A pitch is a brief presentation about a new business idea or opportunity. An effective pitch should include 9 key points: (1) describing the problem, (2) the proposed solution, (3) the target market segmentation, (4) competitors, (5) the unique value proposition, (6) distribution channels, (7) the revenue model, (8) the cost structure, and (9) introducing the founding team. Sources for learning how to create a good pitch include websites that provide guidelines and templates for pitch decks.