The document outlines a social media marketing proposal aimed at enhancing the online presence of a client, focusing on Facebook marketing strategies. It details various services, including optimizing news feeds, managing community engagement, and advertising metrics to increase conversions and brand visibility. The proposal includes project objectives, timelines, investment packages, and a contract overview for collaboration.

1. Social Media
Marketing Proposal
Project Proposal: Proposal Name
Client: Client Name
Submitted by: User Assigned

2. Cover Letter for
Social Media Marketing Proposal
2
DEAR (CLIENT_NAME),
Thanks for reaching to us for the Facebook marketing campaign required by your firm
(client_name). We understand to thrive highly competitive market, (Client_name) needs an
attractive online campaign. The visitors can get more insights about (client_name) offerings
and buy them.
We are offering modern solution with combination of web marketing, email and digital
marketing techniques that will assure your landing/home page with quality traffic and
increased Facebook marketing audience leads.
Our team of highly innovative professional promise to deliver you with instant results in such
extremely competitive market.. We help you in –
• Increasing your social media presence
• Promoting your engaging content at all major digital websites
Our firm (company_name) has reputation of satisfying client across the globe. We believe in
going beyond client’s expectation by optimum utilization of our website ranking strategies.
Feel free to contact in case of any issue in context of improving the visibility of your home or
landing page, we look forward to get positive response from you soon.
Sincerely,
(Company_name)

3. Table of
Contents
3
YOUR INVESTMENT
NEXT STEPS...
CONTRACT
• Managing Pages and Conversion
• Optimizing News Feed
• Advertising Key Metrics
• Timeframe
SCOPE OF SERVICES
COMPANY OVERVIEW
• About Us
• Our Team
OUR PAST EXPERIENCE
• Client Testimonials
• Case Study
PROJECT OVERVIEW
• Project Context
• Project Objectives

4. 4
TABLE OF
CONTENTS
1PROJECT OVERVIEW
• Project Context
• Project Objectives

5. 5
Project Context for
Social Media Marketing Proposal
We have identified that your firm(client_name)
is facing issue mentioned below :
Effective digital marketing campaign
Increase engagement and influence in
social media communities
Increase the number leads into conversions
Increase the social media presence

6. Project Objectives for Social Media Marketing Proposal
6
OPTIMIZING NEWS FEED
We will optimize your news feed in order to improve conversions
MANAGING PAGES & CONVERSION
We will focus on growing your community by posting compelling content and engaging conversations
ADVERTISING KEY METRICS
We will track, monitor the performance of social media platform accounts, campaigns and lead nurturing.
An effective digital marketing campaign requires well thought campaign objectives, careful campaign objectives, expertise in
social media, advanced and compelling content, research skills, campaign implementation and tracking procedures. So the
objectives for the goal achievement are:

7. 7
TABLE OF
CONTENTS
2SCOPE OF SERVICES
• Managing Pages and Conversion
• Optimizing News Feed
• Advertising Key Metrics
• Timeframe

8. 8
Managing Pages
and Conversion
Communicating your brand visibility catering to customer needs & supporting customer issues. Four activities
are mentioned below:
Management of community and content
Presenting positive brand image in the community
through compelling content at regular basis
Managing brand experts
Managing positive feedback from the people following the
brand by managing Facebook style and brand development
Fast response and engagement
Giving quick responses to customer for their
fruitful engagement
Measuring insights and interactions
Analyze the community conversations and identifying the
motivational factors for their engagement

9. 9
Optimizing
News Feed
We have analyzed that your brand’s posts do not appear on the user’s News feed automatically who are following you. So we
will adopt the strategy of the News feed optimization so that more posts will be liked and shared and ultimately leads to
improved conversions.
Activities associated with this strategy:
Performance of Posts
High priority to posts with more likes, shares and comments
Content Interaction
Regularly interacting with users with compelling content
Recency
High priority to the content that is trending at current scenario

10. 10
Advertising
Key Metrics
Assessing overall Facebook advertising performance on various metrics mentioned below:
Facebook offers a wide range of campaign tracking mechanisms that help in improving ad performance as it is crucial to get
understanding that how audience is reacting to a particular ad.
Cost per click - total cost per number of clicks
Cost per impression - total cost per number of impressions
Cost per app install - total cost per number of adds installed
Ad engagement rate – number individuals who liked, commented or shared
Click through tare – number of clicks per number of impressions
Cost per page like – total cost per number of pages liked
Pages likes - number of pages liked per number of impressions

11. Timeframe for
Social Media Marketing Proposal
11
STAGES DURATION IN WEEK
Research and Development 4 weeks
Campaign Creation 6 weeks
Campaign Launch 2 weeks
Monitoring, Analytics and Adjustments Ongoing

