Using Geographic Bid Multipliers In AdWords - Hero Conf 2014Shawn Livengood
Presentation covering how to use geographic bid modifiers in Google AdWords. Includes how-to, potential pitfalls, and best practices. Presented by Shawn Livengood at Hero Conf 2014.
Recent Books like “Outliers” and “Talent is Overrated” have described a 10,000 hour path of deliberate practice before mastery can be achieved in any field. We will spend one of those hours expanding on the 3x3 framework from last year’s Hero Conference to show how it is actually a pattern of patterns. Through the lens of the 3x3 we will segment performance for the most important object types and prioritize opportunities for various optimization techniques beyond bidding. Together we can refine of our advertising and data storytelling skills faster than our competitors and win the race to marketing mastery.
Using Geographic Bid Multipliers In AdWords - Hero Conf 2014Shawn Livengood
Presentation covering how to use geographic bid modifiers in Google AdWords. Includes how-to, potential pitfalls, and best practices. Presented by Shawn Livengood at Hero Conf 2014.
Recent Books like “Outliers” and “Talent is Overrated” have described a 10,000 hour path of deliberate practice before mastery can be achieved in any field. We will spend one of those hours expanding on the 3x3 framework from last year’s Hero Conference to show how it is actually a pattern of patterns. Through the lens of the 3x3 we will segment performance for the most important object types and prioritize opportunities for various optimization techniques beyond bidding. Together we can refine of our advertising and data storytelling skills faster than our competitors and win the race to marketing mastery.
A list of the most endangered animals in the world, from tigers to fish. This list shows you those at most wish, and what is being done to prevent their extinction.
Acclaimed reviewers of console games speak to GAME(tm) about their favourite and worst games of all time, and what they are looking forward to this season.
Most of us live in a building of some sort that we call home, but how are they actually made? This graphic shows the processes involved in building a house, and gives some tips about what to watch out for!
Everything you need to know about AlzheimersSofia M
There are new discoveries all the time in science about the brain, and the various associated diseases. This graphic gives a quick run-down about what we know so far about Alzheimers.
16 Extraordinary ways you'll travel in the futureSofia M
The future of transport and travel is predictable to a point. Here are the major innovations, and how they might affect tourists in the future. From how, to where and even why.
Some bits of tech are just inevitably going to become a part of our lives. Here are new inventions and advancements we're all likely to come into contact with, if we live long enough!
A list of the most endangered animals in the world, from tigers to fish. This list shows you those at most wish, and what is being done to prevent their extinction.
Acclaimed reviewers of console games speak to GAME(tm) about their favourite and worst games of all time, and what they are looking forward to this season.
Most of us live in a building of some sort that we call home, but how are they actually made? This graphic shows the processes involved in building a house, and gives some tips about what to watch out for!
Everything you need to know about AlzheimersSofia M
There are new discoveries all the time in science about the brain, and the various associated diseases. This graphic gives a quick run-down about what we know so far about Alzheimers.
16 Extraordinary ways you'll travel in the futureSofia M
The future of transport and travel is predictable to a point. Here are the major innovations, and how they might affect tourists in the future. From how, to where and even why.
Some bits of tech are just inevitably going to become a part of our lives. Here are new inventions and advancements we're all likely to come into contact with, if we live long enough!