The document outlines Instagram's significant growth, user engagement strategies, and effective tips for increasing followers and visibility on the platform. Key recommendations include utilizing relevant hashtags, posting at optimal times, leveraging user engagement, and maintaining high-quality visuals. Additionally, it emphasizes the importance of consistency, promoting content through ads, and cross-channel marketing.

3. 400 million stories
posted daily
instagram Following …
5751 posts 283m followers 229 following
Instagram
Discovering and telling stories from around the world.
Founded in 2010 by @kevin and @mikeyk.
500 million daily
active Instagram
users
More than 50 billion
photos shared to date
More than 100 million
photos uploaded daily
User base growth of more
than 300% YoY

4. Home of 25 million+
businesses
Close to 7 billion dollars
revenue generated
through Instagram mobile
Home for more than 2
million advertisers
More than 50 billion
photos shared to date
instagram Following …
5751 posts 283m followers 229 following
Instagram
Discovering and telling stories from around the world.
Founded in 2010 by @kevin and @mikeyk.

5. Home of 25 million+
businesses
Close to 7 billion dollars
revenue generated
through Instagram mobile
Home for more than 2
million advertisers
More than 50 billion
photos shared to date
instagram Following …
5751 posts 283m followers 229 following
Instagram
Discovering and telling stories from around the world.
Founded in 2010 by @kevin and @mikeyk.

6. Home of 25 million+
businesses
Close to 7 billion dollars
revenue generated
through Instagram mobile
Home for more than 2
million advertisers
More than 50 billion
photos shared to date

7. totallyrealperson
#Tip1: Take advantage of your bio
Have a clear, concise and
compelling bio
Have a link to your website, or clear
contact details
totallyrealperson
57 posts 20k followers 3500 following
Billy Batson
Famous YouTuber by day, Rockstar by night.
For business enquiries: totallyrealwebsite.com
POSTS TAGGED

8. totallyrealperson
#Tip1: Take advantage of your bio
Have a clear, concise and
compelling bio
Have a link to your website, or clear
contact details
totallyrealperson
57 posts 20k followers 3500 following
Billy Batson
Famous YouTuber by day, Rockstar by night.
For business enquiries: totallyrealwebsite.com
POSTS TAGGED
You’ll have to make sure that your
landing page is mobile optimized
since most Instagram users are on
mobile

9. totallyrealperson
#Tip2: Use relevant hashtags for
your content
Using hashtags helps users find
your content
Do the appropriate amount of
research to find hashtags that
describe your brand, and are also
being searched on Instagram

10. totallyrealperson
#Tip2: Use relevant hashtags for
your content
Using hashtags helps users find
your content
Do the appropriate amount of
research to find hashtags that
describe your brand, and are also
being searched on Instagram
Using the popular tags on your photos or
videos might get you some immediate
engagement and followers, but may not
help with your future goals like: long
term engagement, new interested
followers and sales

11. totallyrealperson
#Tip3: Post your content at the
right time
According to a survey conducted
by Scout Social, the best time to
post is between 2 to 3 PM and the
best day to post is a Thursday

12. totallyrealperson
#Tip3: Post your content at the
right time
According to a survey conducted
by Scout Social, the best time to
post is between 2 to 3 PM and the
best day to post is a Thursday
You could also gain insight from
Instagram Analytics for Business
accounts for free

14. totallyrealperson
#Tip4: Steal followers from your
competitors
The easiest way to do this, is to
interact with your competitor’s
followers. You could:
Follow a user, like or comment on
their photos
The more you engage with
people, the more you stand to
gain from them

15. totallyrealperson
#Tip4: Steal followers from your
competitors
The easiest way to do this, is to
interact with your competitor’s
followers. You could:
Follow a user, like or comment on
their photos
The more you engage with
people, the more you stand to
gain from them
Doing this will help you gain more
followers, while increasing repeat
engagement by the users

16. totallyrealperson
#Tip5: Pay for sponsored posts
and product reviews
Find an influencer who satisfies
these two requirements: 1) A large
following (20k to 200k)
2) An email address in the profile
Connect with them (through
direct messages or email), and ask
them for sponsored post pricing
This will help expose your brand
to a larger audience and helps
build credibility

