1. Fishing as a pastime hobby
or
Making living as a fisherman ?
Email: petri.lehmuskoski@gorillaventures.fi
Twitter: @petrileh

2. Typical way to catch fish…
• Identify problmem: ”I want fish”
• Buy best equipment, find the prettiest spot, throw your bait
out, enjoy great weather and wait for the fishes to arrive
• And in the evening go to supermarket to buy ”something” to
bring home
• And sometimes tell the biggest fish story…

3. Professional fisherman needs to
catch fish ! How do they do it ?

4. Get hints from the locals and learn
from the masters – no two places
are similar
Striped Bass
• Large
• High value
• Rare
Large Mouth Bass
• Medium
• High value
• Moderate Freq.
Crappie
• Small
• Moderate value
• Plentiful
Catfish
• Small to large
• Low value
• Moderate

5. Have patience to pivot and learn.
Different targets need different
baits.

6. After mastering it, it is time to
scale - build your own flotilla and
conquer the seas

7. Or do it your own special way…

8. How professionals catch fish, and
make living out of it
• Get hints from the locals and learn from the masters
• Decide on strategy – what you want to catch ?
• Test drive your hypothesis, pivot again and again. Finetube
your baits to suit targets
• And then scale and build your flotilla
• Or someties doing it special way might be sufficient…

9. Happy fishing…