SlideShare a Scribd company logo
1 of 2
Download to read offline
From the San Francisco Business Times:
http://www.bizjournals.com/sanfrancisco/print-edition/2014/10/17/pacific-stock-
exchange-was-saved-in-loma-prieta.html
Guest opinion
How the stock exchange was saved
Dale Carlson Oct 17, 2014
The Loma Prieta earthquake that shook San Francisco 25 years ago this month didn’t physically
damage the Pacific Stock Exchange, but the citywide loss of power was a serious threat to the
exchange and to public investors. To keep our options floor open, we organized an
unprecedented airlift to move the operation out of state.
Like other San Francisco businesses, our historic headquarters at 301 Pine Street went dark
when PG&E shut down the grids, a precaution against leaking gas explosions. And like most
others, we had no backup generator. At the time, the Pacific Stock Exchange was a regional
stock exchange with equity trading floors in San Francisco and Los Angeles, as well as the
nation’s third largest options market.
The stocks and bonds we listed were largely unaffected. On Wednesday morning, we simply
directed trading activity to our equities floor in Los Angeles or to one of the other stock
exchanges east of the Mississippi.
For our San Francisco options trading, it was a different story.
We were the only exchange in the country trading options on hundreds of blue chip stocks like
Compaq, Southern California Edison and McDonnell Douglas. Those options simply didn’t
trade – anywhere – if we were closed. With options set to expire on Friday (a “triple witching”
Friday, no less), the financial calamity would be enormous if we didn’t reopen our markets, fast.
We’d heard from colleagues at the other exchanges the night of Loma Prieta.
“Are you okay?” they asked. “Is anyone hurt or missing? Is there anything we can do to help?”
We had an answer ready.
“Well, yes, as a matter of fact there is,” we said. “We need some space on your floor. We need
you to reprogram your systems to recognize our option symbols.
“And we’ll see you tomorrow.”
We chartered a plane, rounded up 160 traders and staff and flew it out of Oakland at 9 p.m.
Wednesday night. It landed at O’Hare, where Pacific traders boarded buses and headed for the
Chicago Board Options Exchange.
The plane went on to Newark, where buses ferried our team to the American and New York
Stock Exchanges in Lower Manhattan.
Helicopters flew the balance of our people to Philadelphia and its stock exchange.
By noon Thursday, eastern time – just 40 hours after the quake – we’d opened four satellite
floors across the country and all our options were again trading.
Traders on the American gave us a rousing ovation. The NYSE had a crew of carpenters and
electricians build a new trading floor for us overnight. Union carpenters and union electricians.
They never sent us a bill.
On any given day, exchanges are fiercely competitive. In times of crisis, however, competitive
interests were put aside in the interest of protecting public investors. That was the case for us in
1989. That was the case after Sept. 11, 2001: Just blocks away from the World Trade Center, the
American’s trading floor was unusable for several weeks. Philly welcomed Amex members with
open arms until repairs were completed.
The exchanges remain competitive, though they’re all much better prepared for disaster, with
robust recovery plans and redundant power supplies. Today, transactions that would have been
handled by the Pacific Exchange are on the electronic communication network NYSE Arca, the
successor of the company that acquired the exchange in 2005. Now that sophisticated electronic
systems dominate trading activity, it’s unlikely we’ll ever see anything quite so dramatic as the
Airlift of 1989.
Dale Carlson was vice president of the Pacific Exchange from 1987-2005.

More Related Content

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

How the stock exchange was saved sfbt 101714

  • 1. From the San Francisco Business Times: http://www.bizjournals.com/sanfrancisco/print-edition/2014/10/17/pacific-stock- exchange-was-saved-in-loma-prieta.html Guest opinion How the stock exchange was saved Dale Carlson Oct 17, 2014 The Loma Prieta earthquake that shook San Francisco 25 years ago this month didn’t physically damage the Pacific Stock Exchange, but the citywide loss of power was a serious threat to the exchange and to public investors. To keep our options floor open, we organized an unprecedented airlift to move the operation out of state. Like other San Francisco businesses, our historic headquarters at 301 Pine Street went dark when PG&E shut down the grids, a precaution against leaking gas explosions. And like most others, we had no backup generator. At the time, the Pacific Stock Exchange was a regional stock exchange with equity trading floors in San Francisco and Los Angeles, as well as the nation’s third largest options market. The stocks and bonds we listed were largely unaffected. On Wednesday morning, we simply directed trading activity to our equities floor in Los Angeles or to one of the other stock exchanges east of the Mississippi. For our San Francisco options trading, it was a different story. We were the only exchange in the country trading options on hundreds of blue chip stocks like Compaq, Southern California Edison and McDonnell Douglas. Those options simply didn’t trade – anywhere – if we were closed. With options set to expire on Friday (a “triple witching” Friday, no less), the financial calamity would be enormous if we didn’t reopen our markets, fast. We’d heard from colleagues at the other exchanges the night of Loma Prieta. “Are you okay?” they asked. “Is anyone hurt or missing? Is there anything we can do to help?” We had an answer ready. “Well, yes, as a matter of fact there is,” we said. “We need some space on your floor. We need you to reprogram your systems to recognize our option symbols. “And we’ll see you tomorrow.” We chartered a plane, rounded up 160 traders and staff and flew it out of Oakland at 9 p.m. Wednesday night. It landed at O’Hare, where Pacific traders boarded buses and headed for the Chicago Board Options Exchange.
  • 2. The plane went on to Newark, where buses ferried our team to the American and New York Stock Exchanges in Lower Manhattan. Helicopters flew the balance of our people to Philadelphia and its stock exchange. By noon Thursday, eastern time – just 40 hours after the quake – we’d opened four satellite floors across the country and all our options were again trading. Traders on the American gave us a rousing ovation. The NYSE had a crew of carpenters and electricians build a new trading floor for us overnight. Union carpenters and union electricians. They never sent us a bill. On any given day, exchanges are fiercely competitive. In times of crisis, however, competitive interests were put aside in the interest of protecting public investors. That was the case for us in 1989. That was the case after Sept. 11, 2001: Just blocks away from the World Trade Center, the American’s trading floor was unusable for several weeks. Philly welcomed Amex members with open arms until repairs were completed. The exchanges remain competitive, though they’re all much better prepared for disaster, with robust recovery plans and redundant power supplies. Today, transactions that would have been handled by the Pacific Exchange are on the electronic communication network NYSE Arca, the successor of the company that acquired the exchange in 2005. Now that sophisticated electronic systems dominate trading activity, it’s unlikely we’ll ever see anything quite so dramatic as the Airlift of 1989. Dale Carlson was vice president of the Pacific Exchange from 1987-2005.