Sales & Marketing Alignment: How to Synergize for Success
Â
How to fish...
1. How to get the biggest catch of
the day ?
Email: petri.lehmuskoski@gorillaventures.fi
Twitter: @petrileh
2. Typical way to catch fish…
• Identify a proglmem: ”I want fish”
• Buy best equipment, find the prettiest spot, throw your bait
out, enjoy great weather and wait for the fishes to arrive
• And in the evening go to supermarket to buy ”something” to
bring home
• And sometimes tell the biggest fish story…
4. Get hints from the locals and learn
from the masters – no two places
are similar
Striped Bass
• Large
• High value
• Rare
Large Mouth Bass
• Medium
• High value
• Moderate Freq.
Crappie
• Small
• Moderate value
• Plentiful
Catfish
• Small to large
• Low value
• Moderate
8. How professionals catch fish, and
make living out of it
• Get hints from the locals and learn from the masters
• Decide on strategy – what you want to catch ?
• Test drive your hypothesis, pivot again and again
• And then build your flotilla
• Or do it your own special way…