This document discusses how to cope with changes in communication technologies and formats. It notes that the way people communicate has dramatically changed from a few writing for publishers to sell to many, to anyone being able to produce, copy and share anything with anyone. It recommends not being dismissive of these changes, but instead looking for ways to leverage new technologies and solutions in business models. The document concludes by stating the basic rules of communication through new media are the same, and provides tips on how to get started with new communication formats, including focusing on business value, removing barriers, being committed long-term, and most importantly, having fun.