Learn how to use LinkedIn for Sales and Marketing purposes.
I cover the following:
- How to optimize your LinkedIn profile
- How to find prospects using your current connections
- What kinds of messages should you send to connect with prospects
- The 3 touch process when engaging with connections
- How to use Google to quickly find relevant articles to share with your connections
4. 3 Great LinkedIn
Examples - Part 1
● Great profile banner
○ You immediately
know what to expect
from him
● Target market shown
● Demonstrated experience
○ You can trust him
● Demonstrated influencer
○ Other people trust
him
● Neil Patel LinkedIn
5. 3 Great LinkedIn
Examples - Part 2
● Great profile banner
○ You immediately
know he can be
trusted
● Great title
○ Keyword rich and
expert knowledge
demonstrated
● Immediately know his
target audience
● Easy to read/scan
● Grant Cardone LinkedIn
6. 3 Great LinkedIn
Examples - Part 3
● Great title
○ Keyword rich and
expert knowledge
demonstrated
● Immediately know his
target audience
● Your benefit is easy to find
○ You immediately
know what you will
get
● Skills easy to understand
● Lewis Howes LinkedIn
7. How to create your
banner
● Canva
● Easy drag and drop
interface
● LinkedIn banner layout
already built in
● Easy to use free templates
9. How to find clients
on LinkedIn -
People search
1. Click on the search box
2. Click on People
3. A new screen will open
4. Click on all Filters
10. How to find clients
on LinkedIn -
People search P2
1. Choose 2nd and 3rd+
connections
a. These are new
prospects for you
2. Click on U.S.
The results you will get are
people you haven’t connect with
yet. You can also reach out to
your first connections for an
introduction
12. First Touch
Your virtual
business card
● Find a common bond
● Your first touch should
include
○ What you have in
common
○ Brief intro
○ What benefit you can
provide to them
■ Answer what’s
in it for them
○ Ask to connect
■ Always ask for
action on their
end
13. Second Touch
Add on the value
and build trust
● Source an article, tool or
anything that can
immediately help that
person
○ Give them something
for nothing
○ Example: Industry for
their state
● Build trust
● Use their interests to help
with the article
● Slides 14-16 talk about
sourcing an article
14. Third Touch
Ask them if they
would like a demo
● Tell them about how your
software solves their
problem
● Examples for time tracking
software
○ HR person - You save
them time and
headaches
○ C-level/Owner - You
save them time and
money
16. Finding a visitors interests
1. Search for a potential
client on LinkedIn
2. Scroll down to interests
3. Share an article aligned
with that person’s interest
along with your connect
message
17. Find a keyword to search for
1. Look into that person’s bio for important
keywords
2. Copy that keyword for your site search
18. Use Google to find
an article
1. Find the blog url of the interest
2. Use the special google syntax
with that URL
a. Site:domainurl “keyword
phrase”
3. Read through the article to
make sure it is thorough and
relevant
4. Copy the link and share with
that potential client
19. Time and effort needed
What numbers you should shoot for success
20. Avg Investment of Time and Energy
● First, ALWAYS TEST
○ Harsh truth about marketing/self sourcing 80% of what we test will probably fail. We just look good
because we always double down on what works (that 20%)
○ Don’t get discouraged by low numbers at first
● Time Investment - 20-60 minutes per day on this
● # of Contacts to make per day - 10 - 20
● Initial successes of doing this
○ 4 new self-sourced end user leads
○ 2 new partners and 1 partner return to us
