How to gain a compeitive advantage with content marketing
•
0 likes•295 views
Whether your're playing a game or doing your job, gaining and edge on your competition is a HUGE advantage. Since most companies have a content marketing strategy, separating yourself fro the pack is even more valuable. Searching for ways to stand out in a crowd can be tough. But if you loo at the right stats and trends, you can find an advantage that takes your content marketing to the next level.
Report
Share
Report
Share
Download to read offline
Recommended
Have you got mustard? A Bible Study Guide for Growing Faith Slides
These are facilitator slides to for leading Bible Study groups using "Have You Got Mustard? A Study Guide for Growing Faith." Instructions for getting the study guide are in slideshow.
Study Guide Description: A Bible study program based on the parables related to growing faith from a small mustard seed into something larger and stronger. Mustard is an acronym that represents the seven actions each person should take to increase their personal faith. The seven actions are: move, unite, seek, trust, act, repeat, and deploy. For each action, weekly study programs containing five scriptures are presented. At the end of the program, readers are given a planning form to decide what they should do next.
China: kicking the can down the road
As the Chinese authorities inject a fresh $1trn in new credit in the first quarter of 2016, Economist Marcus Wright examines this latest development and what it means for China and the world economy.
Updated! -- #AIIM16 keynote -- Why the H**** Should You Care About Informatio...
My keynote at #AIIM16 -- Digital Disruption and the critical need for information professionals.
140 Years of Innovating Ahead
In 2016, Ericsson is celebrating 140 years of innovation. Discover how our history is the foundation of your future.
The Top 10 Facebook and Twitter Advertising Hacks of All Time - Larry Kim's P...
The Top 10 Facebook and Twitter Advertising Hacks of All Time - Larry Kim's P...Internet Marketing Software - WordStream
Learn unusual tips, strategies and process for getting 10-100x more value from paid ad campaigns on Facebook, Twitter, YouTube, Linkedin & Google+, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales – all for less than $50 per campaign! Attendees will gain critical insights into how the algorithms of Paid Social Media advertising REALLY work, including Relevancy Score and Quality Adjusted Bids, which govern how often your ads show and what you pay for them. A must-attend session for Content, Social Media and PPC Marketers alike.
The Three Lies About Your Age
This is my talk for TEDx Youth. It's about the three lies about the teen-age that is preached by our day and age. If you want to watch the video of my talk using this Powerpoint deck, you can do so here: https://www.youtube.com/watch?v=Fo8RyQpPpUA
Recommended
Have you got mustard? A Bible Study Guide for Growing Faith Slides
These are facilitator slides to for leading Bible Study groups using "Have You Got Mustard? A Study Guide for Growing Faith." Instructions for getting the study guide are in slideshow.
Study Guide Description: A Bible study program based on the parables related to growing faith from a small mustard seed into something larger and stronger. Mustard is an acronym that represents the seven actions each person should take to increase their personal faith. The seven actions are: move, unite, seek, trust, act, repeat, and deploy. For each action, weekly study programs containing five scriptures are presented. At the end of the program, readers are given a planning form to decide what they should do next.
China: kicking the can down the road
As the Chinese authorities inject a fresh $1trn in new credit in the first quarter of 2016, Economist Marcus Wright examines this latest development and what it means for China and the world economy.
Updated! -- #AIIM16 keynote -- Why the H**** Should You Care About Informatio...
My keynote at #AIIM16 -- Digital Disruption and the critical need for information professionals.
140 Years of Innovating Ahead
In 2016, Ericsson is celebrating 140 years of innovation. Discover how our history is the foundation of your future.
The Top 10 Facebook and Twitter Advertising Hacks of All Time - Larry Kim's P...
The Top 10 Facebook and Twitter Advertising Hacks of All Time - Larry Kim's P...Internet Marketing Software - WordStream
Learn unusual tips, strategies and process for getting 10-100x more value from paid ad campaigns on Facebook, Twitter, YouTube, Linkedin & Google+, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales – all for less than $50 per campaign! Attendees will gain critical insights into how the algorithms of Paid Social Media advertising REALLY work, including Relevancy Score and Quality Adjusted Bids, which govern how often your ads show and what you pay for them. A must-attend session for Content, Social Media and PPC Marketers alike.
