Advertising is not only for big, established companies. And no, you don’t need to break the bank in order to promote your small business.If you’re looking for ways on how to advertise a small business like yours, then you’re in luck

1. HOW TO ADVERTISE A
SMALL BUSINESS IN THE
DIGITAL WORLD

2. Advertising is not only for big,
established companies.
And no, you don’t need to
break the bank in order to
promote your small business.
If you’re looking for ways on
how to advertise a small
business like yours, then
you’re in luck.

3. we’re going to share with you
some tips on how to advertise
a small business in the digital
world.
Let’s get started!

4. What types of advertising
work for small businesses
Three ways to advertise a
small business digitally;
search, social, and direct
Before we get too far into the
post, we want to go over some
advertising basics to make
sure we’re all on the same
page – at least generally.
Here’s what we’ll talk about
today:
Advertising Basics We
Will Cover

5. We’ll walk you through how we
go about setting up small
businesses with a good
advertising strategy and what
we look for first.
At the end of this post, you
should have a better idea of
how to advertise a small
business in the digital realm.

6. Search Engine
Social Media
Direct Marketing
You probably won’t be
surprised by any of these:
3 Ways To Advertise
A Small Business

7. That’s a great question. You
need to do both, and you’re
already doing at least one.
Even if you’re not running
paid ads, you’re advertising
your business in some way.
You need a combination of
organic (unpaid) and paid
advertising to help your
business grow best.
Should small businesses
pay for ads or focus on
organic growth?

8. You may be surprised that
Google is not the only search
engine.
Yes, that’s right.
And if you’re thinking, “Hey
that’s obvious, we know about
Jeeves and Bing and
DuckDuckGo.”
But that’s not what we’re
referring to.
Yes, those are all search
engines, but so are YouTube
and Pinterest.
Search Engines

9. So, pretty much all
advertising will have some
search component fairly
soon.
Now if you’ve been on any
search network, you’ve
probably noticed that when
you search something, you see
a combination of results.
Some say “ad”, “promoted”, or
some variation of that. And the
rest will be organic (unpaid)
results.

10. When you run paid ads on
Google, you have to search
like your customer, not like
your business.
Your customer doesn’t always
know what they’re looking for.
So, you have to think about
search terms from an
outsider’s perspective (as well
as an insider’s perspective,
because you want those folks
too).

11. What should you focus on
first? Organic or paid?
The days of doing one or the
other are long gone.
When you advertise a small
business, you have to tackle
both organic and paid
simultaneously because each
helps the other.
In fact, your work off of Google
can help you improve your
performance in search.

12. Let’s look at an example of a
business we helped with their
Google presence.
We’ll be keeping the name of this
business private, but let’s take a
look at where they were at when
they started.
When we first googled this
business, using their brand name
as the search term, the results
were dismal.

13. We wish we had a screen recording
of it, but of course, we don’t. None
of their ads were showing and their
website didn’t appear until the
bottom of the page.
So, we put together an organic and
paid strategy to boost their
presence on Google and convert
those visitors into customers.

14. Run paid ads on Google Ads,
including shopping and
YouTube ads.
Improve organic results with
heavy on-site SEO work.
Optimize social profiles so they
show up in search.
Here’s what we instructed them
to do (and yes, you could use
this as a template for your own
business too):

15. Aggressively post organic
content daily on each of the
following platforms:
Facebook
Instagram
Pinterest
YouTube
Increase video production (to
take advantage of YouTube
search results showing up on
Google, and social networks
favoring video).
1.
2.
3.
4.

16. This implementation included
other marketing efforts, like
stellar product photography and
website changes.
Let’s look through this search
result, and let us walk you through
what we see as a marketer here
and why we think this is valuable.
Let’s look at the real estate that this
company takes up on YouTube.
Every result is for their business.

17. What is social media
advertising?
product,
service,
experience
Social media advertising is just
what it sounds like: advertising
your business on social media.
In 2021, we do this by using a
combination of strategies, some
paid and some unpaid, to
promote your:
…to new and existing customers

18. Posts about your product
Tagging your product in
images/video
Sharing links to your store
Answering customer
comments and replying to
DM’s
Content creation and
consistent publishing
Organic social media
advertising looks
like

19. Paid ads (promote your page, your
product, your video, your website,
etc.)
Single images, carousel (up to 10)
images/videos, videos
Paid social media
advertising looks like
this:

20. Direct marketing is exactly what
it sounds like; marketing directly
to the consumer.
“Direct marketing consists of any
marketing that relies on direct
communication or distribution to
individual consumers, rather
than through a third party such
as mass media.”
Direct
Marketing

21. Email
Text message/phone call
Mail
Social media
Of those listed above, we
recommend email and social media
as first options, with text message
and mail coming in 3rd and 4th,
respectively.
Text messaging and mail are more
expensive forms of direct marketing,
but they can be effective if you have
a larger marketing budget.
Direct marketing
includes:

22. When you advertise via email, you’re
sending a message directly to the
inbox of anyone on your list.
You’re sending them information,
links to products, updates, etc. Email
advertising is still hugely effective.
What is email
advertising?

23. You’ve got a lot going on as a small
business owner and advertising isn’t
like some simple, quick task.
Running ads requires more than an
ad account and a setup.
Should You Do
Advertising By
Yourself?

24. SAMARITAN INFOTECH INDIA
303 Malwa Tower, Near Old
Palasia Square, A B
Road, Indore City, Madhya
Pradesh
INDIA
7000213226 / 9993671402
info@samaritaninfotech.com
https://www.samaritaninfotec
h.com/
CONTACT