12. 12
TABLE OF
CONTENTS
3YOUR INVESTMENT

13. Your Investment for
Social Media Marketing Proposal
13
PACKAGES BASIC PRO ADVANCED
Purpose Ideal for Startup Ideal for growing business Ideal for enterprise business
Description
• Custom tab builder
• Facebook cover designer
• Unlimited schedules posts
• Post suggestions
• 1 Facebook fan page per
account
• 3 Team members
• All Basic features
• Mobile app
• Premium phone and email support
• Facebook ads tools
• 6 Facebook fan page per
account
• 5 Team members
• All Pro features
• Premium templates
• Premium apps
• Facebook ads training
• 12 Facebook fan page per
account
• 8 Team members
Price $150 per month $350 per month $500 per month

14. 14
TABLE OF
CONTENTS
4COMPANY OWERVIEW
• About Us
• Our Team

15. 15
About Us for
Social Media Marketing Proposal
WHO WE ARE
Founded in 2006, we have necessary expertise to provide and implement
digital marketing strategy and online applications for customer engagement
We offer cathartic growth through digital excellenceVISION -
Growth of customer by digital disruptionMISSION -
CORE VALUES -
Digital
Excellence
Trusted
Partner

16. Our Team (1/2)
16
Digital Solutions
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KATHERINE REYNOLDS
Marketing Director
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MARQUIS SALAZAR
Technology Director
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MORGAN RYAN

17. 17
Our Team (2/2)
Technology Director
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DEXTER MURPHY
Ecommerce Solutions
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ANIYAH PETERS

18. 18
TABLE OF
CONTENTS
5OUR PAST EXPERIENCE
• Client Testimonials
• Case Study

19. 19
Client Testimonials (1/2)
Lewis Spencer
DESIGNATION
Company Name
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Rowan Hooper
DESIGNATION
Company Name
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.

20. 20
Client Testimonials (2/2)
ISSABELLA OWEN
DESIGNATION
Company Name
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BEN WATTS
DESIGNATION
Company Name
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DEXTER TURNER
DESIGNATION
Company Name
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21. 21
Case Study for
Social Media Marketing Proposal
Our Client (client_name) started their online business of wedding planning and were with no client
base. They designed the website but were not aware about how to get the traffic on the website.
We proposed our client with the solution to the issue they were facing. We
knew that our client was into organizing lower budget weddings so we
begin our process by performing research on the industry magazines,
popular wedding websites. We got the insight that their target audience
were young couples so we created Facebook ads offering free download
of wedding checklist.
Solution -
Results -
In initial first week, our client got 5 qualified enquiries
At 9 week, enquiries increased 12 per week

22. 22
TABLE OF
CONTENTS
6Contract

23. 23
Contract for
Social Media Marketing Proposal
• All efforts to preserve confidentiality of information
Confidentiality
• We agree to put our best efforts in return we
expect your cooperation in providing needed
information regarding to website
Mutual Cooperation
• Fifty percent of initial fees at the point of contract signing and
it will act as deposit
• Remaining 50% has to be submitted after project completion
Terms of Payment
• 3 week opportunity to review our week and provide feedback
• Not liable to the firm and third party for damages
Services Rendered
• Right modify, reject, cancel or stop at any
point processes but are imbibed to
reimburse us all costs and expenses
Plans Cancellation
Terms and Termination
• This agreement should commence from (date) and shall continue till
termination by either party by not less than 60 days notice given in writing.

24. 24
TABLE OF
CONTENTS
7Next Steps...

25. 25
Next Steps for
Social Media Marketing Proposal
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be
fair, transparent and easily understandable at the beginning in order to lay a solid foundation for better work relationship.
We firmly believe in clarifying things and sorting out the issues in order to find the most suitable way to work together.
Signature
Proposed Lead
{ user_assigned }, { user_title }
Signature
Default Contact
{ client_contact_first }, { client_contact_last }
{ client_name }
Discuss the desired changes
Accept the proposal
Sign and finalize the proposal
Submit an initial payment of 50% of total fee of project
Once we get the notification of your proposal acceptance,
we will send you the separate copy of the signed contract
for your record
Feel free to contact
Add text here
Add text here

26. 26
Contact US
Social Media Marketing Proposal
# street number,city state
Address
123456789
Contact Number
emailaddress123@gmail.com
Email Address

27. Additional
Slides
27

28. About Us
Social Media Marketing Proposal
28
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Target Audience
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Premium Services
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Value Clients

29. Our Mission
Social Media Marketing Proposal
29
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Vision
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Mission
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Goal

30. 30
90
Days
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60
Days
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30
Days
30 60 90 Days Plan
Social Media Marketing Proposal

31. 31
START FINISH
Timeline
Social Media Marketing Proposal
2016
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2017
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2018
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2019
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32. 32
Roadmap for Process Flow
Social Media Marketing Proposal
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