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Easily Create High Converting Landing Pages with Thrive Content Builder - Lie...Liezel Kabigting
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How To Create High-Converting Landing Pages With Conversion Centered Design [...Oli Gardner
98% of landing experiences from PPC ads are bad. Learn how to create delightful and high-converting landing pages using Conversion Centered Design.
Slide deck is from Hero Conference 2014.
[Elite Camp 2016] Phil Nottingham - CRO with Video: Tips, Tricks and TacticsCXL
This document discusses how to optimize video content and placement on websites to increase conversion rates. It provides data on testing different types of video content, thumbnail designs, and placement on pages. Key findings include that teaching videos, live explainer videos and personalized sales messages tend to help conversion the most. Placement of videos higher on pages and between 400-600 pixels wide was found to have higher play rates. Using "click here" annotations and CTAs around the 20% point of longer videos improved interactions and conversions.
So you've changed your copy, rearranged your landing page, shortened your form but still can’t get more conversions? Join the club. It’s time to try something new, something guaranteed to drive more leads.
Join this revolutionary on-demand webinar with conversion experts WordStream Founder Larry Kim and HubSpot Psychologist Lanya Olmsted to learn our top 10 new and unconventional CRO hacks backed by psychology principles that can DOUBLE your leads. We’ve run dozens of tests to prove these changes will make a huge impact on your campaigns, and better yet, they’re easy to replicate!
You’ll learn amazing strategies like:
- Why you should rethink the conversion formula
- How to overcome your audience's anxiety over providing personal information on the landing page form
- When to throw out your landing page altogether
- And much more!
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Landing pages are critical for converting website traffic into leads. The document outlines best practices for landing page design including telling visitors exactly what is being offered, why they need it, and what to do to get it. It also emphasizes testing page elements like copy, images, and forms to optimize conversion rates. Proper landing page design and testing is especially important for paid traffic sources to improve quality scores and reduce costs.
From Landing To Converting: Turning Your Leads Into Sales Elle Spektor
Getting potential clients to land on your page is only half the battle. If all they do is play around on your site before moving on to something else, this hasn’t helped your bottom line at all. The real trick of the trade is getting these visitors to turn into sales. Once visitors have landed on your site, have you given them a compelling reason to stay? If not, you’re losing quality leads. Join Google expert, Joe Apfelbaum, as he teaches you how to turn your website into a gold mine through compelling content, masterful internal links, call-to-action forms, and fool proof layouts. Joe will review the basics of eCommerce conversion and give you the tools you need to reinvent your website and dramatically increase your ROI.
The Chemistry of a High-Converting Landing Page Convirza
In this presentation with the Conversion Scientist himself, Brian Massey, you'll discover the specific elements of a successful landing page and how they can be used to boost conversions.
Presentation at the 3rd WordPress Stockholm Meetup. To create high converting landing pages you need to think about human behavior and what drives our decision making process.
Easily Create High Converting Landing Pages with Thrive Content Builder - Lie...Liezel Kabigting
This document provides instructions for creating a high-converting landing page using the Thrive Content Builder plugin in WordPress. The steps include going to the WordPress dashboard, adding a new page and giving it a title, then clicking "Edit with Thrive Content Builder" to access the page builder tools. Various elements like page sections, images, text, buttons, countdown timers and testimonials can be dragged onto the page and customized.
How To Create High-Converting Landing Pages With Conversion Centered Design [...Oli Gardner
98% of landing experiences from PPC ads are bad. Learn how to create delightful and high-converting landing pages using Conversion Centered Design.
Slide deck is from Hero Conference 2014.
[Elite Camp 2016] Phil Nottingham - CRO with Video: Tips, Tricks and TacticsCXL
This document discusses how to optimize video content and placement on websites to increase conversion rates. It provides data on testing different types of video content, thumbnail designs, and placement on pages. Key findings include that teaching videos, live explainer videos and personalized sales messages tend to help conversion the most. Placement of videos higher on pages and between 400-600 pixels wide was found to have higher play rates. Using "click here" annotations and CTAs around the 20% point of longer videos improved interactions and conversions.
So you've changed your copy, rearranged your landing page, shortened your form but still can’t get more conversions? Join the club. It’s time to try something new, something guaranteed to drive more leads.