The Three Lies About Your Age
This is my talk for TEDx Youth. It's about the three lies about the teen-age that is preached by our day and age. If you want to watch the video of my talk using this Powerpoint deck, you can do so here: https://www.youtube.com/watch?v=Fo8RyQpPpUA
Lessons in Persuasive Language from The Game of Thrones
Lessons in Persuasive Language from The Game of Thrones
How To Create An Imaginary Life Coach That Will Guide You To Success
http://mindpersuasion.com/kindle/
If you want a coach, but can't really afford one, here's a great way to create one in your mind, that will always keep you on your toes. http://mindpersuasion.com/kindle/
Deep Learning Class #0 - You Can Do It
"You Can Do It" by Louis Monier (Altavista Co-Founder & CTO) & Gregory Renard (CTO & Artificial Intelligence Lead Architect at Xbrain) for Deep Learning keynote #0 at Holberton School (http://www.meetup.com/Holberton-School/events/228364522/)
If you want to assist to similar keynote for free, checkout http://www.meetup.com/Holberton-School/
A Research Synthesis of Social Media in Higher Education. Challenges and Limi...
ECER 2013, 21. Emerging Researchers' Group (for presentation at Emerging Researchers' Conference), Session: ERG SES C 02
WebSphere and Docker
Presentation given to the UK WebSphere User Group on 24 April 2016 giving a recap and update on integration between WebSphere Application Server and Docker. It covers both Liberty and the traditional application server.
Social learning at massive scale LWMOOCs 2015 slideshare
Keynote talk at 2015 Learning with MOOCs conference
How to use Social Media to find new leads
As an inbound marketer, you already understand the importance of social media as part of your marketing strategy. With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart marketers know there's more potential than ever to use social platforms to get their name out there, spread their content, and draw more people to their site. It's your job to make people aware of what your company can offer, right?
So that's why smart inbound marketers practice social prospecting - the art of scouring the social web, identifying potential prospects for your business and engaging them to draw them to your site and get those potential prospects to your sales team.
This social prospecting workbook will teach you the fundamentals of how to listen to social media conversations in order to generate leads for you business. It's beyond monitoring keywords, it's about engaging people that may or may not know what your business can do for them.
7 Advanced Ways To Get More From Your PPC Campaigns
It's easy enough to get a PPC campaign up and running, but it's much harder to maintain them at a consistently high level. And managing amazing campaigns that generate great return on investment and are fully integrated with every component of an overall digital strategy...... Let's just say that doesn't happen very often. When it does, however, it begins with the basics. Here are some basic areas of Par-per-click that, if you learn to master, will set you along the path to PPC greatness.
Landing Page Success... The underused Digital Marketing tactic
Despite their effectiveness, landing pages are an often overlooked component of Digital Marketing Strategies. This presents an opportunity for ANY business willing to give lading pages the attention they deserve.
Leveling up your landing pages can improve your conversion rate, which impacts your bottom line. And the best part? You can do it without increasing the number of visitors to your site.
We did the research and found there are plenty of other reason to level up your landing pages............
Website stats you can't ignore in 2016
You redesigned your site in 2013 so you're thinking, "I'm good for at least another few years, right?" Wrong. Web design evolves as quickly as the rest of digital marketing - at warp speed.
There are some very popular two-year-old web design trends that haven't aged well, which means it could be time to update or redesign your digital headquarter. Here are some alarming web design stats you can't ignore in 2016...
Secret Steps to Gaining and Edge on Your Competition
Have you ever taken a look at your competition's success and wondered, "How are they doing it !?" As frustrating as it might be, competition is a good thing for all of us. And in today's age of information, nothing is scared, which means the answers you're looking for are hidden in plain sight.
If you're prepared to do a little research, and sift and interpret some date, there's a competitive edge out there waiting for you to find.....
