This document provides guidance on posting status updates on LinkedIn to position oneself as a thought leader. It recommends sharing third-party content at least twice a week by writing 2-3 sentence summaries with a shortened link. The content should highlight important ideas and build trust in one's personal brand and employer while generating leads. Key steps include finding relevant articles, writing concise updates, and posting via LinkedIn or social media management platforms during optimal times.

1. Posting LinkedIn Status
Updates to position yourself
as a thought-leader
A How-to guide…

2. Why share Content / post Updates?
 Build perception of you as being a thought-leader in your
field & subject-matter-expert
 Build trust in your personal brand & your employer’s
 Generate demand for you and & what your employer
sells
 Generate leads to feed into your sales pipeline & convert
into new revenue

3. Content-sharing is the 4th step in Social
Selling…
Request
meeting
Share
content
Connect
Find
prospects
Optimize
Profile

4. Re-purposing content…
 Use 3rd-party articles from reputable sites, eg.:
 Forbes
 Harvard Business Review
 Magazine titles specific to C-Level Exec readers – eg.
CIO/CHRO/CMO magazine, etc.
 Publishers that are highly-regarded within their industry

5. How to find good 3rd-party content…
 Use boolean search techniques in Google:
 Use “quotes” to find the exact keywords for a topic –
Or use (brackets) to search for a wider range of topics that
contain the keywords – (internet of things)

6. The other criteria you need in Google
when searching…

7. Set-up Google Alerts to do the work…
 Sign into your
Google account
 Go to this link:
https://www.google.
com/alerts
 Enter keywords,
and set other
criteria

8. Review your Google results…
 Look through results
for relevant articles
 If nothing found by
end of page 5, use
different keywords
and/or boolean
operators
 Do not use: Any
article that requires a
subscription; PR
releases

9. How to write a Status Update…
 Status Update writing guidelines:
Maximum 2-3 sentences
Max 15 words per sentence
Delete any unnecessary words
Highlight the most important thing that you read about in the
article
Shorten the link to the article via a url management app –
eg. Bitly.com (https://bitly.com/):
For the ability to measure your online engagement
For aesthetics

10. How to post on your content…
 Either directly on
LinkedIn, or
 ..via a social media
management platform –
eg. Hootsuite, Buffer, etc.

11. When to post your LinkedIn content…

12. Rinse and Repeat…
 How often should posting be done?
Minimum 2 X per week
Ideally – 3 X per week
If you have the time – 4-5 X per week

13. Any questions? Just ask…
 eMail: brent@b2bdigital.com.au
 Phone: +61 400 169 848
 LinkedIn: https://au.linkedin.com/in/brentmwalters
 Twitter: @brent_walters
 Office: Melbourne, Australia