Join this revolutionary on-demand webinar with conversion experts WordStream Founder Larry Kim and HubSpot Psychologist Lanya Olmsted to learn our top 10 new and unconventional CRO hacks backed by psychology principles that can DOUBLE your leads. We’ve run dozens of tests to prove these changes will make a huge impact on your campaigns, and better yet, they’re easy to replicate!
You’ll learn amazing strategies like:
- Why you should rethink the conversion formula
- How to overcome your audience's anxiety over providing personal information on the landing page form
- When to throw out your landing page altogether
- And much more!
How to Make a Killer Landing Page #INBOUND13HubSpot
Landing pages are critical for converting website traffic into leads. The document outlines best practices for landing page design including telling visitors exactly what is being offered, why they need it, and what to do to get it. It also emphasizes testing page elements like copy, images, and forms to optimize conversion rates. Proper landing page design and testing is especially important for paid traffic sources to improve quality scores and reduce costs.
The document discusses the department of "Happyness" at MediaZ, which focuses on human resources and administration with the goal of making staff happy at work. Happyness' philosophy is "Work to be Happy and Happy to work" and its target is creating a family atmosphere where people can work hard without regret, with integrity and effort, and leave with good memories and love. The unusual spelling of "Happyness" instead of "Happiness" is meant to reference the movie "The Pursuit of Happyness" based on a true story.
EGO Report cung cấp các bản báo cáo đánh giá về năng lực con người, nêu bật những đặc điểm cốt yếu về tính cách, khí chất, ham muốn và năng lực của bạn
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The document discusses the department of "Happyness" at MediaZ, which focuses on human resources and administration with the goal of making staff happy at work. Happyness' philosophy is "Work to be Happy and Happy to work" and its target is creating a family atmosphere where people can work hard without regret, with integrity and effort, and leave with good memories and love. The unusual spelling of "Happyness" instead of "Happiness" is meant to reference the movie "The Pursuit of Happyness" based on a true story.
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HRM (Human Resource Management) là hệ thống quản trị các vấn đề liên quan đến nhân sự từ chấm công, bảng lương, đánh giá, đào tạo,… cho doanh nghiệp.
Chúng tôi thành lập với mục đích và sứ mệnh cao cả đó là “nâng cao chất lượng cuộc sống và hiệu quả công việc của mọi người” và MZ Group đang nỗ lực từng ngày để hoàn thành sứ mệnh đó.
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A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
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Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
2. TABLE OF CONTENTS
Introduction About Landing Pages ………………………………………. 3
Best Practices for Designing a High Converting Landing Page … 4
Customizable Landing Page Elements ……………………............... 12
How to Save and Use These Elements .............…………………... 24
Conclusion & Additional Resources ……..……………………………… 28
3. INTRODUCTION
According to MarketingSherpa, the number one reason businesses don't use
landing pages is because their marketing department doesn't know
how to set them up or they are too overloaded.
We want to make that easier.
Landing pages are a fundamental – and undeniable – part of your marketing.
They are the hub of your lead generation efforts. Every campaign you run should
be tied to a custom landing page, not your homepage. If you’re promoting a new
event, why would you send people to your homepage? You should be directing
them to a registration site with specific information about the event.
Of course, more campaigns means more landing pages. To help you build
attractive, high-converting landing pages, we wanted to share tips and templates
to customize and use! If you’re really crunched on time, you can always try
building them in HubSpot for free.
5. BEST PRACTICE
1
Get to the point.
We all know that people have short attention spans – so why
aren’t we considering that in landing page creation? Your
online audience won’t read your entire page, but will instead
―forage‖ for information by visually scanning the screen until
they find what they are looking for, according to Stuart Card
and Peter Pirolli’s information foraging theory.
When designing your landing pages, get straight to the point.
People came to the page for a reason, make sure your page
immediately addresses that need.
6. BEST PRACTICE
Employ contrasting colors.
You want your main call-to-action on the
page to POP off your landing page.
Whether it’s filling out a form or clicking on
a button, you want your reader to easily
find that action. Using complementary and
contrasting colors can call their attention
exactly where you want it.
2
7. BEST PRACTICE
3
Consistent branding.
Make sure the viewer knows exactly where they are. All your landing
pages should clearly convey your company branding, including a
strategically placed logo. Don’t make it the central point of the page,
but have it apparent enough that people register the page as one
from your business.
8. BEST PRACTICE
4
Avoid visual clutter.