17. totallyrealperson
If the influencer has a email address in
their profile, they’re open to sponsored
posts or a shoutout
#Tip5: Pay for sponsored posts
and product reviews
Find an influencer who satisfies
these two requirements: 1) A large
following (20k to 200k)
2) An email address in the profile
Connect with them (through
direct messages or email), and ask
them for sponsored post pricing
This will help expose your brand
to a larger audience and helps
build credibility

18. totallyrealperson
#Tip6: Use geotags for easier
discoverability
Tag your images, videos or stories
by tagging the location, city or
venue where it was posted from
Locations also have their own
feed and stories which you can
contribute to

19. totallyrealperson
This can be of great use to local
businesses as it’ll attract potential
customers from nearby
#Tip6: Use geotags for easier
discoverability
Tag your images, videos or stories
by tagging the location, city or
venue where it was posted from
Locations also have their own
feed and stories which you can
contribute to

21. totallyrealperson
#Tip7: Use Instagram stories to
attract followers and grow your
userbase
It could be used to:
1) Show footage from office
events
2) Post news relevant to your
industry
3) Show off your products
4) Promote a company event
5) Endorse your company’s blog
posts
6) Mention other companies that
work with, or follow you

22. totallyrealperson
#Tip7: Use Instagram stories to
attract followers and grow your
userbase
It could be used to:
1) Show footage from office
events
2) Post news relevant to your
industry
3) Show off your products
4) Promote a company event
5) Endorse your company’s blog
posts
6) Mention other companies that
work with, or follow you
Try to keep in mind what your followers
would be interested in seeing. Your
stories could teach or promote
something to your userbase

23. totallyrealperson
#Tip8: Highlight important stories
Highlights serve as the easiest
way to create a first impression
for a potential follower
Highlights can be used to:
Tease what your content is about,
create a trailer for what your
brand offers, promote your
products

24. totallyrealperson
#Tip8: Highlight important stories
Highlights serve as the easiest
way to create a first impression
for a potential follower
Highlights can be used to:
Tease what your content is about,
create a trailer for what your
brand offers, promote your
products
Since stories have only a 24 hour life
span, highlights can be used to give them
a second wind

25. totallyrealperson
#Tip9: Ask for followers
Sometimes people need a little
push before they can follow you
on Instagram, even if they enjoy
your content.
You can ask users to become your
followers in the caption, the
comment section or even work it
into your content

26. totallyrealperson
#Tip9: Ask for followers
Sometimes people need a little
push before they can follow you
on Instagram, even if they enjoy
your content.
You can ask users to become your
followers in the caption, the
comment section or even work it
into your content
This is very similar to how YouTubers
ask their viewers to subscribe to their
channels at the end of videos

28. totallyrealperson
#Tip10: Take on latest trends to
get more followers
Align your content to cater to
trending topics or hashtags to
improve engagement and
discoverability

29. totallyrealperson
#Tip10: Take on latest trends to
get more followers
Align your content to cater to
trending topics or hashtags to
improve engagement and
discoverability
Join the discussion in a relevant
manner, keeping in mind whether
your audience will interact it or not

30. totallyrealperson
#Tip11: Run contests and
giveaways
These can help increase reach and
exposure, since most followers
would tag their friends to let them
know about it

31. totallyrealperson
Each tag can bring you a new
audience member who could be a
potential follower
#Tip11: Run contests and
giveaways
These can help increase reach and
exposure, since most followers
would tag their friends to let them
know about it

32. totallyrealperson
#Tip12: Stay consistent with your
posts
Having a consistent pace and a
theme for your posts can have a
huge impact to convert visitors to
followers
This method involves less effort
with a faster production of
Instagram content

33. totallyrealperson
Set a theme on Instagram by
maintaining consistency in your
personality, filters, colors and layout
#Tip12: Stay consistent with your
posts
Having a consistent pace and a
theme for your posts can have a
huge impact to convert visitors to
followers
This method involves less effort
with a faster production of
Instagram content

35. totallyrealperson
#Tip13: Keep track of your
Instagram following
You can analyze the growth of
your channel with tools like Social
Blade that can tell you how many
followers you’ve lost over time
and how engaged they are
You can use data gathered from
here and from the Instagram
business account to diagnose
where you’re faltering

