
or eLancer
* Keep in mind: YOU GET WHAT YOU PAY FOR!
Use
Press Release Monkeyfor press release writing
AND distribution
PROS
- Professional
- Quick Turnaround
- Excellent Customer
Service
CONS
- Costs Money
9. FREE PRESS RELEASE DISTRIBUTION SITES
Google:
“best free press release sites”
PRlog.org
PR.com
OnlinePRnews.com
i-Newswire.com
PR-inside.com
NOTE: Submit to more than one above to
ensure your press release gets distributed
10. PAID PRESS RELEASE DISTRIBUTION SITES
Google:
“best paid press release sites”
PRNewswire.com
PRWeb.com
BusinessWire.com
NOTE: Only need to use 1 paid distribution
service
11. #1 CHOICE FOR PRESS RELEASE WRITING
AND DISTRIBUTION:
PRESS RELEASE MONKEY
PressReleaseMonkey.com
– your one stop
press release shop
Press release professionally written and
distributed for $99 w/ coupon
Go to PressReleaseMonkey.com, enter
coupon code: 50OFFRR at checkout for $50
off professional Press Release writing &
distribution
Editor's Notes
You’re looking for an eye-popping headline that grabs not just the editor’s attention but also the reader’s attention. When developing your headline, you always want to be thinking about it from the perspective of the reader. Read your headline out loud, and then ask yourself, WIIFM (what’s in it for me?), thinking about it from the readers’ viewpoint. You want to draw readers into the body of your press release with a benefit-driven and exciting headline.