Marketing Automation
Nowadays, communication channels are coming out the wazoo. And while that seems great for brands who aim to engage and generate leads online, it's definitely not easy. it can be a time-consuming and resource eating process to ensure you're hitting all the right bases at precisely the right time during the buyer's journey. Unless, of course, you decide to hit cruise control and automate your marketing...
Enhance your Brand Promotion with Social Media
In the Digital world we get to satisfy our cravings for news headlines, the urge to communicate with our BBF's and even interact with perfect strangers... all the time...
This is AWESOME for brands like yours. The most clever companies are leveraging social channels to connect with an already engaged audience. But if you're monetizing that audience engagement by targeting, you can pat yourself o the back and declare yourself the cleverest of the all. Because of their affordability and effectiveness, social ads have become instrumental for increasing brand promotion.
How to kiss your competitive advantage edge goodbye !!!
A little healthy competition never hurt anyone... but it can get those prospects flocking to our door while your local competitors are left shock and lonely. However, when you take a glimpse at some stats, the competitive spirit across the digital world lo a little.... dismal !!!
You can't be awesome 100% of the time, but you can sure as heck try to beat our your competition! Take a look at how and where other businesses are falling short so you can capitalize on their mistake and advance on their turf
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
May 2024 - VBOUT Partners Meeting Group Session
We discussed latest feature releases, planned product enhancements, and educational materials for May 2024.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platformsAdapt or Die - Jon Lakefish, Lakefish Group LLC
Adapt or Die - Jon Lakefish, Lakefish Group LLCDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.More Related Content
Viewers also liked
Lessons in Persuasive Language from The Game of Thrones
Lessons in Persuasive Language from The Game of Thrones
How To Create An Imaginary Life Coach That Will Guide You To Success
http://mindpersuasion.com/kindle/
If you want a coach, but can't really afford one, here's a great way to create one in your mind, that will always keep you on your toes. http://mindpersuasion.com/kindle/
Deep Learning Class #0 - You Can Do It
"You Can Do It" by Louis Monier (Altavista Co-Founder & CTO) & Gregory Renard (CTO & Artificial Intelligence Lead Architect at Xbrain) for Deep Learning keynote #0 at Holberton School (http://www.meetup.com/Holberton-School/events/228364522/)
If you want to assist to similar keynote for free, checkout http://www.meetup.com/Holberton-School/
A Research Synthesis of Social Media in Higher Education. Challenges and Limi...
ECER 2013, 21. Emerging Researchers' Group (for presentation at Emerging Researchers' Conference), Session: ERG SES C 02
WebSphere and Docker
Presentation given to the UK WebSphere User Group on 24 April 2016 giving a recap and update on integration between WebSphere Application Server and Docker. It covers both Liberty and the traditional application server.
Social learning at massive scale LWMOOCs 2015 slideshare
Keynote talk at 2015 Learning with MOOCs conference
Viewers also liked (7)
Lessons in Persuasive Language from The Game of Thrones
Lessons in Persuasive Language from The Game of Thrones
How To Create An Imaginary Life Coach That Will Guide You To Success
How To Create An Imaginary Life Coach That Will Guide You To Success
A Research Synthesis of Social Media in Higher Education. Challenges and Limi...
A Research Synthesis of Social Media in Higher Education. Challenges and Limi...
Social learning at massive scale LWMOOCs 2015 slideshare
Social learning at massive scale LWMOOCs 2015 slideshare
More from WSI Digital Marketing
How to use Social Media to find new leads
As an inbound marketer, you already understand the importance of social media as part of your marketing strategy. With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart marketers know there's more potential than ever to use social platforms to get their name out there, spread their content, and draw more people to their site. It's your job to make people aware of what your company can offer, right?
So that's why smart inbound marketers practice social prospecting - the art of scouring the social web, identifying potential prospects for your business and engaging them to draw them to your site and get those potential prospects to your sales team.
