How to boost your website engagement 👉 Make your site faster to load Your web pages should load instantly for visitors if you hope to keep them on-site and engaging with your various web elements. Even a one-second decline in load speed can harm user engagement and conversions. 👉 Streamline Your Site’s Navigation Your site visitors should be able to find the information they crave within two or three clicks, at the most. The bottom line is that if your website is too difficult to navigate, your bounce rates are going to rise and user engagement will plummet. 👉 Improve your linking structure Links should have descriptive anchor text, and they should be specific and relevant to their respective landing pages. Most of all, links should work, so test them to make sure they lead somewhere before publishing. 👉 Break Up Your Content Few people are going to take the time to read a block of text, especially one that’s up to 2,000 words in length. For better results, break your content up using relevant and keyword-rich subheadings, bullet points and numbered lists, and lots of white space between concise paragraphs. 👉 Be Mobile Friendly Use a mobile responsiveness testing tool like Google’s Mobile-Friendly Test to determine if your site offers an intuitive experience across all devices. Many of today’s mobile friendliness testers will tell you why your site’s not user-friendly and how to improve it for greater user engagement.