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How To Get A Job In PR - LCC Lecture
- 2. HOW TO GET A JOB IN PR • Skills • CVs • Job applications • Interviews • Networking • Surviving the first 12 months
- 13. CV EDUCATION
- 16. John Doe 123 Smithson Street, London, E1 6JK johndoe@gmail.com 07755 5550555 www.johndoe.com @JDoe1982 EDUCATION 2014 University of the Arts, BA Public Relations, 2:1 2010 St Mary’s College, A Levels, French (A), English (A), History (B) 2008 Kingsland High School, 10 GCSEs including English (A*), Maths (C) EMPLOYMENT Jan 2014 – Present Fun PR Firm, Intern • Collating media coverage • Use of Gorkana database to manage media lists • Supporting the consumer PR team on client accounts which include Lucozade, Durex, Red Bull, Aunt Bessie and Cadbury • Preparing presentations for new business pitches • Competitor client research • Drafting press releases Jun – Sept 2013 Really Great PR Company, Intern • Calling journalists for story sell-ins • Administrative support for the corporate PR team • Compiling press clippings • Social media research • Researching b2b media for story hooks August 2010 BPP Events, Waitress (summer job) ADDITIONAL INFORMATION Languages: Fluent in French Sports: Captain of university hockey team Art: Particular interest in modern art and the work of Tracey Emin Charity: Ran a marathon for the MS society raising £2,500. Volunteer at a soup kitchen
- 17. CV TWO PAGES
- 18. CV PROOF READ
- 25. JOB APPLICATIONS - W hich role you’ve applied for - W hy you’re a good candidate for the role - W hy you want to work there
- 28. JOB APPLICATIONS Creative PR application – Laura Tosney Another creative PR application – Graeme Anthony
- 31. INTERVIEWS USE THE ADVERT/ JOB DESCRIPTION
- 33. INTERVIEWS BEING NERVOUS IS OKAY (INVEST IN ANTI-BAC HAND GEL)
- 43. NETWORKING PEOPLE LOVE TO TALK ABOUT THEMSELVES
- 46. NETWORKING PERSONAL CONTACTS ARE MUCH MORE LIKELY TO READ YOUR JOB APPLICATION
- 47. SURVIVING THE FIRST 12 MONTHS BE SOMEONE OTHER PEOPLE WANT TO WORK WITH
- 48. SURVIVING THE FIRST 12 MONTHS BE ON TIME
- 49. SURVIVING THE FIRST 12 MONTHS HAVE GOOD GRACE
- 50. SURVIVING THE FIRST 12 MONTHS DO MORE THAN IS ASKED OF YOU
- 51. SURVIVING THE FIRST 12 MONTHS BE HUMBLE…
- 52. SURVIVING THE FIRST 12 MONTHS …AND BE AMBITIOUS
- 53. SURVIVING THE FIRST 12 MONTHS VOLUNTEER
- 54. SURVIVING THE FIRST 12 MONTHS ASK QUESTIONS
- 55. SURVIVING THE FIRST 12 MONTHS BE BRAVE!
- 56. SURVIVING THE FIRST 12 MONTHS LEARN…
- 57. SURVIVING THE FIRST 12 MONTHS …AND TEACH
- 58. SURVIVING THE FIRST 12 MONTHS YOU DON’T HAVE TO STAY THERE FOREVER
Editor's Notes
- Blogs, opinion pieces, good CV and cover letter – first piece of wriiting an employer will see. Avoid txt spk – even on social networks (Twitter possible exception).
- Broad range of media – broadsheets TV AND RADIO, tabloids, online. Particular interest, tech magazinesie tech – who are the tech correspodants
- You need to be able to use it for yourself before your employer/clientsAvoid – comments about drunkeness, sex, racism, drugs! – examples, Justine Sacco & alumni who wrote about smoking a joint. If you wouldn’t want your mum or your employer to read it, don’t write it. Lock down your Facebook account
- Deliver to deadline. Don’t wait until the deadline!
- Prioritise. If you need help ask for help.
- Employers are not looking for junior staff to be leaders, they are looking for team players
- If you cock up, take responsibility
- Do the rubbish jobs with a smile on your face
- No one cares about the individual classes/modules you took at univeristy – put relevant info in a cover letterA levels & degree grade – if you don’t put grades they will assume you’ve flunkedGCSEs – 10 GCSEs including…International students – you need to make it clear what your qualifications are the equivalent of
- Always most recent firstWhen, where, whatBullet pointsGIVE EXAMPLES
- Languages, sports, music, arts, science, reading, writing, volunteering, any published worksSocialising = going to the pub
- Where, when, whatNOT ‘honest, reliable, works well in a team’ etc