36. totallyrealperson
You could also look for patterns in posts
that received the most amount of
engagement and try replicating it in
future content
#Tip13: Keep track of your
Instagram following
You can analyze the growth of
your channel with tools like Social
Blade that can tell you how many
followers you’ve lost over time
and how engaged they are
You can use data gathered from
here and from the Instagram
business account to diagnose
where you’re faltering

37. totallyrealperson
#Tip14: Use Instagram ads
Instagram ads give you complete
control over advertisements, how
they appear and who sees them
You could run:
Photo Ads
Video Ads
Carousel Ads
Slideshow Ads
Stories Ads

38. totallyrealperson
#Tip14: Use Instagram ads
Instagram ads give you complete
control over advertisements, how
they appear and who sees them
You could run:
Photo Ads
Video Ads
Carousel Ads
Slideshow Ads
Stories Ads
It has advantages like:
• Scalable pricing
• Self-serve and instant
• Robust reporting
• Highly refined audience
targeting

39. totallyrealperson
#Tip15: Create visually attractive
and eye-catching advertisements
Here are somethings you need to
keep in mind when creating ads:
1) Use images that are natural and
seem native to the platform
2) Minimize the amount of text in
your ad
3) Ensure your caption relates to
the image and resonates with
your audience
4) Use hashtags to show your ads
to your target audience, but a
wider relevant audience

40. totallyrealperson
#Tip15: Create visually attractive
and eye-catching advertisements
Here are somethings you need to
keep in mind when creating ads:
1) Use images that are natural and
seem native to the platform
2) Minimize the amount of text in
your ad
3) Ensure your caption relates to
the image and resonates with
your audience
4) Use hashtags to show your ads
to your target audience, but a
wider relevant audience
Instagram Ads will help showcase
your product, service, or brand in a
way that’s memorable and unique

42. totallyrealperson
#Tip16: Take advantage of
Instagram tools
You can use scheduling tools like
Later, Hootsuite and Buffer
It can be used to plan your feed,
track your analytics, scheduling
and auto-publishing your posts,
and a lot more.

43. totallyrealperson
These tools place an emphasis on
automation, enabling you to
automatically post images or videos
at a scheduled time
#Tip16: Take advantage of
Instagram tools
You can use scheduling tools like
Later, Hootsuite and Buffer
It can be used to plan your feed,
track your analytics, scheduling
and auto-publishing your posts,
and a lot more.

44. totallyrealperson
#Tip17: Develop your own
signature style
Set-up a style and content
theme so that you’re able to
stand out among the various
competitors in your field

45. totallyrealperson
#Tip17: Develop your own
signature style
Set-up a style and content
theme so that you’re able to
stand out among the various
competitors in your field
A new interesting style might just be
the thing that could make you the
next viral craze!

46. totallyrealperson
#Tip18: Use user engagement to
your advantage
User generated content (UGC)
shows off your brand to be
authentic and improves your
relationship with your followers
Doing this also brings in a lot of
engagement from your followers

47. totallyrealperson
You could set up your own unique
hashtag and ask your users to post
images or videos relating to that,
which you can post in your brand’s
account
#Tip18: Use user engagement to
your advantage
User generated content (UGC)
shows off your brand to be
authentic and improves your
relationship with your followers
Doing this also brings in a lot of
engagement from your followers

49. totallyrealperson
#Tip19: Use high quality images
and videos
Images must be of high quality,
authentic and original
Video content needs to be fun
and informational without causing
the user to lose interest

50. totallyrealperson
Never use stock images on Instagram as
they can detract from the personal
connection you want to create with the
users.
Videos must be concise, of high quality
and informational enough, while holding
on the user’s attention
#Tip19: Use high quality images
and videos
Images must be of high quality,
authentic and original
Video content needs to be fun
and informational without causing
the user to lose interest

51. totallyrealperson
#Tip20: Promote your Instagram
page on other social media
channels
This will drive users to your
Instagram page, and encourage
them to follow it

52. totallyrealperson
You can also promote your page offline
with print ads and during other relevant
events
#Tip20: Promote your Instagram
page on other social media
channels
This will drive users to your
Instagram page, and encourage
them to follow it

53. totallyrealperson
You can also promote your page offline
with print ads and during other relevant
events
#Tip20: Promote your Instagram
page on other social media
channels
This will drive users to your
Instagram page, and encourage
them to follow it