Created by the team at Twenty20. Looking for more results on social media? Success on social is no longer about just building a massive audience. It is all about nurturing an engaged community. Social media has changed. With the floods of content being posted everyday, Twitter, Facebook, Instagram, and others are all adapting to make sure that the best, most relevant content is surfaced to the users. This means that they care about engagement more than ever before. Old techniques like buying followers will only hurt your post delivery now. Check out the deck below to learn how focusing on posting great photos will have the biggest impact on driving engagement for social media marketing.

1. engagement
with photos.
How to drive

2. On social media, even if you
have successfully grown a
following for your brand…

3. Most of your posts won’t
be seen by your followers.

4. They get lost in time-based
feeds or hidden by complex
news feed algorithms.

5. WAIT!
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6. For example, Facebook’s algorithm
focuses on all of these factors plus
many more:
TechCrunch
• Popularity of creator’s past posts
Likes, comments, shares, clicks with everyone.
• Post performance
Popularity of this post with everyone who has already seen it.
• Estimated interest
Popularity of the creator’s past posts with the viewer.
• Format preference
Performance of the type of post (status update, photo, video,
link) with the viewer in the past.
• Recency
Time that the post was first published.

7. For example, Facebook’s algorithm
focuses on all of these factors plus
many more:
Facebook’s Golden Ratio
Delivery
of a
Post
=
# of engagements
(likes, comments, shares)
# of people that see post
(followers, friends, promoted impressions)
If your post has a high ratio, your content
will be seen more, organically.

8. This means, don’t buy followers!
Buying followers that do not engage with your
content will sabotage your Golden Ratio.

9. The only way to get
your content seen is to
make it very engaging.

10. Engagement will extend the reach
of your posts and increase the
worth of your marketing dollars.

11. Posting great photos is
the best way to engage
with your audience.
Key Takeaway:

12. Twitter
Tweets with images receive
150% more re-tweets.

13. eMarketer
Photo posts drive 87% of
Facebook pages’ engagement.

14. Instagram’s per-follower
engagement rate for brands is
4.21% higher than any other
social network.
Forrester
(all posts are photos)

15. Across the board, the best
performing type of visual
content is UGC.
(user-generated content)

16. UGC authentically
has the style and
feel that users
expect from their
friends on social.

17. Use UGC in your
marketing so
your followers
will engage with
your brand in a
similar way.

18. FREE WEBINAR
How to Drive Revenue
with Photos.
Learn how to drive revenue with photos
from industry experts.
Matt Langie
CMO
Curalate
Micah Cohen
Growth Director
Twenty20
Wednesday, August 19, 2015 at 10am PDT

19. All background photos sourced from
real people on Twenty20.
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