SlideShare a Scribd company logo
How to get sales
decisions from big
corps?
Raisin is a market place connecting
savers and banks
2
Country
platformsIndividuals Companies
Partner banks
Distribution
partners
Pan-European Scope: Presence in 6 countries,
2 more to be launched in 2019
GERMANY
Largest market2,200
Household
savings
in € bn
UK
Recently launched1,600
SPAIN
Fast growing market800
AUSTRIA
Natural extension
to Germany
300
THE NETHERLANDS
Live since Q3 2018400
FRANCE
2nd largest in Eurozone1,400
EU
Entire EU reachable
via .com platform
10.000
Italy
Live in early 20191,300
3
Some growth highlights
• ~EUR 12 bn brokered
volumes
• > 165,000 customers
• Extreme customer loyalty
(NPS: 73; > 90%
recommendation rate)
• Acquired bank license in
Germany (MHB-Bank)
• ~EUR 170 mn in funding
by Index, Ribbit, Thrive
and Paypal
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
11000
12000
Brokered volume 2014 – Q1 2019
EUR mn
A lot of partners (and a lot of sales…)
Partner
banks
What I can tell you about… Selling to Banks
~800
~300
70
Banks contacted
Banks with meetings
Cooperations closed
5 years of pitching,
onboarding takes 3
months to 2 years
6
Few buyers
Many buyers
Simple product Complex product
This is where Raisin
has expertise in
▪ Large organizations
▪ Risk committees
▪ Legal
▪ Compliance Anti Money laundering
▪ IT-Integration
▪ Operations
▪ Consumer protection rules
▪ Many stakeholders
▪ …
7
Few buyers with complex products
My learnings on B2B sales for a market place
1. Ask, listen & learn
2. Nothing can substitute a personal meeting
3. Always punch above your weight
4. Be persistent & don’t be discouraged by rejection
5. Create aligned incentives
6. Don’t be too timid to use negotiation tactics
7. Be short-term pragmatic and long-term dogmatic on customizing vs.
setting standards
8. Competence pays off
9. Understand the buyer’s organization, key players and their interest
10. Formalize and scale the sales process; discipline
8
1. Ask, listen & learn
3. Always punch above your
weight, overpromising is
necessary for a market place
7. Be short-term pragmatic and
long-term dogmatic on
customizing vs. setting
standards
Thank you!

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How to Manage and get Decisions from Big Corporates?

  • 1. How to get sales decisions from big corps?
  • 2. Raisin is a market place connecting savers and banks 2 Country platformsIndividuals Companies Partner banks Distribution partners
  • 3. Pan-European Scope: Presence in 6 countries, 2 more to be launched in 2019 GERMANY Largest market2,200 Household savings in € bn UK Recently launched1,600 SPAIN Fast growing market800 AUSTRIA Natural extension to Germany 300 THE NETHERLANDS Live since Q3 2018400 FRANCE 2nd largest in Eurozone1,400 EU Entire EU reachable via .com platform 10.000 Italy Live in early 20191,300 3
  • 4. Some growth highlights • ~EUR 12 bn brokered volumes • > 165,000 customers • Extreme customer loyalty (NPS: 73; > 90% recommendation rate) • Acquired bank license in Germany (MHB-Bank) • ~EUR 170 mn in funding by Index, Ribbit, Thrive and Paypal 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 11000 12000 Brokered volume 2014 – Q1 2019 EUR mn
  • 5. A lot of partners (and a lot of sales…) Partner banks
  • 6. What I can tell you about… Selling to Banks ~800 ~300 70 Banks contacted Banks with meetings Cooperations closed 5 years of pitching, onboarding takes 3 months to 2 years 6
  • 7. Few buyers Many buyers Simple product Complex product This is where Raisin has expertise in ▪ Large organizations ▪ Risk committees ▪ Legal ▪ Compliance Anti Money laundering ▪ IT-Integration ▪ Operations ▪ Consumer protection rules ▪ Many stakeholders ▪ … 7 Few buyers with complex products
  • 8. My learnings on B2B sales for a market place 1. Ask, listen & learn 2. Nothing can substitute a personal meeting 3. Always punch above your weight 4. Be persistent & don’t be discouraged by rejection 5. Create aligned incentives 6. Don’t be too timid to use negotiation tactics 7. Be short-term pragmatic and long-term dogmatic on customizing vs. setting standards 8. Competence pays off 9. Understand the buyer’s organization, key players and their interest 10. Formalize and scale the sales process; discipline 8
  • 9. 1. Ask, listen & learn
  • 10. 3. Always punch above your weight, overpromising is necessary for a market place
  • 11. 7. Be short-term pragmatic and long-term dogmatic on customizing vs. setting standards