This social prospecting workbook will teach you the fundamentals of how to listen to social media conversations in order to generate leads for you business. It's beyond monitoring keywords, it's about engaging people that may or may not know what your business can do for them.
7 Advanced Ways To Get More From Your PPC Campaigns
It's easy enough to get a PPC campaign up and running, but it's much harder to maintain them at a consistently high level. And managing amazing campaigns that generate great return on investment and are fully integrated with every component of an overall digital strategy...... Let's just say that doesn't happen very often. When it does, however, it begins with the basics. Here are some basic areas of Par-per-click that, if you learn to master, will set you along the path to PPC greatness.
Landing Page Success... The underused Digital Marketing tactic
Despite their effectiveness, landing pages are an often overlooked component of Digital Marketing Strategies. This presents an opportunity for ANY business willing to give lading pages the attention they deserve.
Leveling up your landing pages can improve your conversion rate, which impacts your bottom line. And the best part? You can do it without increasing the number of visitors to your site.
We did the research and found there are plenty of other reason to level up your landing pages............
Website stats you can't ignore in 2016
You redesigned your site in 2013 so you're thinking, "I'm good for at least another few years, right?" Wrong. Web design evolves as quickly as the rest of digital marketing - at warp speed.
There are some very popular two-year-old web design trends that haven't aged well, which means it could be time to update or redesign your digital headquarter. Here are some alarming web design stats you can't ignore in 2016...
Secret Steps to Gaining and Edge on Your Competition
Have you ever taken a look at your competition's success and wondered, "How are they doing it !?" As frustrating as it might be, competition is a good thing for all of us. And in today's age of information, nothing is scared, which means the answers you're looking for are hidden in plain sight.
If you're prepared to do a little research, and sift and interpret some date, there's a competitive edge out there waiting for you to find.....
Marketing Automation
Nowadays, communication channels are coming out the wazoo. And while that seems great for brands who aim to engage and generate leads online, it's definitely not easy. it can be a time-consuming and resource eating process to ensure you're hitting all the right bases at precisely the right time during the buyer's journey. Unless, of course, you decide to hit cruise control and automate your marketing...
Enhance your Brand Promotion with Social Media
In the Digital world we get to satisfy our cravings for news headlines, the urge to communicate with our BBF's and even interact with perfect strangers... all the time...
This is AWESOME for brands like yours. The most clever companies are leveraging social channels to connect with an already engaged audience. But if you're monetizing that audience engagement by targeting, you can pat yourself o the back and declare yourself the cleverest of the all. Because of their affordability and effectiveness, social ads have become instrumental for increasing brand promotion.
How to kiss your competitive advantage edge goodbye !!!
A little healthy competition never hurt anyone... but it can get those prospects flocking to our door while your local competitors are left shock and lonely. However, when you take a glimpse at some stats, the competitive spirit across the digital world lo a little.... dismal !!!
You can't be awesome 100% of the time, but you can sure as heck try to beat our your competition! Take a look at how and where other businesses are falling short so you can capitalize on their mistake and advance on their turf
More from WSI Digital Marketing (8)
7 Advanced Ways To Get More From Your PPC Campaigns
7 Advanced Ways To Get More From Your PPC Campaigns
Landing Page Success... The underused Digital Marketing tactic
Landing Page Success... The underused Digital Marketing tactic
Secret Steps to Gaining and Edge on Your Competition
Secret Steps to Gaining and Edge on Your Competition
How to kiss your competitive advantage edge goodbye !!!
How to kiss your competitive advantage edge goodbye !!!
Recently uploaded
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
May 2024 - VBOUT Partners Meeting Group Session
We discussed latest feature releases, planned product enhancements, and educational materials for May 2024.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platformsAdapt or Die - Jon Lakefish, Lakefish Group LLC
Adapt or Die - Jon Lakefish, Lakefish Group LLCDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandHow to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Auxis Consulting & Outsourcing
QSR Webinar DeckMarketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.Is AI-Generated Content the Future of Content Creation?
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly NathanDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideasRecently uploaded (20)
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee Levitt
Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan