At Jira Service Desk Day 2018 in San Francisco, our own Senior Atlassian Apps Manager Kate Pawlak showed some advanced possibilities of customising Jira Service Desk on each step of the customer journey – from the Help Center homepage, through request forms, up to submitting feedback upon successful ticket resolution. She presented the solutions being used by over 2,700 teams around the world (including Airbnb, Airbus, Apple, Cisco or Spotify) to ensure their customers excellent user experience.