“I have a great website that fetches me good leads. I also have a Facebook page that brings me enough traffic but does it bring me conversions?” This is what most hoteliers with an active Facebook page want to know.

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How to Increase Hotel Bookings through Facebook?
“I have a great website that fetches me good leads. I also have a Facebook
page that brings me enough traffic but does it bring me conversions?” This is
what most hoteliers with an active Facebook page want to know.
Everyone knows that the best way to increase traffic is through SEM ads but
then what happens after you stop paying for the ad? You’re back to square
one. Wouldn’t you want to have an easy way or rather a free way to get traffic
to your website? Here are a few tricks to increase bookings on your website,
and that too for free!
Having a good page on Facebook can go a long way in presenting customers
with a positive idea of your hotel and increasing your online presence. In the
current market scenario, hoteliers are finding incredible gains in booking
through customer loyalty programs, direct sales, branding, reputation and
social media. If you have a social media page for your hotel, then you can easily
increase hotel bookings to your website but you need to follow few rules in
order to achieve your target:
Promote great offers and deals: If you have any offers or special deals running
that you feel can benefit your customer and in a way bring you more bookings,
then make good use of it through social media. Put up a post reminding your

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potential customers to avail the relevant deals. Create teaser campaigns on
Facebook for the offers and add a sense of urgency in your communication by
lending a limited period offer angle to your posts.
Use captivating design and photos: Travelers often visit the hotel’s website
from the link given on its Facebook page to learn more about the facilities and
services offered. An eye-catching design on your Facebook page can capture
those visitors and get them to directly book on your website. Ensure you
showcase the photos of your best rooms and amenities with high-resolution
images.
“Book now” tab: Facebook has built in a very small but important feature that
could make a huge difference for your hotel: The ability to add a call-to-action
button to ads and posts. So make sure you have “book now” button on your
page so that the visitors don’t deviate from their mission.
Start interacting with your fans: Once you havea good customer base on your
social media page, make sure you interact with your fans by replying to their
comments – be it positive or negative feedback, ensure that you reply in a
polite tone. Many new visitors judge a hotel based on the user comments and
reviews only. So make sure you interact with your customers on social media
and never neglect them. Also, encourage your guests to post reviews on your
Facebook page if they have had a pleasant stay.
Rewarding loyal followers: Providing special offers to your loyal fan base could
work a great deal for you. Offer great savings to those who interact on your
posts frequently. You can also offer gift vouchers, coupons or tickets to a local
event than just restricting yourself to discounts.

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Social Media is also a strategy to diversify your communication channels to
consumers. With social media you are given an opportunity to communicate
with your customers in a more informal manner and, if you’re an independent
hotel or a small group of hotels, you can use social media to transmit a
friendlier and small-business feel to your customers.
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