Red stimulates the senses and raises blood pressure, putting the brain in a high-alert state that deteriorates productive thinking. Studies have shown that people spend more money and make less informed decisions near red light, and that sports teams and fighters wearing red perform better than those wearing other colors. Blue light has a waking effect and increases cognitive thinking, relaxing the brain. Pink has been shown to weaken human performance and aggression through its calming effects. Black attracts less attention to covered areas.

1. Redhasbeenshownto
stimulatethesensesand
raisethebloodpressure.
Itputsthebraininahigh-
alertstate,anddeteriorates
productivethinking.
Peoplewillactually
spendmoremoney
andmakelessinformed
decisionswhennearredlight.
ThThat'swhyhedonisticareas
likeLasVegasareoften
emblazonedwith
redneon.
REDSIGNIFICANTLYEFFECTS
SPORTSPERFORMANCE.
AUEFA2004studyfoundthat
teamswearingredkitshave
averagedhigherleaguepositions
thananyothercolour.
ThTheyalsofoundpenaltykick
performancedeteriorated
whenthegoalkeeperworered.
Inthe2004Olympics,redor
blueuniformswereissuedrandomlyto
competitorsacrossallmartialartsdisciplines.
Astudyshowedhow thefightersinredwon
55% ofthetime,astatisticallysignificant
increaseovertheexpected50%.
RED
OPEN
Bluelighthasawakingaffect.
Thisisthoughttobethecauseof
increasingsleepproblems,asbluelight
isemittedbyelectronicdevices,which
canmessupsleepcycles.
AlsAlso,astudywascarriedoutonthe
effectofbluelightonchildrenand
itwasfoundthattherewasa
wakinguniversaleffect,
eveninblindchildren.
Bluehasbeen
showntoincrease
cognitivethinking
andrelaxthebrain.
Humansinnately
associatethecolourwith
theseaandskies,and
thistendstohavea
natural,calmingeffect,
allowinghigher
concentration.
BLUE
BAKER
MILLER
PINK
AHawaiianbaseballteam
adoptedthistechniqueand
paintedtheirawayteam dressing
roomspink,whichthenplayed
nonchalantly.
TToday,sportsdressingroomsin
Americamustbepaintedthe
samecolourbylaw,inorderto
negatetheeffect.
PINKHASBEENTHOUGHTTOWEAKEN
HUMANPERFORMANCE.
““BakerMiller”pinkisacertainshade
thatwastestedinprisonsbyDr
AlexanderSchaussforitscalming
effects.Hefoundthatprisonerswere
unabletobeangryandwerenaturally
subduedforupto30minutes.
Ithasbeenwidelyused,andinsomeIthasbeenwidelyused,andinsome
cases,showntostopviolence
completely.
PINK
There’stheage-oldmyththatwearingblackmakeyou
appearslimmer-Thisisuntrue,howeverareascovered
withblackattractlessattention.
BLACK
©www.thegappartnership.com
HOW TO PSYCHOLOGICALLY
INFLUENCEPEOPLE
usin 4colour