While having extravagant visuals sounds like a wondrous idea, A/B
tests at HubSpot repeatedly shows that including such images doesn’t
help conversion. In fact, often times it distracts the reader. And while
graphics are certainly attractive they can increase the load times of
your site. Visitors are willing to wait an average of 2 seconds for their
website to load according to a study by Fiona Nah, ―A study on
tolerable waiting time: How long are Web users willing to wait?‖
This same ideal can be applied to user attention. Just be simple.
9. BEST PRACTICE
5
Never underestimate formatting.
Formatting is probably the best tip you can follow
for designing your landing page. Use your design
to establish a clear visual hierarchy. Having clear
headlines, titles, and so forth, tremendously helps
drill down the proper message for your offer.
Instead of explaining what you’re about to talk
about, use a subtitle to make that point, and jump
right into the main message in the copy. Kind of
like this slide!
10. BEST PRACTICE
6
Add social sentiment.
Similar to adding case studies or recommendations, try
adding social sentiment to your landing pages. Social
sentiment is easier to discover – just search through
Twitter or Facebook! Regardless of how present you are
on these sites, or other social media sites, it’s likely that
users have said something about your brand or your
offer. Take screenshots and add them to your landing
page to add social credibility and influence people to
take action.
11. BEST PRACTICE
7
Be consistent.
A MarketingSherpa study that analyzed which elements of a landing
page have the greatest impact on overall website performance, page
layout came running in first. This is likely because page elements that
alter the layout of the page for the visitor also change the order in
which the visitor processes various aspects of the offer.
While it’s important to continuously test your landing page layout and
try new forms of presentation, follow internet conventions rather than
radically altering your layout every time. A sense of consistency helps
the end user know how to navigate the page over time, rather than
trying to figure it out each time – and therefore increasing drop off
rates.
13. 2 QUICK TIPS FOR CUSTOMIZING
ELEMENTS IN POWERPOINT
Double clicking on any image, textbox, or shape will
open up various options for you to change the appearance
of the respective object — this includes your shading,
colors, fills, outline, or styles. Be open to playing around
and seeing what you discover.
When inserting images for your graphic, you might find
try to add images with white backgrounds. This can be a
problem if your landing page does not. Either give the
image a border to make it fit, or use the transparent tool in
your toolbar. Simply click ―Transparent color,‖ and then click
the background of your image.
14. Header 1
CTA 1
Change CTA copy.
Replace image to
clearly show value
to the prospect.
Register Now
Footer 1 (Company Name)
18. 101 Examples to Inspire Your CTA Creation
As you customize CTAs in this
template, feel free to check out
101 examples of effective CTAs
for further inspiration.
DOWNLOAD NOW >>
19. JOIN A
WATCH A DEMO
USER GROUP
Learn More >
All-in-one
marketing software.
21. USE SHAPES TO ILLUSTRATE A STORY
41%
62%
of B2B companies
using Facebook
have acquired a
customer from it.
of B2C companies
using Facebook
have acquired a
customer from it.
51%
Don’t be afraid to add written context to go
along with any graphs or SmartArt you use on
your landing page.
of Facebook fans
are more likely to
buy the brands they
‘like.’
22. USE GRAPHS TO SUPPORT IDEAS WITH DATA
6
5
4
3
2
1
0
Category 1 Category 2 Category 3 Category 4
23. USE SOCIAL SENTIMENT TO INFLUENCE VISITORS
FREE EBOOK
Learn the 8 essential steps to
internet marketing success by
downloading this free ebook.
Download Now >
25. HOW TO SAVE & USE
Now that you’ve gone through the different customizable elements, it’s
time to learn how to actually use the elements you end up customizing!
Step 1: For each element, click on every element associated with it, as
shown in this screenshot:
26. HOW TO SAVE & USE
Step 2: With each component still selected, right click, and click “Save
as Picture…”
27. HOW TO SAVE & USE
Step 3: Now, simply upload the images onto your website as you
would any other image. If it’s a CTA, hyperlink the image to your CTA
destination. And voila! You now have one of these custom elements
on your website to build various landing pages.
29. CONCLUSION
So what are you waiting for? Landing pages truly are the hub of
your lead generation efforts. So stop reading, and start acting! Go
build landing pages with these tips and elements to start
generating results today.
30. WANT TO EASILY DESIGN HIGH
CONVERTING LANDING PAGES?
Try HubSpot’s marketing software for free to start
using our simple landing pages tool.
http://bitly.com/79FreeLPHS